9 Expert Strategies for Online Reputation Management

The Importance Of Online Reputation Management

No matter if you run a business that provides a product or a service, the success of it revolves around your customers. Without customers, you have no business and no revenue. As such, keeping and gaining your customers has to be one of your top priorities.

The reputation of your company is a vital component of getting and keeping customers. If you have a negative reputation, your current customers are likely to move onto what they consider greener pastures and potential clients will likely never approach your business.

In this digital age, your online reputation plays a very large role in your success. It is imperative that you spend time both in building and managing it. The following are tips and strategies to manage your online reputation effectively.

 

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Provide Great Service

It does not matter how much money you spend on marketing, branding, and advertising – if you do not provide great service, your money is wasted. The customers you do reach will not be happy with your company. Instead of continuing business with you, they will move onto another company that does provide great customer service. This will also prevent you from gaining new clients.

HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

When you make great customer service a regular part of your business, though, it is much easier to keep your customers happy and to avoid most issues and complaints. While there will always be some customers who you simply cannot satisfy, most will be more than happy simply to have a company that prioritizes them.

There are many ways you can provide excellent service, but here are a few tips to get you started:

 

Get In Front Of Any Issues

As soon as you see a hint of a potential issue, get in front of it. Do not wait until it blows up if you see it coming. For instance, if a product your company creates and sells turns out to be defective but no customers have complained yet, you might think it best to ignore it unless someone eventually complains.

If your customers find out that you knew and did nothing, though, they will no longer trust you. It is better to get in front of the issue before it becomes an irreparable problem and offer a solution. In doing so, you will build customer loyalty and prevent many online attacks on your company’s reputation.

“It takes many good deeds to build a good reputation…but only one bad one to lose it!” – Benjamin Franklin

 

Resolve Problems As Soon As Possible

Sometimes, you do not see these problems until customers point them out. You may not be able to be preemptive in these cases, but you can respond quickly with a resolution.

Reach out to the customer experiencing the issue, apologize, and offer some sort of solution. Refunds or a free product or service tend to work well with unhappy customers.

 

Underpromise and Over Deliver

Another very effective way to build and maintain a solid online reputation is to underpromise and over-deliver. Instead of spending a lot of time telling the customer what you are going to do, show them. Let them know you are handling the situation but do not oversell how you are handling it. Instead, let them be pleasantly surprised when you actually resolve the situation.

 

Get Reviews

No matter how much things change, word of mouth will always be one of the most effective forms of advertisement. Online reviews – the modern-day avenue for word of mouth- are crucial to running a business. In fact, HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

 

Expert Strategies for Online Reputation Management

 

With that in mind, here are a couple of effective methods for helping you gather reviews:

 

Ask For Reviews

If you want something, you have to ask for it. Your customers do not automatically think that you want them to leave a review. You must make it clear exactly what you want from them.

In most cases, people will more quickly post a negative review without being asked than a positive one. This is because when they have a negative experience, a person needs a space to vent and desires a resolution to the problem.

It does not always cross a happy customer’s mind to leave a review, though, as positive emotions affect people differently than negative ones. This does not mean you cannot get positive reviews. You simply need to ask for them. Learn how to turn a negative review into a positive one!

 

Send Out Surveys

Hopefully, you have been collecting email addresses from your customers. If so, your email list is a great place to get reviews. Send out surveys to those on your list. While you want positive reviews, you should also ask for any negative feedback. This gives you the opportunity to improve, which is a goal you should always have for your business.

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about.

 

 

Put Your Business In A Positive Light

When a photographer prepares for a photo session, they spend time setting the scene. During the photoshoot, he or she poses the subject in the best position and light possible in order to accomplish the best possible images.

Businesses need to put some focus into setting their scene, as well, so that they give the best image of the company. There are many ways to do this, but here are a few steps you can take:

Position Yourself As An Authority

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about. It is important that you position yourself as an authority in your field.

Run A Blog

A blog is an excellent way to build your reputation as an authority. Provide valuable content in the form of blog posts. You might also consider giving away how-to guides and other free items that show your customers you are knowledgable in your industry.

Linking to credible sources is great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

You should also link to credible sources in your blog posts. This lets your audience know that you actually researched your topic and that your information is in line with expert information.

Build Relationships With Experts

Linking to expert sources is a great start, but you can take it a step farther by cultivating relationships with experts. Going along with the previous eating healthy example, consider which of the following you would rather read:

  • A blog post that links to a nutritionist’s websites
  • An article where a nutritionist is answering questions

Links are great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

 

 

LinkedIn

LinkedIn is like Facebook for professionals. Businesses should not overlook the opportunities it can bring. It provides a space to post jobs, recruit employees, and market your product or service.

It is also a great place to network with other professionals as discussed above. This opportunity opens the door for you to build relationships with experts to give your business a level of credibility.

 

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Be Active On Social Media

As the majority of your consumers are on social media, you should be, too. While being active on all social media platforms would be ideal, the truth is that it may not be possible- at least not in the beginning. As you build your ORM team and get a handle on some of the social sites, you can begin to focus on others, as well.

Start by discovering where your current and potential customers hang out. This will depend largely on your audience as different age groups and personalities are more prevalent on some platforms than others.

With some research, you can find your audience. If you do not yet have accounts on those sites, create them immediately. If you do have them, be sure that you are active on them.

 

Respond To All Comments

For effective online reputation management, you must respond to all comments, whether positive or negative. Ignoring negative comments can give your audience the idea that you do not care about complaints or struggles that your customers are facing. You have the power to shape the view of your business by treating all comments as important and responding accordingly.

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

 

Make ORM A Priority

A very important step in managing and protecting your online reputation is to make it a top priority, and there are a few effective ways to do this.

 

Create An Effective Strategy

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

In other words, at what point should your employee send the issue to his or her supervisor? What steps should he or she take prior to that point? Having a clear strategy means that everyone is clear about their role and their duties concerning online reputation.

 

Dedicate A Team To ORM

Keeping up with every mention of your company, responding to every comment, and keeping a vigilant eye on everything that is going on involving your online reputation requires a lot of time. Instead of spreading your team out any further by adding on more work, have a team that is dedicated to your online reputation management.

 

Expert Strategies for Online Reputation Management 3

 

Train Your Entire Team

While you should have a team dedicated to ORM, your entire team should understand how important it is, what role they each play in it, and how they should handle any issues that may come their way. No one from the lowest rung of the ladder to the very top should be unaware of the process your company has for managing your online reputation.

Warren Buffett said, “Risk comes from not knowing what you’re doing“. Minimize your risk of losing business by making sure your employees know what to do.

 

Use A Platform Or Service

Even with a team dedicated to ORM, it can be nearly impossible to monitor every mention of your business manually. To combat this, you can use an online reputation management software that can monitor the web for you. Without it, you might overlook a comment that has the potential to destroy your business.

Always Look For Ways To Improve

Waiting for your customers to tell you something is wrong is not a good way to handle business. Instead, you should always be looking for ways to improve even when it looks like things are going well. Never get complacent. As soon as you do, a competitor can sneak in and take over faster than you realize.

Warren Buffett said, “Risk comes from not knowing what you’re doing”. Minimize your risk of losing business by making sure your employees know what to do.

 

Revise Business As Needed

As you look over customer complaints and negative reviews, pay special attention to consistent feedback. If multiple customers complain about the same issue, it may be time to revise your business plan or link up with new suppliers or partners.

For instance, if you have a virtual assistant who responds to emails for you but your customers are complaining that it takes a long time to get a response, you need to investigate. Why is it taking your VA so long?

Are there more emails coming in than you realized and you need to hire an additional VA? Does your VA know how to handle each email or does it take her longer than it should because she needs more training?

Another example is if customers are complaining that your shipping takes too long. Can you switch to a faster company? Is your supplier taking longer than initially agreed? In short, take a look at consistent complaints and determine what needs to change.

You should optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

 

Do Not Overlook SEO In Online Reputation Management

If you know what SEO is, you may wonder how exactly it can affect your online reputation. In short, your audience has to be able to find you to reach the content you want them to. Without optimizing your website and content, you are at the mercy of what other people state about your business online.

Instead, you should aim to take control. By using SEO tips, you can make sure that the positive scene you have set for your business shows up in the first few pages of Google search results.

You should also aim to optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road from you. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

Online reputation management is a necessary component to running a successful digital or brick and mortar business. Place it high on your list of priorities so that you can maintain and grow your business. Otherwise, you can quickly and easily fall behind your competitors and eventually disappear altogether.

 

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How to Remove Images From Google

How to Remove Images From Google

When was the last time you Googled yourself? What do you think you’ll find? Odds are, not much. Especially if you tend to keep an “under the radar” type of lifestyle.

Whether you like it or not, your personal data and images can be found online within a few simple clicks on Google. You may not surf the web or be as tech-savvy as your 10-year old nephew, however, people are looking you up.

In 2018 alone there were more than 2.9 million cases of identity theft. That’s is only what was documented. Hackers and cyber-criminals that exist on the dark web have the capability to ruin your reputation.

That is why it is imperative to know what information is online about you and what you can do to improve your reputation. Build your safety net online with GuaranteedRemoval.com.

 

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Types of Images Google WILL Remove

We get a lot of phone calls on a daily basis asking why Google won’t remove a photo that they deem negative or “unwanted”.

In order to give our clients a better understanding of how Google search results works are by thinking of Google like a librarian. Think of it this way – you tell Google your question and they point you in the direction of the best possible answer, the search results.

 

How to Remove Images From Google 1

 

The same goes for a librarian, you ask them for a book and they point you in the right direction. The problem here is that the librarian does not own the books, nor does Google own these websites.

Due to internet privacy and censorship statutes, Google cannot pick and choose what shows within the SERPs and in what order.

For this reason, the only way Google will remove images from their search results is if it breaks their guidelines.

Here is a shortlist of possible images that could be removed due to a breach in Google’s policy:

 

 

Types of Images Google WILL NOT Remove

From the previous section, you can get an idea of what we are about to say…

Google will NOT remove any images just because you don’t like seeing them online. There must be legal documents, proof to discredit the post, or a license claiming you own the content they published.

For most, this is impossible. Most websites have fine print within their disclaimers stating when you post on the platform, they own the content.

For example, let’s say you just bought a new bathing suit and wanted to post a photo on your Instagram to show your friends. You do so, but 5 minutes later your neighbor’s son Tommy finds it, screenshots it and shares it on his profile! Technically, once you post anything on Instagram you do not own it anymore. Other accounts can share it as they wish with no repercussions. You cannot legally demand Tommy to remove it. The only route you have is to befriend him or his Father and kindly ask.

Be careful about what you post online, because you really never know who is going to see it, or what they are going to go with it.

 

How to Remove Images From Google 2

 

What to Do When Search Engines Won’t Remove an Image

If you come across an image or even a webpage you deem negative towards yourself you have a few options.

Third-party websites that post your information (most of the time) are doing so legally.

For this reason, you should directly contact the webmaster or editor of that webpage to request removal options. Most of the time you only get one shot at this.

First impressions, just like your online reputation can make an everlasting impression. You need to proceed with caution and an open-mind when contacting the site owner.

 

How to Remove Images From Google Infographic

 

Utilize Google Chrome extensions such as Hunter.io to locate viable email addresses. Once you obtain these contacts send something along these lines in a message, “We think the image you posted on your website is impeding on my reputation and character, because….. and here are the supporting documents….”

Make sure to again use supporting documents and any resources you have at your disposal as you work to remove an image from Google search.

The chances of having your photos removed from Google and even the direct source is slim to none. If you are unable to discredit the post or influence them to change their mind that image may show up in Google indefinitely.

 

What to Do When the Image is Not Removed From the Site

So what do you do when you cannot locate contact information and Google is not helping with getting your image removed from Google search? Where do you turn to when you have exhausted all of your options.

This is when it gets tricky if you are not tech-savvy.

When it comes to suppressing unfavorable images and unwanted content online that you cannot remove, the only viable option is publishing new content. Do this in high volume and daily for at least the few several weeks.

 

How to Remove Images From Google 3

 

Sites such as Vimeo, Crunchbase and Slideshare are great candidates for uploading new content that will stick. Unlike others who tell you to simply post to Facebook, you need to diversify your efforts.

 

Burying Personal Information on Google Search Results

If you cannot remove images from Google will the assistance of the site owner of Google directly, what can you do?

This method is simple in theory however takes an immense amount of work to bring your desired results to life. Thanks to Facebook, Instagram, and various other social media platforms sharing new content online has never been easier.

Not seeing any photos of yourself? Make a Pinterest and add 5 new photos each week for a month and see what happens. The odds are some of those images may begin to rank of Google, Bing, and Yahoo.

 

How to Remove Images From Google 4

 

Working to remove an outdated content page, on the other hand, is quite simple. Let’s say within the search results for your name there is some negative connotation however when you click on the link the webpage is dead. In other words, it would prompt an ERROR 404 code.

This can be fixed with a quick visit over to Google Search Console’s Link Removal Tool. Here you simply copy and paste the dead URL and submit for Google’s approval. Within a few days, Google will work to recrawl and remove it from their search results.

 

What Type of New Images Should You Post to Outrank the Negative?

When it comes to publishing new content online the main key is to post different photos. Do not post 15 selfies and expect Google to flood the search results with camera shots 5 inches from your face.

Instead, gather photos from overtime in different scenarios that showcase various actions or things being done. For example, post vacation photos, photos with friends, photos of just yourself, sports events, concerts and much more.

 

How to Remove Images From Google 5

 

The point here to make sure Google does not view each individual photos similar in any way other than your face being consistent across them all.

As we previously stated, make sure you diversify your online portfolio when it comes to social media. Do not post all your photos at one time onto Facebook and store them in a singular album…

Instead, post one photo to Facebook, one on Pinterest, one of Twitter, maybe even one of SlideShare. But you get the point, do not put all of your eggs in one basket. Don’t forget to include your name in your handle, bio, any description, and alt tags when you can. These are easy signals for Google to read and confirm this page is surely about you.

 

High-quality & Engaging Images

Look about your search patterns on social media. Do you tend to quickly scroll past distort/pixelated photos OR you find yourself immersed in these thrilling HD photos where you can see every detail? Yeah, we thought you’d choose the latter, smart choice.

Nobody wants to take the time to view a poor quality post. As someone people refer to these types of posts as “cringe”. With the ability to quickly tank your follow count and make suppressing anything online even that much harder.

 

How to Remove Images From Google 6

 

Use Alt Tags, Title and Add Your Name Wherever You Can

We briefly touched upon this topic a few sections prior. When it comes to Google, there are many factors they consider before ranking a specific photo anywhere.

A few quick tell-tale signs that an image is about a specific person is by adding that individual’s name into various fields. But also being cautious not to keyword stuff, this is penalized by Google. That essentially means you copy and paste your name over and over again, where in the past that would work.

Nowadays, Google is much smarter than we give credit. Using broad search and semantics, Google’s algorithms to able to identify and point users in the right direction even if they misspell something, use a synonym, or are slightly off-topic.

 

GuaranteedRemoval: 100% Guaranteed Image Reputation Solutions

By now you should understand how anything negative or unflattering about your came to appear online in the first. However, you also have come to learn there are a plethora of methods you can implement in order to slow down any negative impacts it may have on your life long-term.

By utilizing social media and publishing consistent, high-quality content you have the capability to suppress and flood out any negative search results (photos or webpages) with perseverance and persistence.

 

How to Remove Images From Google 7

 

If you have tried to accomplish this feat on your own but have seen little to no success. Please complete the contact form below and one of our knowledgable reputation analysts will contact you within 24-hours to discuss any questions or concerns you may have.

Remember the internet as a double-edged sword… Do you know what Google says about you?

 

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Importance of a Positive Reputation

In 2020, consumers turn to the internet for answers to all of their problems. This is especially true when individuals are deciding to do business or buy from a new brand or company

 

As a business owner, it is imperative that you work to build that safety net. A safety net we like to call your online reputation management strategy. That way, when a brand crisis emerges, you are fully prepared to face it effectively head-on. 

 

Every business’s reputation rests upon its customers (past and future). What people say about you online, no matter if it is true or false, will impact your bottom line.

 

Importance of a Positive Reputation 1

 

Companies with a bad reputation not only lessen their revenue stream. They start digging a hole that will be extremely difficult to overcome in the future. Whereas the benefits of a positive reputation online may attract more customers than you have ever imagined.

 

In this article, we will outline the importance of reputation management and the benefits of a good company reputation in 2020.

 

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A Good Reputation Requires Patience & Character

Building a good reputation, whether it be for a business or an individual takes time. There is no magic trick to make negative content vanish online. There are certain circumstances where you can convince the webmaster (or whoever published the negative content) to kindly remove it.

 

However, for most businesses (and especially individuals) this process is not as simple as it seems. Managing to uphold a positive reputation online should be at the root of your mission statement or one of the main focuses for your business.

 

Importance of a Positive Reputation 2

 

In  2020, there are no more first impressions. Consumers have all the access they need for finding important feedback about any company. This can include online reviews, public files, and even financial records. Most of which can be found with a simple Google Search.

 

For this reason, only, companies end up spending 10 times more than what they have to on advertising and marketing. Just to “flood out” any negative results that may linger online. 

 

Did you know that nearly 80% of consumers will change their mind about making a purchase after seeing a single negative remark online?

 

The Ripple Effect of a Good Online Reputation

Generating a ripple effect and expanding your potential marketing effortlessly is possible thanks to online reputation management

 

Have you ever noticed way certain companies can charge a higher cost for their products even when consumers know they are paying too much? Has your friend ever purchased a good item and talked up the store so much you had to check it out? Or maybe you are a business owner and one day you wake up to customers waiting outside before you even open?!

 

If this point in time, you’re probably wondering “Yeah sure, that’s great in theory and I would love for that to happen, but how?”. The answer is much simpler than you thing. 

 

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Take a step back and brainstorm all the companies (in your opinion) that had a tremendous amount of success in a relatively fast timeframe. Examples that come to mind could be, LuLuLemon, Supreme, Uber, White Claw, and even SiriusXM. What do they all have in common?

 

Stumped? Let us help. They all have extremely good online reputations

 

All of these companies were successfully able to adapt to the digital movement and create segments of popular markets.

 

Most of these companies stay on top of reputational trends, marketing at the right time, and use word-of-mouth marketing to expand their customer base.

 

LuLuLemon: Sponsors popular sporting events & markets as affordable luxury activewear.

Supreme: Luxury streetwear for elitists (able to charge 10x for the same product)

Uber: Reduce drunk driving, save money with ride-share, creates freedom and endless job opportunities. “Your day belongs to you”

White Claw: Front leaders in the “hard seltzer” movement. Appealing to everyone with their catchy slogan “Ain’t no laws when your drinking Claws”.

 

Online Reviews

The importance of a positive reputation when it comes to online reviews is unmatched. Some say your online reviews controls 80% of the perception consumers make when creating that “first impression”. 

  • 90% of consumers read online reviews before visiting a business. 
  • 90% of consumers read less than 10 reviews before making purchases
  • Online reviews have been shown to impact 67.7% of purchasing decisions.
  • 84% of people trust online reviews as much as a personal recommendation.
  • 74% of consumers say that positive reviews make them trust a local business more. 
  • Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue. 
  • 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
  • 80% of consumers will change their mind about making a purchase due to bad review or negative information online.
  • 85% of tech buyers read up to 10 online reviews before making a purchase.

 

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Word of Mouth

Studies have shown that the positive use of word-of-mouth marketing generates 700% better results than traditional marketing. One bad experience can blacklist a company from an entire family or friend group from ever shopping there.

 

On the opposition, however, have a positive experience in this department will generate seemingly endless amounts of opportunities for your business.

 

Generating word-of-mouth marketing can be simpler than you might expect. Yes, consumers are going to say and do what they want. However, if you vaguely mention something to them about spreading the word, overtime you will see results.

 

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One way you can incentivize your customers would be to create a loyalty program and hand out discount coupons with a number (designated to that initial customer). That way every time Jane Doe refers someone you know who and when it was so you can thank them next time you see them.

 

In theory, one person refers three more people then those three people refer three more. Now you can 13 potential customers ready to purchase from you all thanks to one.

 

Conclusion: Importance of a Positive Reputation

At the end of the day, your customers will say whatever they want about you. Often times, disgruntled customers seem to hold nothing back online, coming for the throats of the business owners. However, it is important to remember you are partially in control of your online reputation. There are infinite options and routes you can take to improve the public perception of your brand.

 

If you would like to learn more about how GuaranteedRemoval.com has helped thousands of businesses and individuals restore a positive reputation and finally take back control of their online reputation.

 

Remember, it takes 20 years to build a good reputation but only 5 seconds to lose it. Keep this in mind throughout life and your perspective will quickly change from all walks of life. Get in touch today, our team is standing by.

 

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Importance of Positive Online Content

Do you know the importance of positive online content? In this article, we will uncover the advantages and importance of curating positive data online about yourself.

The worldwide web and Google grow more widespread in our everyday lives. Therefore, the significance of your internet reputation has never been more important. Nowadays, companies thrive or die according to their online reputation.

With the simplicity and accessibility on the internet, everybody has access to Google. Where negative information is easier to obtain now more than ever before. The impact and severity of the negative post will differ, greatly impacting SMBs while larger corporations have more of a “safety net” when it comes to their online reputation.

At GuaranteedRemoval we all understand the importance of positive online content and how to improve upon a preexisting damaged reputation. Some cases can be quickly resolved by removing negative content as well that may exist online. Other cases take time, today we are going to discuss your options.

Want to learn more about how GuaranteedRemoval can assist your online reputation efforts? Please complete the form below to learn more about our process.

 

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People Are Looking You Up

Every single day, more people look for information online before meeting them in-person or going into business with them. In a poll conducted in 2018, it had been determined that 86% of consumers frequently read testimonials online as well as research social media platforms. This virtually means that society as a whole is becoming increasingly more tech-savvy and are now able to quickly validate or criticize a specific individual or business online.

Additionally, 84% of people trust online testimonials just as much as in-person recommendations. This is why suffering from negative reviews (justified or not) is destroying your business or career as an individual.

Contrary to the information where news obviously fades away with time. The internet may keep stories relevant for several years after the fact. If left untreated, negative content may be the catalyst for big problems down the road. When it comes to protecting your online reputation, it is important to be proactive at all times. Never wait until something negative happens before you decide on building a safety net.

Learn how to avoid and deal with cybercriminals and trolls with GuaranteedRemoval.

 

 

More than Simply a Corporation

Especially with internet content, individuals are searching to find out as much information as possible. When consumers research online they spend more time validating an unknown business when compared to inspecting products or service descriptions. Consumers want to settle with a company they can trust, this is accomplished via online reviews and social media. Among the greatest examples of this can be Wendy’s Twitter accounts that the firm used to increase earnings by $64 million annually.

Wendy’s Twitter accounts are now famous for its extremely witty and energetic with customers. They are now a gold standard from the social networking marketing business for how to utilize online platforms to gain your business. At Guaranteed Removal, we highlight those social websites among the greatest reputation strategies to enhance your online reputation. However, it has to be used properly to avoid irreversible harm.

A Sprout Social study revealed that nearly 60% of respondents found that the brand was not using social media at its optimal levels. Most users reported only seeing discounts and sales instead of educating new potentials customers or their benefits and company beliefs.

 

Establishing Brand New Personality

Creating a new personality type on social media is important since it reflects your organization and your worth. However, the most significant part of a new online personality is the fact that it’s consistent. For instance, Wendy’s Twitter account presents a lighthearted joking character. But this does not indicate that is the sole way of increasing internet interaction. We view Wendy’s Twitter account as a means to improve repeat customer visits and steer them away from competitors.

The most significant part of online reputation management is to make sure that your organization remains engaged with your internet community. Additionally, the information you produce is of the constant quality of work.

Here at GuaranteedRemoval, we all are aware that the significance and importance of positive online content being key. For a lot of us, it’s the very first line of contact a possible customer will make with the organization. If this interaction is unfavorable, the sale may be over before it began.

By creating a positive online image, not only do you help combat any possible negatives you now have but to get future evidence yourself by establishing a bank of goodwill that helps to mitigate potential troubles.

 

importance of positive online content

 

Contact Us | Importance of Positive Online Content

If you are still curious regarding this topic or require further guidance or assistance please complete the form below. One of our knowledgable specialists will reach out to you via phone or email to address all of your concerns. Let GuaranteedRemoval help you discover the importance of positive online content today so you can be proactive about how you appear online.

Rome was not built in a day. However, let’s make sure you are building a viable and evergreen foundation for the long-run. Protect yourself today with our professionals, what do you have to lose?

 

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Restore Your Reputation

How To Restore Your Reputation Online (2019)

Together with the broad popularity of the world wide web, there’s an increasing tendency to rely on top search engines for special information regarding services and products. Sites that get recorded on the first pages of the search engines get the most amount of consumer attention.

 

Internet reputation management is all about appropriate planning and implementing significant online procedures which will help build a positive identity for your company, goods, and solutions among internet users. In the event, your site’s reputation was tarnished in some way or it is essential to revive it if you would like to keep your foothold in the competitive world of business.

 

Many top companies within the industry of search engine optimization supply cost-effective services for online reputation management. Many of those search engine optimization companies maintain an expert staff and use innovative tools for monitoring the negative information on customer sites. The key protective activities undertaken by them comprise of the following:

  • Powerful content writing
  • Eliminating any unwanted content or hyperlinks
  • Submission of favorable posts
  • Generation of sites and user engagement
  • Brand security
  • Generation of successful backlinks

 

On certain occasions, the firms even go for lawful processes for the protection of their customers. It’s essential to pick the ideal firm for dedicated and quality services that will help restore your reputation.

 

The chief elements contributing to the success of almost any business organization is the belief and confidence clients have in your services and products. So maintaining a superb online reputation is crucial. To attain this, you can count on trusted search engine advertising and positioning providers, that follow ethical methods to restore your reputation various administrative actions. We’re a well-established online reputation firm providing quality solutions for individuals and companies of all sizes.

5 Steps to Restore Your Reputation

Be Proactive When Your Repair Your Reputation

If you don’t do it, somebody else will (and you likely won’t enjoy it). Disgruntled clients or ex-employees can certainly render negative feedback of the experience with your business on popular review sites. Sites such as Yelp, or on social networking websites like Twitter and Facebook. And as a result of its viral nature of the world wide web, that one poor review may spread like wildfire. Futhermore, leaving you with a significant public relations nightmare on your hands.

 

Remain Transparent With Customers

This attribute helps you better compete with bigger chains and businesses. Disgruntled clients are more inclined to keep on doing business with you when they feel just like you are making the attempt to understand their needs. This is accomplished by reaching out and responding to their opinions online forums, blogs, and social networking websites.

 

restore your reputation

 

 

Avoid Timewasting Tasks

Stop wasting unnecessary time on minute tasks. There’s not any denying that the world wide web is a valuable tool for anyone. Regrettably, in addition, it makes it simple for corrupt individuals to distribute unwanted to negative content across the entire internet. However, business owners possess a strong influence in order to fight any emerging brand crises.

 

Ammend Disgruntled Feedback Quickly

Bad press online does not have to imply your online reputation is permanently tarnished. However, it does mean you need to take action, and quickly. As a result of the ability of search engines, you are able to track, address, and work to amend complaints regarding your goods or services. Before they have an opportunity to escalate.

 

Moreso, a few calming words and guarantee of activity from you can go a long way towards un-ruffling a couple of feathers and restoring your reputation. Take the time each week to review your online customer feedback and respond where necessary. Learn more about how to respond to negative reviews here. Plan out a response plan before jumping in headfirst.

 

Do you know your Reputation Score? Find out today

 

Protect Your Bottom Line

So, safeguard your bottom line, period.

 

Furthermore, when prospective clients and business partners Google your name, what they view in the search outcome could very well decide whether they decide to work with you. Bad reviews or poor results can put you out of a job. It can also cause significant harm to a bottom line in the form of lost revenue, leads, as well as business opportunities.

 

Conclusion

So, thank you for taking the time to read our blog on how to restore your reputation online. Remember, it is imperative that you remain proactive throughout all of your online reputation management efforts. This is a long-term battle that you will win with the assistance of GuaranteedRemoval’s expert team of reputation specialists.

 

Lastly, f you are someone you know is struggling to restore their reputation online, know there are options. Complete the form below and one of our specialists will reach out to you within 24 hours with a detailed plan of attack as well as a price and timeframe the project is expected to be completed by.

36 Hotel Industry Statistics in 2019

To persevere in the aggressive hospitality industry, hotel owners and management require a powerful reputation that draws in a steady flow of new clientele. One of the greatest methods to achieve this is to handle your business’ online consumer reviews.

 

The subsequent statistics reveal how online reviews and search results can further assist to improve your hotel in 3 primary methods.

 

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Getting Potential Guests to Notice You

According to these 5 statistics, most individuals plan out their vacation or travel arrangements online. Therefore a large portion of their research when booking entails reading a lot of online reviews. 

 

Consequently, if your hotel has an inadequate online reputation, with little to no reviews, potential tenants may overlook you and decide to select another hotel with more positive reviews. 

 

Some techniques to get more reviews to involve claiming your profile on review platforms, habitually asking for more consumer reviews, as well as making it as simple as possible for your tenants to post reviews.

  1. Nearly 70% of Americans begin preparing a trip by doing an online search.
  2. 81% of people often or perpetually read online reviews prior to booking a hotel.
  3. 52% of people would rarely book a hotel that has zero reviews.
  4. 96% of tourists believe reviews are an essential part of examining a hotel. 
  5. 79% of people will look through 6 and 12 reviews before booking their stay

 

Online Statistics All Hotels Should Know
Online Statistics All Hotels Should Know

 

 

Gaining Consumers’ Trust

These statistics show that reviews are an influential form of social proof. 

 

People feel they can believe you if you accumulate high star ratings and provide polite answers to previous tenant reviews. Doing so shows that you care about providing your customers with the best possible experience during their stay.

 

This also highlights your hotel’s openness and originality.

  1. When choosing between 2 comparable properties, 79% of consumers are more likely to book a hotel room with a higher star rating.
  2. Customers will appreciate guest ratings over a hotel’s brand  72% of the time.
  3. 88% of tourists won’t even contemplate hotels with a star rating of fewer than three stars. 
  4. 32% of likely guests eliminated they thought of particular hotels with a star rating of fewer than four stars.
  5. 80% of people believe hotels that reply to tenant reviews worry more about their customers.
  6. 85% of individuals say a hotel’s friendly answer to an online review enhances their impression of it.
  7. Consumers who answer online reviews earn 12% more reviews and see an average increase of 0.12 stars.

 

Helping You Earn More From Each Booking

This collection of statistics exposes the connection between your reputation and your bottom line. Unsurprisingly, customers are prepared to spend more for a better quality hotel trip, and the price they are willing to pay undeviatingly resembles the level of star rating that a particular hotel has. 

 

Additionally, you should make sure future tenants and guests can see a plethora of positive online reviews. One way to do this is to attach a URL link to consumer feedback on your website. 

 

You can additionally distribute powerful customer feedback on your social media profiles. So, when other individuals search for your hotel’s name, they can quickly locate lots of actual word-of-mouth recommendations regarding your property.

 

  1. Guests will pay 24% higher fees for a hotel with a 3.9 star-rating over another that’s rated less. 
  2. Guests will pay 35% more for a hotel with a 4.4 star-rating over another hotel with only a 3.9 rating. 
  3. When a hotel increases its online rating from “fair” to “great,” they can potentially see their website CTR (click-through rates) increase up to 4%.
  4. If a mid-scale hotel increases its reputation score by 1%, the profits available per room can increase to roughly 1.42%.
  5. Hotels have the ability to upcharge each room by 11% (standard fee) for every addition 1 star added to their overall star-rating.
  6. 76% of hotel guests are ready to spend higher fees at a hotel with better online review scores. 
  7. In recent years, TripAdvisor’s online reviews and reputation score controlled approximately $546 billion in travel spending.
  8. Over 90% of tourism and accommodation business owners think online reviews are amongst the three most significant determinants influencing the future of their business.

 

Miscellaneous Search Engine Statistics

  1. 90% of consumers read online reviews before visiting a business.
  2. 90% of consumers read less than 10 reviews before making purchases
  3. Online reviews have been shown to impact 67.7% of purchasing decisions.
  4. 84% of people trust online reviews as much as a personal recommendation
  5. 74% of consumers say that positive reviews make them trust a local business more. 
  6. Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue.
  7. 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
  8. 80% of consumers will change their mind about making a purchase due to negative information online.
  9. 85% of tech buyers read up to 10 online reviews before making a purchase.
  10. B2B buyers complete 57% of the purchase process before ever engaging with a vendor
  11. 93% of consumers find user-generated content helpful when making purchase decisions.

 

The Power Of Search Results

  1. 91% of online adults use search engines to find information on the web.
  2. 65 percent of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source.
  3. Nearly 50% of US adults who Google themselves say the results aren’t positive.

 

 

Impact On Business Revenue

  1. Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results.
    1. Businesses with two negatives on the first page of search results risk losing 44% of its customers.
    2. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%.
    3. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
  2. Nearly half of U.S. adults said they have Googled someone before doing business with them.
    1. 45% said they have found something in an online search that made them decide not to do business with the person.
    2. 56% have found something that solidified their decision to do business with the person.

 

Additional Information

If you would like to learn more about how we can assist you in cleaning up your search results and restoring your online reputation please fulfill the contact form below. One of our knowledgable reputation specialists will present your options and explain every step along the way.

 

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Social Media Privacy Mistakes

Top 6 Social Media Privacy Mistakes

Approximately 70% of our nation’s adults can be found on some social media platform, however, most are not privy to the most up-to-date privacy settings and controls. Yet after a plethora of colossal information leaks, as well as Fakebook’s Cambridge Analytica incident, some people proceed to distribute important, personal and private data that others can use against them.

 

Here are six of the most prominent social media privacy mistakes that individuals make on a daily basis—their consequences—as well as some suggestions for managing your data securely online.

 

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1. Distributing Personally Identifiable Information

Personally identifiable information (PII) includes all types of information that another individual can utilize to distinguish who you are—this can be accomplished on its own or consolidated with other data available on the internet. 

 

Here are a few examples:

  • Email accounts
  • Driver’s license number
  • Social Security number (SSN)
  • Banking Information
  • International I.D. (Passports)
  • Online Login Credentials
  • Hospital & Medical Records

 

According to a survey conducted by Experian, Americans average posting roughly 3-4   of delicate data online for the world to see. Many people think that their subpar credit or low income decrease their chance of becoming a victim of identity theft. Nevertheless, this is an excellent argument because—everyone is vulnerable to these crimes. 

 

In particular, the identical study revealed that more than 50% of the participants had either underwent identity theft personally or had a close friend or family member who did.

 

Criminals can collect an overabundance of information if they know where to look. This can be a name or birthdate. This alone exposed even the best and most prestigious individuals to different types of identity fraud. This would include gaining additional credit, tax filing, theft of statewide benefits and all of your financial and banking accounts.

 

Furthermore, cyber criminals can keep records of what they discover on social media in order to launch social attacks upon you to gain even more knowledge. This is why posting too much about yourself online and on social media is so dangerous.

 

Since your PII is so important to offenders, they are searching online 24/7 for whatever they can find. On the other hand, you must think again before posting a photo of your car for example and forgetting to alter or blur the license plate.

 

2. Geolocation & Geotagging

Tagging your photos with a geolocation tag is a great idea if you want your pictures to get noticed by more social media users in that specific region. However, if not done carefully you can potential disclose more than what you bargained for.

 

For illustration, what you post a geotagged photo onto your social media accounts it allows a large group of strangers to pinpoint your exact location. This can be great when you are actually looking to meet new people, however, if you do this at home and a criminal sees, now you’re in trouble.

 

Likewise, by publishing geotagged images of your everyday habits and routines, you are allowing strangers, data-gathering firms, and anyone else the ability to track your every movement.

 

Additionally, criminals who see geotagged images when you are on vacation know that they have loads of time to take all your valuables without worrying about you returning any time soon. 

 

80% of burglars glance at social media when choosing what house to rob.

 

Geotagging
Geotagging

 

3. Proper Use of Social Media Privacy Settings

As the amount of information privacy scandals proceed to rise, most Americans are not being proactive about ensuring their privacy is protecting them as much as they could be.

 

Roughly 44% of Americans are regularly taking advantage of the privacy settings within their social media accounts and mobile apps. Most of the time users click agree because reading the terms & conditions, leaving them vulnerable to various cyber-attacks.

 

At the very least, you need to protect your phone number, birth date, email accounts, and geolocation in your social media profiles. This helps to reduce the risks of becoming a sufferer of identity theft. 

 

Additionally, we recommend that you adjust the privacy settings on each social platform in order to refine who can actually view your posts.

 

  • Facebook’s Basic Privacy Settings & Tools: This page tells you how to modify your privacy frameworks for current and past publications online. You can also discover how to form lists to block specific individuals or audiences as a whole.
  • Twitter’s Safety and Security: This page has all the data you’ll want to improve the secrecy of your social media profiles. For instance, you can discover how to stop someone from researching you through your phone number or email address. You can also explore how to check if your posts are visible to others.
  • Instagram’s Privacy and Safety Center: This page guides you on how to switch your account to private and how to modify who can see your photos. There are many directions depending on whether you are working on Instagram through a browser or the Instagram app on a smart device.

 

Still, it is imperative to keep in mind that even if you have switched your social media accounts to “private,” you do not know who viewed or copied your personal information before you went private. 

 

Your relatives and friends may eventually share your posts with someone you are not familiar with—this is usually done on social media or by word of mouth. 

 

This means that your private data may still find itself in the wrong hands. No matter how cautious you are.

 

4. Do You Know Who Your Social Media Friends Are?

Receiving and accepting a friend request from another individual that you don’t know presents that person with access to your information and interests. All the personal information that might contain on your Facebook is now available to a complete stranger. If you are on Facebook, it also lets them send you a message. Cybercriminals can utilize Messenger to transfer phishing information.

 

Befriending people you never met also increases your vulnerability. When it comes to courtship scammers who try to coerce you into giving them money or delicate private knowledge about yourself.

 

An added issue of approving these friend requests is that it makes your profile more exposed to being cloned or copied. 

 

Have you ever received a friend request from an individual that you are now friends with? These requests stem from criminal scanning to expand their networks by employing fake accounts “borrowed” from real users.

 

Social Media Privacy Mistakes
Social Media Privacy Mistakes

 

If you ever noticed a fictitious account please report it to Support right away:

 

  • Facebook: Facebook’s reporting mechanism allows you to report a fraudulent profile or page.
  • Twitter: Report any account professing to be you or someone else that you know.
  • Instagram: If you suspect your account has been hacked or someone is impersonating you, fill out this form.

 

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5. Granting Access For Games & Surveys

To guarantee that you are not inadvertently transmitting your personal information, you ought to think again prior to using any online quizzes (Buzzfeed) or engaging with games on your smart device(s). 

 

Enjoyable quizzes such as “Let Us Guess Your Age” “What Game of Thrones Character Are You?” or “What Career Fits Your Personality” are frequently just ways of collecting your personal data and passing it off to data-mining firms.

 

This popular quiz, “What Disney Character Are You?” for instance, tricks you into giving up your name and date of birth. Identity thieves can connect this with other information in order to steal your identification.

 

One representative of an organization clandestinely hijacking your information through online quizzes is that of Ukranian cyber thieves working for Cambridge Analytica. The 2 individuals collected personal data on more than 60,000 American users through quizzes like “What Country Would You Rule?” and “What Is Your Spirit Animal?” 

 

By partaking in the quizzes, users unknowingly give forth personal information such as their name, picture, as well as age. These sites also gave cybercriminals access to their friend’s list.

 

While not every online quiz gathers and sells your information. It’s always a great plan to understand each quiz’s terms of service before you engage and turn over any information. That way, you can fully understand what sort of data the company receives and how it uses it.

 

Also, you need to keep in mind what sorts of questions a quiz is asking. Even the most ordinary data can be dangerous if it is the answer to a well-known security question such as “What was the first of your first pet?”

 

6. Keeping Personal Data Private

Apart from bypassing the five mistakes noted above, there are several ways you can keep your personal information more secure on social media.

 

  • Utilize two-factor authentication: Two-factor authentication—such as a one-time phrase transmitted to your phone, this adds an additional tier of protection for the login process. Minimizing the possibilities of another individual hacking into your account. In particular, a Symantec study reveals that two-factor authentication could’ve stopped 80% of all data infringements.

 

  • Don’t forget to log out if you ever have to have to use a public computer. If you are using a public pc, you should never leave before ensuring that your successful log out and close any programs that may contain personal information. This includes your social media accounts. Forgetting to do so makes your account extremely open to be taken over by the next person that using that specific computer

 

  • Make sure that you devise a strong, unique password for each of your social accounts: Gone are the days where you could simply make your password ‘1234’. Think of something that nobody can guess. Instead of making your password ‘password9559’ try ‘PaSsWoRD955(‘ or something that will be nearly impossible to guess. To better track, your passwords across all of your social media profiles create a spreadsheet that is password protected. This way you will only have to remember one password, you can even add an additional preventive measure and implement two-way verification as previously noted.

 

  • Never use any part of your username within your password directly. It may seem like an easy way to remember it, however, you are making hackers jobs 100% easier. Even worse, if another person steals your social login credentials, they can also obtain access to all of your third-party accounts as well. Scary.

 

More Information on Social Media Privacy Mistakes

If you fall into one of the categories above and have unfortunately used one of the six social media privacy mistakes mentioned above and are still struggling to restore your reputation we can help.

 

Please complete the form below and we will reach out with assist as soon as we can. Thank you for taking the time to read our article.

 

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How Online Reputation Management Works

Online Reputation Management Process Explained

Are you interested in learning how online reputation management works? In this article, we will define what online reputation management (ORM) is and share some of the most influential approaches and methods we use every day here at GuaranteedRemoval to resolve issues for our clients.

 

There are a lot of delusions regarding online reputation management. Some individuals think it’s simply monitoring your online presence, while others assume it has something to do with public relationships, yet some literally have no clue about how it can affect businesses and their bottom line.

 

In this guide, We are going to clarify the purpose of online reputation management in today’s market and business world.

 

Businesses of all sizes can profit from obtaining a precise framework of its core theories.

 

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Why Online Reputation Matters

Not only do individuals see the internet as their primary expert of data, however, they also believe what sites such as Google shows them. 

 

Moreso, individuals make choices based on what they discover online. How scary is that?

  • 66% of people view the internet as the most credible reference for information about a person or a company
  • 70% of business directors have denied an applicant due to something they saw online.
  • When scanning online for a nearby business, 97% of individuals religiously read online reviews 
  • More than 80% of reputation damages arise from confusion or misinterpretation amidst the buzz and what is the truth, or reality

 

After viewing those statistics, it’s obvious that what happens online influences your life, before, now and in the future.

 

How Online Reputation Management Works
How Online Reputation Management Works

 

Mixing On/Offline

In this digital age, the online world is shifting into more of a necessity as they need it to deal with the rest of our activities. 

 

Even if you need to touch a computer, you are using technology every single day. This may be driving your car, adjusting your smart thermostat or even cruising around in your new Tesla. 

 

99% of United States citizen consumers some form of technology or “smart device” on a daily basis.

 

This suggests that there are an infinite amount of ways for you to create your digital footprint. Whether it be positive or negative.

 

Furthermore, you may not believe that individuals are searching for you online, however, there is a great chance people are.

 

With over 7 Billion people on Earth, it would be crazy to think that not one of them is not looking you up.

 

Typical causes involve:

  • Companies doing pre-interview analysis
  • Landowners researching potential renters
  • Children seeking to find details of their parents
  • Inquisitive significant others, both past, and present
  • Previous co-workers hoping to bestow professional opportunities
  • University admission committees assessing soon-to-be students
  • Insurance firms performing risk evaluations

 

How Online Reputation Management Works

Help like this utilizes a combo of public relations techniques coupled with high-level SEO methods in order to build positive online content. These tactic works to push anything negative off of the first page on each search engines’ results.

 

May entail:

  • Designing and optimizing domains
  • Generating high-quality backlinks
  • Thoughtful management posts
  • Social media control
  • Managing online reviews
  • Content curation

 

 

Why Online Reputation?

It doesn’t matter if you are the CEO of a large corporation, a sales director, business executive, a diplomat or even a small business proprietor, your online reputation is your most important asset. 

 

Perversely, whether your search results display positive or negative results, these listings will define the overall online reputation of yourself or your business.

 

So when is it important to have a positive reputation online?

  • Driving an IPO
  • Obtaining funding for a business adventure
  • Drawing in new potential customers
  • Forming a strategic business alliance
  • Competing for public office
  • Improving your career path

 

What Are the Benefits of Online Reputation Management

  • Make sure your online reputation matches your business or personal brand. 
  • Lessen brand uncertainty within Google, Bing, and Yahoo’s search results
  • Recognize and combat detrimental reputation brand crises
  • Defend your reputation and your future with a decisive, accurate web appearance
  • Create a network of online connections in order to create more trust and credibility amongst your customers
  • Respond to negative and untruthful reviews, posts and/or news articles.
  • Elaborate on preexisting online marketing campaigns that showed success
  • Ascertain yourself as a trusted expert online as well as across all social media platforms

 

You have presumably recognized by now that reputation management does not come with a step-by-step how-to or should you see fast results. 

 

ORM is a long-term plan to preserve and strengthen your online reputation for what happened in the past, what’s happening today and what you expect to happen in the future. 

 

What type of difficulties can a well constructed online reputation management strategy fix?

 

Negative Online Reviews

Negative reviews on Google, Yelp, TripAdvisor, and Ripoff Report will cost businesses hundreds of billions of dollars each year. These are sites where customers can leave an unbiased opinion, it is essentially a place where disgruntled customers come to slander and defame businesses. (Click here to learn how to remove negative online reviews)

 

This is because consumers overwhelmingly believe online review when trying to learn about particular products and services prior to visiting their store or website to make a purchase.

 

Even worse, customers infrequently distinguish the truth amongst genuine customer complaints and fraudulent lower star ratings. 

 

However, don’t panic. GuaranteedRemoval.com can assist you with review management. This way you know what consumers are saying about you at all times. The best part is now you can act fast before the situation worsens.

 

Negative Online Reviews

 

Unfair Competition

Customers do a lot of investigation online prior to making that final purchase. Moreover, corresponding posts have a notable influence on their ultimate decision.

 

Wistfully, hundreds of product connection sites are associated with one of the products they are relating to. So that means that many of those sites are in fact controlled by the same company

 

Unwanted News Articles & Posts

Negative articles are a tremendous online reputation problem for most of our clients. Distressed press pulls down a company’s reputation, and quickly. 

 

This can affect a company’s total revenue, hiring and employee retention as well as funding. So, financial firms succumb to a massive loss in clients. As investors unload stocks, and customers stop buying or talking about you.

 

However, negative Google results are not the only thing that affects businesses. False knowledge and public scandals help potential customers determine whether or not a particular company has a positive or negative online reputation.

 

Unfortunately, when reporters get ahold of a fascinating narrative, they oftentimes distribute it while it’s hot, this means before the truth is released. Even if the story is ultimately disproved, it may stay on the internet indefinitely. 

 

Damage is further increased as false stories are distributed out to hundreds or thousands of readers.

 

Brand Crises & Attacks on Your Reputation

Online slander is possibly one of the worst obstacles you can have when operating a business. It’s not enjoyable, as a business owner, when negative content is referencing your business online. Furthermore, nothing is more damaging than malicious, opprobrious attacks.

 

Whether the cause is a dissatisfied past worker, a hostile ex, or a sneaky unethical competitor. You must combat this negativity at all costs. Nevertheless, be prepared as these situations can be remarkably fragile.

 

Consequently enough, it is sufficient to solicit advice from online reputation management experts such as GuaranteedRemoval before you end up making matters worse.

 

Brand Crises

 

 

Uncertainty About Your Brand

Not all companies have uncommon names. If your business name is also a popular word then you may struggle to find decent online exposure.

 

This does not only limit your online marketing efforts, but it also deters potential customers from discovering your site.

 

Lack of Brand Clarity

You may have an immaculate online reputation, nevertheless, others who talk about you online (your customers) may not be as careful. 

 

Unfortunately, online personality disorder could cause someone else’s social media profiles, ellicit images, and mug shots to show within your own search results. 

 

You may know which results are yours, however, others might not be able to distinguish between what is about you and someone else that has the same name as you.

 

Brands are in more danger online than ever before. Fictitious profiles are emerging and they have the power to severely undermine a business’ reputation only if customers think they’re your real accounts.

 

Misleading Online Profiles

GuaranteedRemoval clients consist of global business directors and contributors who have worked to help change the world. 

 

Although, their personal search results did not explicitly reflect their lifetime achievements. 

 

GuaranteedRemoval will help ensure that your online reputation management is both positive and authentic.

 

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Crisis Management Strategies

Crisis Management Strategies for 2019

What are the best crisis management strategies this year?

 

Have you ever wondered how brands hide scandals and negative press online? What do business owners do if they obtain a dreaded negative Yelp review? What happens if you as an individual get arrested and find your criminal records online?

 

The answer is simple, crisis management.

 

In this article, we will walk you through how to effectively handle a crisis whether it is for an individual or a brand. Working online is a double-edged sword, it is important that you know your options. 

 

We will help to create a pre-crisis plan through traditional media and modern PR methods to ensure your brand (or yourself) has a positive web presence.

 

The bottom line is you must constantly monitor and remain proactive online when it comes to establishing or restoring your reputation. About 90% of internet users turn to Google and related review platforms more than listening to a friend and family member’s recommendation.

 

Please take a few minutes to watch this short video below to get a better sense of how we operate here at GuaranteedRemoval.com. We have been a leader in online reputation management for over a decade with hundreds of reviews and a handful of awards to back us up. 

 

 

If you or someone you know is currently struggling with negative information online please fill out the form below and one of our knowledgable reputation specialists will reach out to you within 24-hours with assistance.

 

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What is Crisis Management?

In short, crisis management is how you as a brand or as an individual cope and combat negative mentions of your name online.

 

Here at GuaranteedRemoval.com we generally see our clients suffer from unfavorable content every 2 to 3 years. 

 

A crisis not only disrupts the internal morale of your brand but you can potentially lose large percentages of revenue from scaring potential customers or clients away with a single negative review.

 

In order to effectively work to restore and maintain a reputation online you must be effective in the following categories:

  • Public Relations (or PR)
  • Reputation Marketing
  • Social Media Management

 

As the internet progresses and users become more aware of the resources they have on hand the tried and true, or traditional marketing methods may not always work. 

 

Sure, if you are being slandered or defamed by a small business with little to no authority online you may be able to issue a PR blast about something positive happening with your company as that may suffice. 

 

However with larger sites such as Yelp, TripAdvisor and the Better Business Bureau (BBB) you need to have additional tricks up your sleeve when traditional methods do not work.

 

When working to establish a crisis management strategy think like Stephen Covey and “keep the end goals in mind”. These are not short term changes, your crisis management plan is an ongoing, well-oiled machine ready to combat any negativity online that you may encounter.

 

Without well-managed crisis management strategies, you may lose stakeholders, customers may view your brand (or yourself) as inadequate and lastly, without a crisis management plan the time it takes you to bounce back into the limelight is greatly delayed.

 

Crisis Management Strategies
Crisis Management Strategies

 

 

What Are Some Crisis Management Techniques?

So what are the best methods to prevent negative content from appearing online? Here are the top 3 ways our crisis management team works to assist our clients. 

  • Press Release Coverage
  • Social Media Management
  • Custom Domain/Website Creation

 

You do not have to be extremely tech-savvy to control your online presence. The most important aspect is knowing when to act.

 

There are 3 major elements you want to cover when creating your crisis management strategy.

 

Image Search

It is important to keep in mind that users will search until the end of the earth when researching a company with little to no online presence or in this case, a negative reputation.

 

To ensure your image results are positive one of the best methods to implement is launching a press release campaign and include as many photos as you can. Since you have published new content through highly authoritative websites the odds are greatly in your favor for those new images to rank on the first page of Google, Bing, and Yahoo.

 

Routinely monitor your online images on all popular search engines. You can also sign up for Google Alerts, this way you will receive an email notification anytime something referencing your brand is published online. This enables you to act fast and deploy your brand crisis management strategy as soon as possible.

 

Online Reviews

The internet as we previously discussed is changing the way consumers interact with brands and businesses. Within seconds individuals are able to pull up your feedback from previous customers or clients. 

 

90% of consumers reportedly read online reviews before visiting a business. This means if a negative review appears in your most recent reviews you are losing tons of revenue. 

 

If you are a new business lacking reviews, that is okay. A reported 74% of online consumers will trust a business after reading one positive review.

 

Online Reviews
Online Reviews

 

Social Media

The emergence of social media networks in the 21st century is at times unfathomable. Starting with sites such as Myspace, consumers now have dozens of highly authoritative platforms to grow their brands and increase their audience.

 

You must proceed with caution when working and promoting your brand (or yourself) on social media. People can be extremely critical and relentless. To ensure that the information you post and publish is not only factual but culturally unbiased. This means stay away from discussing politics and religion.

 

When working to better your online presence through social media efforts it is vital that you remain consistent when publishing your content online. When a crisis hits your brand, turning to social media as a tool if a powerful asset to have for your business.

 

The general rule when working on sites such as Facebook, Instagram and Twitter is to not only stay consistent but to publish 3-4 pieces of content on a daily basis.

 

How Can Public Relations Be Used to Manage a Crisis?


Reaching out to local news media outlets can be a quick and efficient way to get newsworthy content on the first page on all the major search engines. 

 

Seeing as websites such as DigitalJournal, BostonGlobe, and YahooFinance (just to name a few) hold extremely high authority in the eyes of Google. Articles published on these media outlets tend to rank highly and very quick.

 

Again, it is important to include as many pictures as you can within each publication to increase your efforts of building a solid foundation under the images tab within each search engine. 2-3 pictures should suffice however most PR companies have a limit for how many you can add.

 

A general rule of thumb is to create 1-2 monthly press releases. This way if something negative should appear online it will have to outweigh the content you have previously published. While it is still possible, it is unlike to show on the first page of Google, Yahoo, and Bing.

 

What to Do If You Are Currently Undergoing a Brand Crisis

 

If you are currently undergoing a brand crisis it is important that you never freak out. Remaining calm and acting fast should be your utmost priority.

 

When you undergo a crisis there are two facets that you must consider. First your internal structure. If you own a large brand the word around the office may cripple your team’s performance so remaining transparent and open about the situation will work wonders.

 

Make sure that your team is doing everything in its power to combat the negativity. This can be accomplished by them sharing any new press releases to social media in efforts to again flood out any negative mentions of your brand.

 

Depending on the current status of your brand and the popularity levels you may have to worry about external threats that arise during these unfortunate times. This can be as simple as consumers sharing and commenting on the negative articles about you.

 

As bad as the article maybe you can always voice your opinion and comment within the story itself. Although we advise you to do this as a last-ditch effort. Taking responsibility and the blame works surprisingly well depending on the situation at hand.

 

For the following month, your marketing department or branding manager should be kicking all of your promotional ideas into gear. Sometimes you can turn a negative into a positive by repositioning yourself in your specific niche or industry.

 

Take Johnson & Johnson, for example, decades ago during the Tylenol crisis where traces of cyanide were from in their product that launched a full-scale PR blitz and here we are decades later with nothing negative online about Johnson & Johnson.

 

Crisis Management
Crisis Management

 

Examples of Crisis Management

At the end of the day, anything that causes harm or a loss of business towards your brand can be considered a crisis. For example, negative reviews, unfavorable photographs, bad press articles, poor social media mentions, and much more. 

 

Your job is the establish a way to flood out all the negative connotations tied to your name to ensure no business is lost along the way.

 

There are many elements such as natural disasters that are out of your control however most crises that emerge can be avoided by implementing a few simple techniques that will not only save you time but also money down the road.

 

One of the worse crises that can potentially close down a business is negative online reviews. Over the past several years we have worked with thousands of small business owners that claim Yelp reviews have a tremendous impact on the overall success of their business. Apart from pay-to-play allegations many owners have against Yelp, there are ways to obtain prospects even as you struggle to combat a negative review.

 

Here are some of the most popular negative mentions that we see at our agencies each and every day:

 

Stay Proactive & Create a Pre-Crisis Plan

The best time to implement a crisis management plan is now. Do not wait until a crisis emerges before you decide to take action because you will be late to the party.

 

Our crisis management team works on your behalf to quickly and readily publish new, high-engaging content in efforts to “flood out” the negative search results. This method is accomplished via press release campaigns, custom website creations, search engine optimization (SEO), and social media management.

 

It is imperative that each employee and stakeholder is well versed in the art of combatting negativity on the internet. In a crisis situation, you have only minutes before the situation begins to snowball.

 

Ensure you have adequate means for media coverage at your disposal and ready to deploy when the time arrives. Risk management is a sensitive subject, however, when implemented properly you limit the number of negative impacts onto your brand (or yourself).

 

Whether you believe you need an in-house crisis manager or not it is never a bad idea. If your budget does not allow for it, take the time and train an existing employee to assist you with your crisis management efforts.

 

Ensuring you have a proactive crisis management plan intact, you will be ready to fight off any and all unwanted content related to your brand. 

 

Your crisis management strategies should include how your company can bounce back from the negativity while still getting your mission or key messages out to your audience.

 

Final Thoughts on Crisis Management Strategies

When all is said and done you must remember to stay in front of the negativity. That starts today. So after you finish reading this article head over to your Google Docs and start devising a brand crisis management strategy.

 

It is not a matter or if you will need one, it is a matter of when and how soon. Still at a loss for what to do or how to get started please fill out the form. We will reach out to you with a detailed crisis management strategies for your brand. 

 

So, what does Google say about you?

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How to Find Someone Online

How to Find Someone Online in 2019

Have you ever met someone at a party or networking event but forgot to grab their contact information or business card? If so, you have probably spent countless hours out of your day tracking down individuals with minimal success.

 

In 2019, the internet is home to millions of websites that we can use at our disposal to research personal information and public records referencing essentially anyone we want. Whether you are looking for that gentleman you had a conversation with at the bar or professional athletes. Odds are, you can find out how to contact them on the internet with a few simple tips.

 

 

In this article, we will walk you through some simple steps you can employ today if you are attempting to locate or find someone online.

 

Reunite yourself if your high school friends, locate long lost family members or find information on social media.

 

Most of the databases online come with a small fee however you are able to uncover anyone’s phone number, home address and lots of other personal information about them.

 

If you are struggling to locate someone online or wish to remove content from the first several pages of Google, Bing, and Yahoo please fill out the form below.

 

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Top 4 Search Tools for Finding Someone Online

When turning to the internet to locate information pertaining to a particular subject or locating an individual, it is imperative that you utilize these methods below. These tools will not only save you lots of time but they are extremely accurate. Skip all the mistakes we made during our learning process with these easy tips.

 

Social Media

In this digital age, if you are not on Facebook or Instagram you are most likely living under a rock or you are a 55-year-old dad who still uses a Motorola Razor flip phone.

 

Locating individuals on websites such as Facebook has become so simple that it is often shocking at how easy it is to find people online. For example, let’s say you met another person during a night out with your friends, all you have is their first name along with knowing where they’re from, or where they grew up. Social media websites such as Facebook allow users to directly search names and then cross-reference those results when mixed with other criteria such as location or education (if you know where they went to school).

 

Now keep in mind that many millennials are restricting their social media privacy settings so others cannot locate them as easily however we have other tried and true methods when it comes to finding someone online. Even if you cannot find them on social media.

 

How to Find Someone Online

 

 

Background Check Websites

We will cover background check websites in greater detail in one of the following sections however it is important to touch upon the importance of these databases.

 

With about $10 and a stable internet connection, anyone is able to uncover personal and private information about anyone who was born in the United States.

 

There are over 45 background check websites online. Often known as people search and data aggregate websites on the internet.

 

* To learn more about how you can remove your own information from these background check websites, please fill out the form below. We will reach out to you as soon as possible.

 

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Search Results (Google, Bing, and Yahoo)

90% of online users say they visit Google in search for answers to all of their questions. This is why it is crucial that you ensure your search results are not only positive but rid of personal information.

 

But what is the best way to locate someone instantly when scouring Google, Bing, and Yahoo for their information?

 

The best way to narrow down a search engine results page is by placing the main keywords (their name) without quotation marks. This helps Google narrow down the results and only show you websites where that individual’s first, middle, and last names are present. Typically reducing the pages available for search from several hundred to a dozen pages or less.

 

For example, if you are looking for an individual names John Smith that you met at a networking event in Tampa, Florida this is how you could locate John’s information:

 

Head over to Google and within the search field or search box you would type in the following:

  • “John Smith Tampa”
  • “John Smith” Tampa
  • “John Smith Tampa Florida”

 

These will narrow down all of the prompted results to show only individuals names John Smith associated with Tampa, Florida.

 

Without adding in the quotation marks you will be left filling through hundreds of useless pages before you find any information at all (if you even get that far).

 

Remove Search Results

 

Mugshot Publication Websites

Now there are is a plethora of reason why someone would need to find another individual online. Whether it be for employment, datings or simply making a new business connection. People are some sort of information that desires to find.

 

Mugshot websites are one of the leading searches online in 2018-2019. After the emergence of several mugshot publication websites dating back to 2015 employers no longer have to wait for background checks to finalize before they can determine whether an individual is or isn’t a fit for their company.

 

Our removal team has the ability to remove mugshots and criminal records from over 500+ websites so if you are seeing your criminal history or someone you know please contact us as soon as possible to see what options are available to you.

 

Utilizing People Search Websites

As we touched upon briefly before, people search websites are a “gold mine” when it comes to finding someone online.

 

A simple web search on websites such as TruthFinder, MyLife, WhitePages, InstantCheckmate and many more disclose information such as the following for anyone to see:

  • Name & Birthday
  • Email Addresses
  • Phone Numbers
  • Physical Home Address
  • Relatives (family members and friends)
  • Social Media Links
  • Criminal History
  • …and much more.

 

Our 2-week removal solution will ensure all of your personal and private information is deleted from the internet once and for all. Backed with our a  100% guarantee, you will essentially be “off the grid” and nobody will have access to your personal information listed above.

 

 

Final Thoughts on How to Find Someone Online

When it comes to finding someone online you may soon realize that your personal information is more available than you may have expected.

 

With the growth of people search websites, we are beginning to see a rise in cybersecurity threats such as identity theft as well as fraud.

 

Be proactive and act now before your information is stolen on the dark web. Most individuals have no idea that their personal information is being viewed or tampered with until it is too late.

 

To learn more please complete the form below and we will reach out to you right away with a solution specifically catered to you.

 

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Reputation Score Explained in 2019

What is Your Reputation Score?

Your clients are continually talking — yet would you say you are tuning in?

 

Decent notoriety focuses on a sound brand, which implies you are dependable and give outstanding client experience. Negative reputation? Development stagnation and income misfortune are unavoidable side-effects of working in the business. However, it is about how you overcome adversity that sets you up for success instead of failure.

 

Do you know your reputation score? You can’t respond to this inquiry precisely without access to refined client information, in light of the fact that your reputation score has little to do with your (one-sided) view of your image. Your clients are the ones who drive your score, with their online reviews, feedback, and communication. With a couple of words, they can either support it or tear it down.

 

You have critical command over your reputation online — as long as you are checking your Reputation Score and utilizing the information to improve your clients’ encounters.

 

 

Determining Your Reputation Score Yourself

Your Reputation Score reveals to you whether your online nearness is aiding or harming your mission. It fills you in as to whether you would:

  • Pass an on the web/internet based life individual verification
  • Come up short an on the web-based life individual verification
  • Exceed expectations in an on the web/internet based life individual verification
  • Our Reputation Score is the main innovation that precisely scours the whole web to coordinate your pictures, internet-based life, Google results, and more against a known database of warnings and strengthening factors that businesses use to screen you. Your Reputation Score resembles a FICO assessment for your computerized impression.

 

Like a FICO assessment, your Reputation Score can run from “Poor” to “Astounding”. Your genuine score best out at a limit of 800. Individuals with higher scores are factually bound to win profession openings than individuals who have lower scores.

 

Ways to Improve Your Reputation Score?

Furthermore, what can you do for free and at home to work on improving your online reputation score? How can you start to make a positive impact on your name when others are searching for you.

 

Aside from things such as your credit score, your reputation score can sometimes easily be skewed or spiral out of control. But the good news is there are many things you can do to restore your reputation is its former glory.

 

Just like businesses have online reviews, individuals can utilize networks such as social media to voice their side of the story in order to give their readers some background knowledge about them before jumping to any rash conclusions.

 

Reputation Score
Reputation Score

 

Most individuals assume that it is impossible to keep constant control of their online search results when in reality (if you are not a celebrity) minimal efforts can alter what shows on Google, Bing, or Yahoo.

 

Here are the top 4 tips we recommend so you can start to create a positive image for yourself online and improve your overall reputation score.

 

1. Improving Your Google Search Results

Start by researching yourself. Act as if you know nothing about who you are.

 

What type of impression do your search results give? Are they positive? Is there anything at all?

 

After doing some thorough research you can either compile a list of the websites that mention your name or you can simply start to create new content yourself!

 

By using content creation sites such as Canva.com you can easily design beautiful artwork that you can share on social media! Sites such as Facebook, Twitter, YouTube, and Instagram tend to high favorably on Google so don’t be shy. Share, share and share as much quality content as you can.

 

However, make sure your name is included somewhere on the post in order for Google to match it accordingly.

 

2. Online Reputation Management Campaigns

You can hire online reputation management or content creation agency such as GuaranteedRemoval.com.

Our specialists can handle anything from removing negative or unwanted content from Google, Bing, or  Yahoo. To creating personalized exact-match domain websites to showcase your talents, guaranteed to rank highly on each search engine.

 

The point of online reputation management campaigns is of course to improve your existing reputation score. So if you are interested in learning more about how we can help you, please fill out the form below and we will reach out to you as soon as we can.

 

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3. Create a Personal Brand

Are you looking for a new job, new home or possibly giving online dating a shot? If so, creating a personal brand for yourself is absolutely imperative.

 

Not only will you stand out and increase the number of positive search results about yourself but you are also showing future employers or business connections that you take pride in yourself and your work. You go the extra mile to showcase it.

 

Watch this short video below to get a better understand of how you can begin to develop a personal brand that works best for you.

 

 

4. Dive into Social Media

We live in a digital era where individuals spend an average of 10 hours per week on their smartphones or laptops/computers. Facebook alone has an active user base that well exceeds one billion people.

 

In the past people who chose whether or not it was “worth it” to create social media accounts however now (unless you want to live off the grid), it is important that you not only create these various platforms but post on the monthly, weekly or even daily.

 

By putting out more and more positive (self-published) content about yourself you are slowly but surely working to improve your overall reputation score online.

 

Here are the Top 10 social media websites you should create a profile on as soon as possible:

  1. Facebook
  2. WhatsApp
  3. YouTube
  4. FB Messenger
  5. Instagram
  6. QQ
  7. Tumblr
  8. Twitter
  9. Quora
  10. TikTok

 

How We Can Help Better Your Reputation Score

Begin by focusing on any slanderous substance in reference to your name and amend the circumstances in an auspicious way. On the off chance that you didn’t post a photograph of yourself and might want it removed, our team of removal specialists has the capacity to remove the data effortlessly.

 

Call us today at 833-873-0360 to talk with a proficient SEO specialist. We offer campaigns for anybody, regardless of the spending we will do everything possible to guarantee your reputation score is positive.

 

All in all, GuaranteedRemoval emerges from the pack on account of our restrictive monitor programming. No hazard and high reward seem like a formula for success. We anticipate talking with you soon.

 

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