Brand Crisis Management

Brand crisis management measures can be linked to many diverse processes within strategic reputation management such as procedure formulation, implementation, and evaluation. 

 

The degree to which businesses can change from being crisis-prone to being crisis-prepared may well correlate with the fact that they are ready to disseminate crisis management and strategic management processes at any given time. 

 

Moreover, the strategic assessment does not fully address dilemmas that could be encountered in the long term by administering and supporting a preferred brand crisis management strategy.

 

This, of course, is mostly caused by changes in the business ecosystem

 

Consequently, a well-known facet of strategic and brand crisis management is examining the business’s internal and external environment. Doing so will help indicate that some strategies are more crisis-prone than others.

 

  • 60% of businesses are equipped with a crisis management plan
  • 56% of the businesses with a plan have chosen a crisis management team
  • 50% of the businesses with plans have directed crisis exercises or simulations
  • 38% of the businesses with plans have faculty qualified in crisis management arts
  • 90% of the businesses with plans have formal education once per year

 

brand crisis management

 

Request a Free Consultation





 

Create Efficient Communication Plans (Internal & External)

Perhaps the most important element in the crisis management process is the intention of the organizational structure that will come into play during the crisis event. 

 

In numerous cases, a brand crisis management model appears to be the most desired and effective structure choice.

 

The second issue which must be addressed is the selection of the crisis team

 

When selecting which individuals are to be assigned to the team, deliberation must be given to the magnitude of the required task. In addition to whether or not it will require a long term as opposed to a short term commitment by its members.

 

Next, the designed crisis team manager is tasked with strengthening the group into an effective working unit. Throughout this method, the manager must continuously be aware of the purpose of the unit. 

 

brand crisis management 2

 

Whereas, in this case, it is to deal with any and all brand crises while still enabling the remainder of the organization to work in line with a regular routine.

 

The evolution of this team is accomplished through the examination of goals and functions as well as each group and individual processes. 

 

Once the team members understand these issues, the change into a useful cohesive unit commences.

 

The fourth step in the process is the conception and implementation of the crisis audit. This embodies the tools that collect information and further categorize them into goals. 

 

Brand Crisis Management Priorities

These priorities are not separate and distinct from the organizational objectives. 

 

The priorities are in reality steps needed to guarantee that organizational goals can be achieved in spite of the crisis factors.

 

Once the team goals and crisis priorities have been established. The next issue to be addressed is the implementation of the crisis plan. 

 

For many organizations, the plan will usually consist of five elements: 

  1. Building a Foundation
  2. Developing Goals
  3. Brainstorm Theories
  4. Identify Trigger Mechanism
  5. Decide of Effective Action Moves

 

brand crisis management 3

 

The foundation gives a summary of the crisis situation. While the goals and objectives are designed to precisely outline the purpose and reduce generalizations and uncertainties. 

 

Your theories will reiterate those circumstances over which we have little control, yet will have a major impact if they transpire.

 

A trigger mechanism is a notification tool that brings the plan into activation. 

 

It must be structured in such a way that it will not be inappropriately executed or limited in any way. 

 

Once implemented by the trigger mechanism, the plan, now fully implemented, moves the team into the action phase. 

 

Request a Free Consultation





 

Why You Need a Brand Crisis Management Plan Now

Before we get started, these issues change how we need to address the response. Here are a few structural components that we want to consider:

  • Do we have the right people to address this situation?
  • Who does what?
  • What tools do you have to manage incoming information?
  • Is the visibility of our stakeholders affected?
  • Do we have a means for managing social media and crisis communications?
  • Will our staff/customers/stakeholders have trust that we are in control?

 

The problem of when to have a proactive plan breaks down into two parts.

  1. Why do I need a crisis management plan? 
  2. How does it need to be proactive?

 

To acknowledge the first part, it is worth examining some common interpretations of crisis management and crises. 

 

brand crisis management 4

 

Monitoring Social Mentions

Another perspective of crisis management has also developed over the last years; the constant media coverage through internet news websites and popular social media channels.

 

Companies are constantly defied and beaten with new data resulting in a crisis that evolves hour by hour. Necessitating that the crisis must be managed through rapid response.

 

Long Term Ideas to Combat Brand Crises

Other experts in the field have also identified the common long-term property of the two management fields and how they deal with emergent situations and are concerned with organizational survival in the future. 

 

The strategic plan of an organization or a nation is incomplete unless it includes the integration of crisis management.

 

What Makes a Crisis Plan a Success?

Planning in order to prevent crises requires a strategic approach and mindset. 

 

Managers, when developing corporate strategies, should be aware of potential events that may lead to crises. 

 

brand crisis management 5

 

Crisis Response Plan to Improve Brand Reputation

Although the circumstance has improved over the last few years, traditional crisis management is still observed as a separate planning process and not intertwined with policy. 

 

Notwithstanding the developing interest in the strategic value of crises, our understanding of the area is limited. 

 

One key point is that the precise relationship between a firm’s strategic environment and its crisis management decisions remains to be completely blueprinted. 

 

Furthermore, there are several articles discussing crisis and strategic integration focus mostly on the coordination of activities within two separate management fields.

 

To conclude, the indicative lack of focus on the crisis aspect of strategic management could be a problem in future crisis handling. This should be addressed more thoroughly by business managers.

 

Build your business a safety net now and be proactive. Don’t wait until a brand crisis appears before you decide to take action. To get started today on building an effective brand crisis management plan please complete the form below.

 

Request a Free Consultation





9 Expert Online Reputation Management Strategies

The Importance Of Online Reputation Management

No matter if you run a business that provides a product or a service, the success of it revolves around your customers. Without customers, you have no business and no revenue. As such, keeping and gaining your customers has to be one of your top priorities.

The reputation of your company is a vital component of getting and keeping customers. If you have a negative reputation, your current customers are likely to move onto what they consider greener pastures and potential clients will likely never approach your business.

In this digital age, your online reputation plays a very large role in your success. It is imperative that you spend time both in building and managing it. The following are tips and strategies to manage your online reputation effectively.

 

Request a Free Consultation





 

Provide Great Service

It does not matter how much money you spend on marketing, branding, and advertising – if you do not provide great service, your money is wasted. The customers you do reach will not be happy with your company. Instead of continuing business with you, they will move onto another company that does provide great customer service. This will also prevent you from gaining new clients.

HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

When you make great customer service a regular part of your business, though, it is much easier to keep your customers happy and to avoid most issues and complaints. While there will always be some customers who you simply cannot satisfy, most will be more than happy simply to have a company that prioritizes them.

There are many ways you can provide excellent service, but here are a few tips to get you started:

 

Get In Front Of Any Issues

As soon as you see a hint of a potential issue, get in front of it. Do not wait until it blows up if you see it coming. For instance, if a product your company creates and sells turns out to be defective but no customers have complained yet, you might think it best to ignore it unless someone eventually complains.

If your customers find out that you knew and did nothing, though, they will no longer trust you. It is better to get in front of the issue before it becomes an irreparable problem and offer a solution. In doing so, you will build customer loyalty and prevent many online attacks on your company’s reputation.

“It takes many good deeds to build a good reputation…but only one bad one to lose it!” – Benjamin Franklin

 

Resolve Problems As Soon As Possible

Sometimes, you do not see these problems until customers point them out. You may not be able to be preemptive in these cases, but you can respond quickly with a resolution.

Reach out to the customer experiencing the issue, apologize, and offer some sort of solution. Refunds or a free product or service tend to work well with unhappy customers.

 

Underpromise and Over Deliver

Another very effective way to build and maintain a solid online reputation is to underpromise and over-deliver. Instead of spending a lot of time telling the customer what you are going to do, show them. Let them know you are handling the situation but do not oversell how you are handling it. Instead, let them be pleasantly surprised when you actually resolve the situation.

 

Get Reviews

No matter how much things change, word of mouth will always be one of the most effective forms of advertisement. Online reviews – the modern-day avenue for word of mouth- are crucial to running a business. In fact, HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

 

Expert Strategies for Online Reputation Management

 

With that in mind, here are a couple of effective methods for helping you gather reviews:

 

Ask For Reviews

If you want something, you have to ask for it. Your customers do not automatically think that you want them to leave a review. You must make it clear exactly what you want from them.

In most cases, people will more quickly post a negative review without being asked than a positive one. This is because when they have a negative experience, a person needs a space to vent and desires a resolution to the problem.

It does not always cross a happy customer’s mind to leave a review, though, as positive emotions affect people differently than negative ones. This does not mean you cannot get positive reviews. You simply need to ask for them. Learn how to turn a negative review into a positive one!

 

Request a Free Consultation





 

Send Out Surveys

Hopefully, you have been collecting email addresses from your customers. If so, your email list is a great place to get reviews. Send out surveys to those on your list. While you want positive reviews, you should also ask for any negative feedback. This gives you the opportunity to improve, which is a goal you should always have for your business.

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about.

 

 

Put Your Business In A Positive Light

When a photographer prepares for a photo session, they spend time setting the scene. During the photoshoot, he or she poses the subject in the best position and light possible in order to accomplish the best possible images.

Businesses need to put some focus into setting their scene, as well, so that they give the best image of the company. There are many ways to do this, but here are a few steps you can take:

Position Yourself As An Authority

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about. It is important that you position yourself as an authority in your field.

Run A Blog

A blog is an excellent way to build your reputation as an authority. Provide valuable content in the form of blog posts. You might also consider giving away how-to guides and other free items that show your customers you are knowledgable in your industry.

Linking to credible sources is great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

You should also link to credible sources in your blog posts. This lets your audience know that you actually researched your topic and that your information is in line with expert information.

Build Relationships With Experts

Linking to expert sources is a great start, but you can take it a step farther by cultivating relationships with experts. Going along with the previous eating healthy example, consider which of the following you would rather read:

  • A blog post that links to a nutritionist’s websites
  • An article where a nutritionist is answering questions

Links are great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

 

 

LinkedIn

LinkedIn is like Facebook for professionals. Businesses should not overlook the opportunities it can bring. It provides a space to post jobs, recruit employees, and market your product or service.

It is also a great place to network with other professionals as discussed above. This opportunity opens the door for you to build relationships with experts to give your business a level of credibility.

 

Expert Strategies for Online Reputation Management 2

 

Be Active On Social Media

As the majority of your consumers are on social media, you should be, too. While being active on all social media platforms would be ideal, the truth is that it may not be possible- at least not in the beginning. As you build your ORM team and get a handle on some of the social sites, you can begin to focus on others, as well.

Start by discovering where your current and potential customers hang out. This will depend largely on your audience as different age groups and personalities are more prevalent on some platforms than others.

With some research, you can find your audience. If you do not yet have accounts on those sites, create them immediately. If you do have them, be sure that you are active on them.

 

Request a Free Consultation





 

Respond To All Comments

For effective online reputation management, you must respond to all comments, whether positive or negative. Ignoring negative comments can give your audience the idea that you do not care about complaints or struggles that your customers are facing. You have the power to shape the view of your business by treating all comments as important and responding accordingly.

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

 

Make ORM A Priority

A very important step in managing and protecting your online reputation is to make it a top priority, and there are a few effective ways to do this.

 

Create An Effective Strategy

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

In other words, at what point should your employee send the issue to his or her supervisor? What steps should he or she take prior to that point? Having a clear strategy means that everyone is clear about their role and their duties concerning online reputation.

 

Dedicate A Team To ORM

Keeping up with every mention of your company, responding to every comment, and keeping a vigilant eye on everything that is going on involving your online reputation requires a lot of time. Instead of spreading your team out any further by adding on more work, have a team that is dedicated to your online reputation management.

 

Expert Strategies for Online Reputation Management 3

 

Train Your Entire Team

While you should have a team dedicated to ORM, your entire team should understand how important it is, what role they each play in it, and how they should handle any issues that may come their way. No one from the lowest rung of the ladder to the very top should be unaware of the process your company has for managing your online reputation.

Warren Buffett said, “Risk comes from not knowing what you’re doing“. Minimize your risk of losing business by making sure your employees know what to do.

 

Use A Platform Or Service

Even with a team dedicated to ORM, it can be nearly impossible to monitor every mention of your business manually. To combat this, you can use an online reputation management software that can monitor the web for you. Without it, you might overlook a comment that has the potential to destroy your business.

Always Look For Ways To Improve

Waiting for your customers to tell you something is wrong is not a good way to handle business. Instead, you should always be looking for ways to improve even when it looks like things are going well. Never get complacent. As soon as you do, a competitor can sneak in and take over faster than you realize.

Warren Buffett said, “Risk comes from not knowing what you’re doing”. Minimize your risk of losing business by making sure your employees know what to do.

 

Revise Business As Needed

As you look over customer complaints and negative reviews, pay special attention to consistent feedback. If multiple customers complain about the same issue, it may be time to revise your business plan or link up with new suppliers or partners.

For instance, if you have a virtual assistant who responds to emails for you but your customers are complaining that it takes a long time to get a response, you need to investigate. Why is it taking your VA so long?

Are there more emails coming in than you realized and you need to hire an additional VA? Does your VA know how to handle each email or does it take her longer than it should because she needs more training?

Another example is if customers are complaining that your shipping takes too long. Can you switch to a faster company? Is your supplier taking longer than initially agreed? In short, take a look at consistent complaints and determine what needs to change.

You should optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

 

Do Not Overlook SEO In Online Reputation Management

If you know what SEO is, you may wonder how exactly it can affect your online reputation. In short, your audience has to be able to find you to reach the content you want them to. Without optimizing your website and content, you are at the mercy of what other people state about your business online.

Instead, you should aim to take control. By using SEO tips, you can make sure that the positive scene you have set for your business shows up in the first few pages of Google search results.

You should also aim to optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road from you. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

Online reputation management is a necessary component to running a successful digital or brick and mortar business. Place it high on your list of priorities so that you can maintain and grow your business. Otherwise, you can quickly and easily fall behind your competitors and eventually disappear altogether.

 

Request a Free Consultation





How to Remove Images From Google

How to Remove Images From Google

When was the last time you Googled yourself? What do you think you’ll find? Odds are, not much. Especially if you tend to keep an “under the radar” type of lifestyle.

Whether you like it or not, your personal data and images can be found online within a few simple clicks on Google. You may not surf the web or be as tech-savvy as your 10-year old nephew, however, people are looking you up.

In 2018 alone there were more than 2.9 million cases of identity theft. That’s is only what was documented. Hackers and cyber-criminals that exist on the dark web have the capability to ruin your reputation.

That is why it is imperative to know what information is online about you and what you can do to improve your reputation. Build your safety net online with GuaranteedRemoval.com.

 

Request a Free Consultation





Types of Images Google WILL Remove

We get a lot of phone calls on a daily basis asking why Google won’t remove a photo that they deem negative or “unwanted”.

In order to give our clients a better understanding of how Google search results works are by thinking of Google like a librarian. Think of it this way – you tell Google your question and they point you in the direction of the best possible answer, the search results.

 

How to Remove Images From Google 1

 

The same goes for a librarian, you ask them for a book and they point you in the right direction. The problem here is that the librarian does not own the books, nor does Google own these websites.

Due to internet privacy and censorship statutes, Google cannot pick and choose what shows within the SERPs and in what order.

For this reason, the only way Google will remove images from their search results is if it breaks their guidelines.

Here is a shortlist of possible images that could be removed due to a breach in Google’s policy:

 

 

Types of Images Google WILL NOT Remove

From the previous section, you can get an idea of what we are about to say…

Google will NOT remove any images just because you don’t like seeing them online. There must be legal documents, proof to discredit the post, or a license claiming you own the content they published.

For most, this is impossible. Most websites have fine print within their disclaimers stating when you post on the platform, they own the content.

For example, let’s say you just bought a new bathing suit and wanted to post a photo on your Instagram to show your friends. You do so, but 5 minutes later your neighbor’s son Tommy finds it, screenshots it and shares it on his profile! Technically, once you post anything on Instagram you do not own it anymore. Other accounts can share it as they wish with no repercussions. You cannot legally demand Tommy to remove it. The only route you have is to befriend him or his Father and kindly ask.

Be careful about what you post online, because you really never know who is going to see it, or what they are going to go with it.

 

How to Remove Images From Google 2

 

What to Do When Search Engines Won’t Remove an Image

If you come across an image or even a webpage you deem negative towards yourself you have a few options.

Third-party websites that post your information (most of the time) are doing so legally.

For this reason, you should directly contact the webmaster or editor of that webpage to request removal options. Most of the time you only get one shot at this.

First impressions, just like your online reputation can make an everlasting impression. You need to proceed with caution and an open-mind when contacting the site owner.

 

How to Remove Images From Google Infographic

 

Utilize Google Chrome extensions such as Hunter.io to locate viable email addresses. Once you obtain these contacts send something along these lines in a message, “We think the image you posted on your website is impeding on my reputation and character, because….. and here are the supporting documents….”

Make sure to again use supporting documents and any resources you have at your disposal as you work to remove an image from Google search.

The chances of having your photos removed from Google and even the direct source is slim to none. If you are unable to discredit the post or influence them to change their mind that image may show up in Google indefinitely.

 

What to Do When the Image is Not Removed From the Site

So what do you do when you cannot locate contact information and Google is not helping with getting your image removed from Google search? Where do you turn to when you have exhausted all of your options.

This is when it gets tricky if you are not tech-savvy.

When it comes to suppressing unfavorable images and unwanted content online that you cannot remove, the only viable option is publishing new content. Do this in high volume and daily for at least the few several weeks.

 

How to Remove Images From Google 3

 

Sites such as Vimeo, Crunchbase, and Slideshare are great candidates for uploading new content that will stick. Unlike others who tell you to simply post to Facebook, you need to diversify your efforts.

 

Request a Free Consultation





 

Burying Personal Information on Google Search Results

If you cannot remove images from Google will the assistance of the site owner of Google directly, what can you do?

This method is simple in theory however takes an immense amount of work to bring your desired results to life. Thanks to Facebook, Instagram, and various other social media platforms sharing new content online has never been easier.

Not seeing any photos of yourself? Make a Pinterest and add 5 new photos each week for a month and see what happens. The odds are some of those images may begin to rank of Google, Bing, and Yahoo.

 

How to Remove Images From Google 4

 

Working to remove an outdated content page, on the other hand, is quite simple. Let’s say within the search results for your name there is some negative connotation however when you click on the link the webpage is dead. In other words, it would prompt an ERROR 404 code.

This can be fixed with a quick visit over to Google Search Console’s Link Removal Tool. Here you simply copy and paste the dead URL and submit for Google’s approval. Within a few days, Google will work to recrawl and remove it from their search results.

 

What Type of New Images Should You Post to Outrank the Negative?

When it comes to publishing new content online the main key is to post different photos. Do not post 15 selfies and expect Google to flood the search results with camera shots 5 inches from your face.

Instead, gather photos from overtime in different scenarios that showcase various actions or things being done. For example, post vacation photos, photos with friends, photos of just yourself, sports events, concerts and much more.

 

How to Remove Images From Google 5

 

The point here to make sure Google does not view each individual photos similar in any way other than your face being consistent across them all.

As we previously stated, make sure you diversify your online portfolio when it comes to social media. Do not post all your photos at one time onto Facebook and store them in a singular album…

Instead, post one photo to Facebook, one on Pinterest, one of Twitter, maybe even one of SlideShare. But you get the point, do not put all of your eggs in one basket. Don’t forget to include your name in your handle, bio, any description, and alt tags when you can. These are easy signals for Google to read and confirm this page is surely about you.

 

High-quality & Engaging Images

Look about your search patterns on social media. Do you tend to quickly scroll past distort/pixelated photos OR you find yourself immersed in these thrilling HD photos where you can see every detail? Yeah, we thought you’d choose the latter, smart choice.

Nobody wants to take the time to view a poor quality post. As someone people refer to these types of posts as “cringe”. With the ability to quickly tank your follow count and make suppressing anything online even that much harder.

 

How to Remove Images From Google 6

 

Use Alt Tags, Title and Add Your Name Wherever You Can

We briefly touched upon this topic a few sections prior. When it comes to Google, there are many factors they consider before ranking a specific photo anywhere.

A few quick tell-tale signs that an image is about a specific person is by adding that individual’s name into various fields. But also being cautious not to keyword stuff, this is penalized by Google. That essentially means you copy and paste your name over and over again, where in the past that would work.

Nowadays, Google is much smarter than we give credit. Using broad search and semantics, Google’s algorithms to able to identify and point users in the right direction even if they misspell something, use a synonym, or are slightly off-topic.

 

GuaranteedRemoval: 100% Guaranteed Image Reputation Solutions

By now you should understand how anything negative or unflattering about your came to appear online in the first. However, you also have come to learn there are a plethora of methods you can implement in order to slow down any negative impacts it may have on your life long-term.

By utilizing social media and publishing consistent, high-quality content you have the capability to suppress and flood out any negative search results (photos or webpages) with perseverance and persistence.

 

How to Remove Images From Google 7

 

If you have tried to accomplish this feat on your own but have seen little to no success. Please complete the contact form below and one of our knowledgable reputation analysts will contact you within 24-hours to discuss any questions or concerns you may have.

Remember the internet as a double-edged sword… Do you know what Google says about you?

 

Request a Free Consultation





Importance of a Positive Reputation

In 2020, consumers turn to the internet for answers to all of their problems. This is especially true when individuals are deciding to do business or buy from a new brand or company

 

As a business owner, it is imperative that you work to build that safety net. A safety net we like to call your online reputation management strategy. That way, when a brand crisis emerges, you are fully prepared to face it effectively head-on. 

 

Every business’s reputation rests upon its customers (past and future). What people say about you online, no matter if it is true or false, will impact your bottom line.

 

Importance of a Positive Reputation 1

 

Companies with a bad reputation not only lessen their revenue stream. They start digging a hole that will be extremely difficult to overcome in the future. Whereas the benefits of a positive reputation online may attract more customers than you have ever imagined.

 

In this article, we will outline the importance of reputation management and the benefits of a good company reputation in 2020.

 

Request a Free Consultation





 

A Good Reputation Requires Patience & Character

Building a good reputation, whether it be for a business or an individual takes time. There is no magic trick to make negative content vanish online. There are certain circumstances where you can convince the webmaster (or whoever published the negative content) to kindly remove it.

 

However, for most businesses (and especially individuals) this process is not as simple as it seems. Managing to uphold a positive reputation online should be at the root of your mission statement or one of the main focuses for your business.

 

Importance of a Positive Reputation 2

 

In  2020, there are no more first impressions. Consumers have all the access they need for finding important feedback about any company. This can include online reviews, public files, and even financial records. Most of which can be found with a simple Google Search.

 

For this reason, only, companies end up spending 10 times more than what they have to on advertising and marketing. Just to “flood out” any negative results that may linger online. 

 

Did you know that nearly 80% of consumers will change their mind about making a purchase after seeing a single negative remark online?

 

The Ripple Effect of a Good Online Reputation

Generating a ripple effect and expanding your potential marketing effortlessly is possible thanks to online reputation management

 

Have you ever noticed way certain companies can charge a higher cost for their products even when consumers know they are paying too much? Has your friend ever purchased a good item and talked up the store so much you had to check it out? Or maybe you are a business owner and one day you wake up to customers waiting outside before you even open?!

 

If this point in time, you’re probably wondering “Yeah sure, that’s great in theory and I would love for that to happen, but how?”. The answer is much simpler than you thing. 

 

Importance of a Positive Reputation 3

 

Take a step back and brainstorm all the companies (in your opinion) that had a tremendous amount of success in a relatively fast timeframe. Examples that come to mind could be, LuLuLemon, Supreme, Uber, White Claw, and even SiriusXM. What do they all have in common?

 

Stumped? Let us help. They all have extremely good online reputations

 

All of these companies were successfully able to adapt to the digital movement and create segments of popular markets.

 

Request a Free Consultation





 

Most of these companies stay on top of reputational trends, marketing at the right time, and use word-of-mouth marketing to expand their customer base.

 

LuLuLemon: Sponsors popular sporting events & markets as affordable luxury activewear.

Supreme: Luxury streetwear for elitists (able to charge 10x for the same product)

Uber: Reduce drunk driving, save money with ride-share, creates freedom, and endless job opportunities. “Your day belongs to you”

White Claw: Front leaders in the “hard seltzer” movement. Appealing to everyone with their catchy slogan “Ain’t no laws when your drinking Claws”.

 

Online Reviews

The importance of a positive reputation when it comes to online reviews is unmatched. Some say your online reviews controls 80% of the perception consumers make when creating that “first impression”. 

  • 90% of consumers read online reviews before visiting a business. 
  • 90% of consumers read less than 10 reviews before making purchases
  • Online reviews have been shown to impact 67.7% of purchasing decisions.
  • 84% of people trust online reviews as much as a personal recommendation.
  • 74% of consumers say that positive reviews make them trust a local business more. 
  • Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue. 
  • 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
  • 80% of consumers will change their mind about making a purchase due to bad review or negative information online.
  • 85% of tech buyers read up to 10 online reviews before making a purchase.

 

Importance of a Positive Reputation 4

 

Word of Mouth

Studies have shown that the positive use of word-of-mouth marketing generates 700% better results than traditional marketing. One bad experience can blacklist a company from an entire family or friend group from ever shopping there.

 

On the opposition, however, have a positive experience in this department will generate seemingly endless amounts of opportunities for your business.

 

Generating word-of-mouth marketing can be simpler than you might expect. Yes, consumers are going to say and do what they want. However, if you vaguely mention something to them about spreading the word, overtime you will see results.

 

Importance of a Positive Reputation 5

 

One way you can incentivize your customers would be to create a loyalty program and hand out discount coupons with a number (designated to that initial customer). That way every time Jane Doe refers someone you know who and when it was so you can thank them next time you see them.

 

In theory, one person refers to three more people than those three people refer three more. Now you can 13 potential customers ready to purchase from you all thanks to one.

 

Conclusion: Importance of a Positive Reputation

At the end of the day, your customers will say whatever they want about you. Often times, disgruntled customers seem to hold nothing back online, coming for the throats of the business owners. However, it is important to remember you are partially in control of your online reputation. There are infinite options and routes you can take to improve the public perception of your brand.

 

If you would like to learn more about how GuaranteedRemoval.com has helped thousands of businesses and individuals restore a positive reputation and finally take back control of their online reputation.

 

Remember, it takes 20 years to build a good reputation but only 5 seconds to lose it. Keep this in mind throughout life and your perspective will quickly change from all walks of life. Get in touch today, our team is standing by.

 

Request a Free Consultation





Importance of Positive Online Content

Do you know the importance of positive online content? In this article, we will uncover the advantages and importance of curating positive data online about yourself.

The worldwide web and Google grow more widespread in our everyday lives. Therefore, the significance of your internet reputation has never been more important. Nowadays, companies thrive or die according to their online reputation.

With the simplicity and accessibility on the internet, everybody has access to Google. Where negative information is easier to obtain now more than ever before. The impact and severity of the negative post will differ, greatly impacting SMBs while larger corporations have more of a “safety net” when it comes to their online reputation.

At GuaranteedRemoval we all understand the importance of positive online content and how to improve upon a preexisting damaged reputation. Some cases can be quickly resolved by removing negative content as well that may exist online. Other cases take time, today we are going to discuss your options.

Want to learn more about how GuaranteedRemoval can assist your online reputation efforts? Please complete the form below to learn more about our process.

 

Request a Free Consultation





 

People Are Looking You Up

Every single day, more people look for information online before meeting them in-person or going into business with them. In a poll conducted in 2018, it had been determined that 86% of consumers frequently read testimonials online as well as research social media platforms. This virtually means that society as a whole is becoming increasingly more tech-savvy and are now able to quickly validate or criticize a specific individual or business online.

Additionally, 84% of people trust online testimonials just as much as in-person recommendations. This is why suffering from negative reviews (justified or not) is destroying your business or career as an individual.

Contrary to the information where news obviously fades away with time. The internet may keep stories relevant for several years after the fact. If left untreated, negative content may be the catalyst for big problems down the road. When it comes to protecting your online reputation, it is important to be proactive at all times. Never wait until something negative happens before you decide on building a safety net.

Learn how to avoid and deal with cybercriminals and trolls with GuaranteedRemoval.

 

 

More than Simply a Corporation

Especially with internet content, individuals are searching to find out as much information as possible. When consumers research online they spend more time validating an unknown business when compared to inspecting products or service descriptions. Consumers want to settle with a company they can trust, this is accomplished via online reviews and social media. Among the greatest examples of this can be Wendy’s Twitter accounts that the firm used to increase earnings by $64 million annually.

Wendy’s Twitter accounts are now famous for its extremely witty and energetic with customers. They are now a gold standard from the social networking marketing business for how to utilize online platforms to gain your business. At Guaranteed Removal, we highlight those social websites among the greatest reputation strategies to enhance your online reputation. However, it has to be used properly to avoid irreversible harm.

A Sprout Social study revealed that nearly 60% of respondents found that the brand was not using social media at its optimal levels. Most users reported only seeing discounts and sales instead of educating new potentials customers or their benefits and company beliefs.

 

Establishing Brand New Personality

Creating a new personality type on social media is important since it reflects your organization and your worth. However, the most significant part of a new online personality is the fact that it’s consistent. For instance, Wendy’s Twitter account presents a lighthearted joking character. But this does not indicate that is the sole way of increasing internet interaction. We view Wendy’s Twitter account as a means to improve repeat customer visits and steer them away from competitors.

The most significant part of online reputation management is to make sure that your organization remains engaged with your internet community. Additionally, the information you produce is of the constant quality of work.

Here at GuaranteedRemoval, we all are aware that the significance and importance of positive online content being key. For a lot of us, it’s the very first line of contact a possible customer will make with the organization. If this interaction is unfavorable, the sale may be over before it began.

By creating a positive online image, not only do you help combat any possible negatives you now have but to get future evidence yourself by establishing a bank of goodwill that helps to mitigate potential troubles.

 

importance of positive online content

 

Contact Us | Importance of Positive Online Content

If you are still curious regarding this topic or require further guidance or assistance please complete the form below. One of our knowledgable specialists will reach out to you via phone or email to address all of your concerns. Let GuaranteedRemoval help you discover the importance of positive online content today so you can be proactive about how you appear online.

Rome was not built in a day. However, let’s make sure you are building a viable and evergreen foundation for the long-run. Protect yourself today with our professionals, what do you have to lose?

 

Request a Free Consultation





Restore Your Reputation

How To Restore Your Reputation Online (2019)

Together with the broad popularity of the world wide web, there’s an increasing tendency to rely on top search engines for special information regarding services and products. Sites that get recorded on the first pages of the search engines get the most amount of consumer attention.

 

Internet reputation management is all about appropriate planning and implementing significant online procedures which will help build a positive identity for your company, goods, and solutions among internet users. In the event, your site’s reputation was tarnished in some way or it is essential to revive it if you would like to keep your foothold in the competitive world of business.

 

Request a Free Consultation





 

Many top companies within the industry of search engine optimization supply cost-effective services for online reputation management. Many of those search engine optimization companies maintain an expert staff and use innovative tools for monitoring the negative information on customer sites. The key protective activities undertaken by them comprise of the following:

  • Powerful content writing
  • Eliminating any unwanted content or hyperlinks
  • Submission of favorable posts
  • Generation of sites and user engagement
  • Brand security
  • Generation of successful backlinks

 

On certain occasions, the firms even go for lawful processes for the protection of their customers. It’s essential to pick the ideal firm for dedicated and quality services that will help restore your reputation.

 

The chief elements contributing to the success of almost any business organization is the belief and confidence clients have in your services and products. So maintaining a superb online reputation is crucial. To attain this, you can count on trusted search engine advertising and positioning providers, that follow ethical methods to restore your reputation various administrative actions. We’re a well-established online reputation firm providing quality solutions for individuals and companies of all sizes.

5 Steps to Restore Your Reputation

Be Proactive When Your Repair Your Reputation

If you don’t do it, somebody else will (and you likely won’t enjoy it). Disgruntled clients or ex-employees can certainly render negative feedback of the experience with your business on popular review sites. Sites such as Yelp, or on social networking websites like Twitter and Facebook. And as a result of its viral nature of the world wide web, that one poor review may spread like wildfire. Furthermore, leaving you with a significant public relations nightmare on your hands.

 

Remain Transparent With Customers

This attribute helps you better compete with bigger chains and businesses. Disgruntled clients are more inclined to keep on doing business with you when they feel just like you are making the attempt to understand their needs. This is accomplished by reaching out and responding to their opinions online forums, blogs, and social networking websites.

 

restore your reputation

 

 

Avoid Timewasting Tasks

Stop wasting unnecessary time on minute tasks. There’s not any denying that the world wide web is a valuable tool for anyone. Regrettably, in addition, it makes it simple for corrupt individuals to distribute unwanted to negative content across the entire internet. However, business owners possess a strong influence in order to fight any emerging brand crises.

Request a Free Consultation





 

Ammend Disgruntled Feedback Quickly

Bad press online does not have to imply your online reputation is permanently tarnished. However, it does mean you need to take action, and quickly. As a result of the ability of search engines, you are able to track, address, and work to amend complaints regarding your goods or services. Before they have an opportunity to escalate.

 

Moreso, a few calming words and guarantee of activity from you can go a long way towards un-ruffling a couple of feathers and restoring your reputation. Take the time each week to review your online customer feedback and respond where necessary. Learn more about how to respond to negative reviews here. Plan out a response plan before jumping in headfirst.

 

Do you know your Reputation Score? Find out today

 

Protect Your Bottom Line

So, safeguard your bottom line, period.

 

Furthermore, when prospective clients and business partners Google your name, what they view in the search outcome could very well decide whether they decide to work with you. Bad reviews or poor results can put you out of a job. It can also cause significant harm to a bottom line in the form of lost revenue, leads, as well as business opportunities.

 

Conclusion

So, thank you for taking the time to read our blog on how to restore your reputation online. Remember, it is imperative that you remain proactive throughout all of your online reputation management efforts. This is a long-term battle that you will win with the assistance of GuaranteedRemoval’s expert team of reputation specialists.

 

Lastly, f you are someone you know is struggling to restore their reputation online, know there are options. Complete the form below and one of our specialists will reach out to you within 24 hours with a detailed plan of attack as well as a price and timeframe the project is expected to be completed by.

Request a Free Consultation





36 Hotel Industry Statistics in 2019

To persevere in the aggressive hospitality industry, hotel owners and management require a powerful reputation that draws in a steady flow of new clientele. One of the greatest methods to achieve this is to handle your business’ online consumer reviews.

 

The subsequent statistics reveal how online reviews and search results can further assist to improve your hotel in 3 primary methods.

 

Request a Free Consultation





 

Getting Potential Guests to Notice You

According to these 5 statistics, most individuals plan out their vacation or travel arrangements online. Therefore a large portion of their research when booking entails reading a lot of online reviews. 

 

Consequently, if your hotel has an inadequate online reputation, with little to no reviews, potential tenants may overlook you and decide to select another hotel with more positive reviews. 

 

Some techniques to get more reviews to involve claiming your profile on review platforms, habitually asking for more consumer reviews, as well as making it as simple as possible for your tenants to post reviews.

  1. Nearly 70% of Americans begin preparing a trip by doing an online search.
  2. 81% of people often or perpetually read online reviews prior to booking a hotel.
  3. 52% of people would rarely book a hotel that has zero reviews.
  4. 96% of tourists believe reviews are an essential part of examining a hotel. 
  5. 79% of people will look through 6 and 12 reviews before booking their stay

 

Online Statistics All Hotels Should Know
Online Statistics All Hotels Should Know

 

 

Gaining Consumers’ Trust

These statistics show that reviews are an influential form of social proof. 

 

People feel they can believe you if you accumulate high star ratings and provide polite answers to previous tenant reviews. Doing so shows that you care about providing your customers with the best possible experience during their stay.

 

This also highlights your hotel’s openness and originality.

  1. When choosing between 2 comparable properties, 79% of consumers are more likely to book a hotel room with a higher star rating.
  2. Customers will appreciate guest ratings over a hotel’s brand  72% of the time.
  3. 88% of tourists won’t even contemplate hotels with a star rating of fewer than three stars. 
  4. 32% of likely guests eliminated they thought of particular hotels with a star rating of fewer than four stars.
  5. 80% of people believe hotels that reply to tenant reviews worry more about their customers.
  6. 85% of individuals say a hotel’s friendly answer to an online review enhances their impression of it.
  7. Consumers who answer online reviews earn 12% more reviews and see an average increase of 0.12 stars.

 

Helping You Earn More From Each Booking

This collection of statistics exposes the connection between your reputation and your bottom line. Unsurprisingly, customers are prepared to spend more for a better quality hotel trip, and the price they are willing to pay undeviatingly resembles the level of star rating that a particular hotel has. 

 

Additionally, you should make sure future tenants and guests can see a plethora of positive online reviews. One way to do this is to attach a URL link to consumer feedback on your website. 

 

You can additionally distribute powerful customer feedback on your social media profiles. So, when other individuals search for your hotel’s name, they can quickly locate lots of actual word-of-mouth recommendations regarding your property.

 

  1. Guests will pay 24% higher fees for a hotel with a 3.9 star-rating over another that’s rated less. 
  2. Guests will pay 35% more for a hotel with a 4.4 star-rating over another hotel with only a 3.9 rating. 
  3. When a hotel increases its online rating from “fair” to “great,” they can potentially see their website CTR (click-through rates) increase up to 4%.
  4. If a mid-scale hotel increases its reputation score by 1%, the profits available per room can increase to roughly 1.42%.
  5. Hotels have the ability to upcharge each room by 11% (standard fee) for every addition 1 star added to their overall star-rating.
  6. 76% of hotel guests are ready to spend higher fees at a hotel with better online review scores. 
  7. In recent years, TripAdvisor’s online reviews and reputation score controlled approximately $546 billion in travel spending.
  8. Over 90% of tourism and accommodation business owners think online reviews are amongst the three most significant determinants influencing the future of their business.

 

Miscellaneous Search Engine Statistics

  1. 90% of consumers read online reviews before visiting a business.
  2. 90% of consumers read less than 10 reviews before making purchases
  3. Online reviews have been shown to impact 67.7% of purchasing decisions.
  4. 84% of people trust online reviews as much as a personal recommendation
  5. 74% of consumers say that positive reviews make them trust a local business more. 
  6. Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue.
  7. 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
  8. 80% of consumers will change their mind about making a purchase due to negative information online.
  9. 85% of tech buyers read up to 10 online reviews before making a purchase.
  10. B2B buyers complete 57% of the purchase process before ever engaging with a vendor
  11. 93% of consumers find user-generated content helpful when making purchase decisions.

 

The Power Of Search Results

  1. 91% of online adults use search engines to find information on the web.
  2. 65 percent of people see online search as the most trusted source of information about people and companies. That’s a higher level of trust than any other online or offline source.
  3. Nearly 50% of US adults who Google themselves say the results aren’t positive.

 

 

Impact On Business Revenue

  1. Businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results.
    1. Businesses with two negatives on the first page of search results risk losing 44% of its customers.
    2. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%.
    3. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
  2. Nearly half of U.S. adults said they have Googled someone before doing business with them.
    1. 45% said they have found something in an online search that made them decide not to do business with the person.
    2. 56% have found something that solidified their decision to do business with the person.

 

Additional Information

If you would like to learn more about how we can assist you in cleaning up your search results and restoring your online reputation please fulfill the contact form below. One of our knowledgable reputation specialists will present your options and explain every step along the way.

 

Request a Free Consultation





Social Media Privacy Mistakes

Top 6 Social Media Privacy Mistakes

Approximately 70% of our nation’s adults can be found on some social media platform, however, most are not privy to the most up-to-date privacy settings and controls. Yet after a plethora of colossal information leaks, as well as Fakebook’s Cambridge Analytica incident, some people proceed to distribute important, personal and private data that others can use against them.

 

Here are six of the most prominent social media privacy mistakes that individuals make on a daily basis—their consequences—as well as some suggestions for managing your data securely online.

 

Request a Free Consultation





 

1. Distributing Personally Identifiable Information

Personally identifiable information (PII) includes all types of information that another individual can utilize to distinguish who you are—this can be accomplished on its own or consolidated with other data available on the internet. 

 

Here are a few examples:

  • Email accounts
  • Driver’s license number
  • Social Security number (SSN)
  • Banking Information
  • International I.D. (Passports)
  • Online Login Credentials
  • Hospital & Medical Records

 

According to a survey conducted by Experian, Americans average posting roughly 3-4   of delicate data online for the world to see. Many people think that their subpar credit or low income decrease their chance of becoming a victim of identity theft. Nevertheless, this is an excellent argument because—everyone is vulnerable to these crimes. 

 

In particular, the identical study revealed that more than 50% of the participants had either underwent identity theft personally or had a close friend or family member who did.

 

Criminals can collect an overabundance of information if they know where to look. This can be a name or birthdate. This alone exposed even the best and most prestigious individuals to different types of identity fraud. This would include gaining additional credit, tax filing, theft of statewide benefits and all of your financial and banking accounts.

 

Furthermore, cyber criminals can keep records of what they discover on social media in order to launch social attacks upon you to gain even more knowledge. This is why posting too much about yourself online and on social media is so dangerous.

 

Since your PII is so important to offenders, they are searching online 24/7 for whatever they can find. On the other hand, you must think again before posting a photo of your car for example and forgetting to alter or blur the license plate.

 

2. Geolocation & Geotagging

Tagging your photos with a geolocation tag is a great idea if you want your pictures to get noticed by more social media users in that specific region. However, if not done carefully you can potential disclose more than what you bargained for.

 

For illustration, what you post a geotagged photo onto your social media accounts it allows a large group of strangers to pinpoint your exact location. This can be great when you are actually looking to meet new people, however, if you do this at home and a criminal sees, now you’re in trouble.

 

Likewise, by publishing geotagged images of your everyday habits and routines, you are allowing strangers, data-gathering firms, and anyone else the ability to track your every movement.

 

Additionally, criminals who see geotagged images when you are on vacation know that they have loads of time to take all your valuables without worrying about you returning any time soon. 

 

80% of burglars glance at social media when choosing what house to rob.

 

Geotagging
Geotagging

 

3. Proper Use of Social Media Privacy Settings

As the amount of information privacy scandals proceed to rise, most Americans are not being proactive about ensuring their privacy is protecting them as much as they could be.

 

Roughly 44% of Americans are regularly taking advantage of the privacy settings within their social media accounts and mobile apps. Most of the time users click agree because reading the terms & conditions, leaving them vulnerable to various cyber-attacks.

 

At the very least, you need to protect your phone number, birth date, email accounts, and geolocation in your social media profiles. This helps to reduce the risks of becoming a sufferer of identity theft. 

 

Additionally, we recommend that you adjust the privacy settings on each social platform in order to refine who can actually view your posts.

 

  • Facebook’s Basic Privacy Settings & Tools: This page tells you how to modify your privacy frameworks for current and past publications online. You can also discover how to form lists to block specific individuals or audiences as a whole.
  • Twitter’s Safety and Security: This page has all the data you’ll want to improve the secrecy of your social media profiles. For instance, you can discover how to stop someone from researching you through your phone number or email address. You can also explore how to check if your posts are visible to others.
  • Instagram’s Privacy and Safety Center: This page guides you on how to switch your account to private and how to modify who can see your photos. There are many directions depending on whether you are working on Instagram through a browser or the Instagram app on a smart device.

 

Still, it is imperative to keep in mind that even if you have switched your social media accounts to “private,” you do not know who viewed or copied your personal information before you went private. 

 

Your relatives and friends may eventually share your posts with someone you are not familiar with—this is usually done on social media or by word of mouth. 

 

This means that your private data may still find itself in the wrong hands. No matter how cautious you are.

 

4. Do You Know Who Your Social Media Friends Are?

Receiving and accepting a friend request from another individual that you don’t know presents that person with access to your information and interests. All the personal information that might contain on your Facebook is now available to a complete stranger. If you are on Facebook, it also lets them send you a message. Cybercriminals can utilize Messenger to transfer phishing information.

 

Befriending people you never met also increases your vulnerability. When it comes to courtship scammers who try to coerce you into giving them money or delicate private knowledge about yourself.

 

An added issue of approving these friend requests is that it makes your profile more exposed to being cloned or copied. 

 

Have you ever received a friend request from an individual that you are now friends with? These requests stem from criminal scanning to expand their networks by employing fake accounts “borrowed” from real users.

 

Social Media Privacy Mistakes
Social Media Privacy Mistakes

 

If you ever noticed a fictitious account please report it to Support right away:

 

  • Facebook: Facebook’s reporting mechanism allows you to report a fraudulent profile or page.
  • Twitter: Report any account professing to be you or someone else that you know.
  • Instagram: If you suspect your account has been hacked or someone is impersonating you, fill out this form.

 

Request a Free Consultation





 

5. Granting Access For Games & Surveys

To guarantee that you are not inadvertently transmitting your personal information, you ought to think again prior to using any online quizzes (Buzzfeed) or engaging with games on your smart device(s). 

 

Enjoyable quizzes such as “Let Us Guess Your Age” “What Game of Thrones Character Are You?” or “What Career Fits Your Personality” are frequently just ways of collecting your personal data and passing it off to data-mining firms.

 

This popular quiz, “What Disney Character Are You?” for instance, tricks you into giving up your name and date of birth. Identity thieves can connect this with other information in order to steal your identification.

 

One representative of an organization clandestinely hijacking your information through online quizzes is that of Ukranian cyber thieves working for Cambridge Analytica. The 2 individuals collected personal data on more than 60,000 American users through quizzes like “What Country Would You Rule?” and “What Is Your Spirit Animal?” 

 

By partaking in the quizzes, users unknowingly give forth personal information such as their name, picture, as well as age. These sites also gave cybercriminals access to their friend’s list.

 

While not every online quiz gathers and sells your information. It’s always a great plan to understand each quiz’s terms of service before you engage and turn over any information. That way, you can fully understand what sort of data the company receives and how it uses it.

 

Also, you need to keep in mind what sorts of questions a quiz is asking. Even the most ordinary data can be dangerous if it is the answer to a well-known security question such as “What was the first of your first pet?”

 

6. Keeping Personal Data Private

Apart from bypassing the five mistakes noted above, there are several ways you can keep your personal information more secure on social media.

 

  • Utilize two-factor authentication: Two-factor authentication—such as a one-time phrase transmitted to your phone, this adds an additional tier of protection for the login process. Minimizing the possibilities of another individual hacking into your account. In particular, a Symantec study reveals that two-factor authentication could’ve stopped 80% of all data infringements.

 

  • Don’t forget to log out if you ever have to have to use a public computer. If you are using a public pc, you should never leave before ensuring that your successful log out and close any programs that may contain personal information. This includes your social media accounts. Forgetting to do so makes your account extremely open to be taken over by the next person that using that specific computer

 

  • Make sure that you devise a strong, unique password for each of your social accounts: Gone are the days where you could simply make your password ‘1234’. Think of something that nobody can guess. Instead of making your password ‘password9559’ try ‘PaSsWoRD955(‘ or something that will be nearly impossible to guess. To better track, your passwords across all of your social media profiles create a spreadsheet that is password protected. This way you will only have to remember one password, you can even add an additional preventive measure and implement two-way verification as previously noted.

 

  • Never use any part of your username within your password directly. It may seem like an easy way to remember it, however, you are making hackers jobs 100% easier. Even worse, if another person steals your social login credentials, they can also obtain access to all of your third-party accounts as well. Scary.

 

More Information on Social Media Privacy Mistakes

If you fall into one of the categories above and have unfortunately used one of the six social media privacy mistakes mentioned above and are still struggling to restore your reputation we can help.

 

Please complete the form below and we will reach out with assist as soon as we can. Thank you for taking the time to read our article.

 

Request a Free Consultation





How Online Reputation Management Works

Online Reputation Management Process Explained

Are you interested in learning how online reputation management works? In this article, we will define what online reputation management (ORM) is and share some of the most influential approaches and methods we use every day here at GuaranteedRemoval to resolve issues for our clients.

 

There are a lot of delusions regarding online reputation management. Some individuals think it’s simply monitoring your online presence, while others assume it has something to do with public relationships, yet some literally have no clue about how it can affect businesses and their bottom line.

 

In this guide, We are going to clarify the purpose of online reputation management in today’s market and business world.

 

Businesses of all sizes can profit from obtaining a precise framework of its core theories.

 

Request a Free Consultation





Google Analytics Client ID

 

Why Online Reputation Matters

Not only do individuals see the internet as their primary expert of data, however, they also believe what sites such as Google shows them. 

 

Moreso, individuals make choices based on what they discover online. How scary is that?

  • 66% of people view the internet as the most credible reference for information about a person or a company
  • 70% of business directors have denied an applicant due to something they saw online.
  • When scanning online for a nearby business, 97% of individuals religiously read online reviews 
  • More than 80% of reputation damages arise from confusion or misinterpretation amidst the buzz and what is the truth, or reality

 

After viewing those statistics, it’s obvious that what happens online influences your life, before, now and in the future.

 

How Online Reputation Management Works
How Online Reputation Management Works

 

Mixing On/Offline

In this digital age, the online world is shifting into more of a necessity as they need it to deal with the rest of our activities. 

 

Even if you need to touch a computer, you are using technology every single day. This may be driving your car, adjusting your smart thermostat or even cruising around in your new Tesla. 

 

99% of United States citizen-consumers some form of technology or “smart device” on a daily basis.

 

This suggests that there are an infinite amount of ways for you to create your digital footprint. Whether it be positive or negative.

 

Furthermore, you may not believe that individuals are searching for you online, however, there is a great chance people are.

 

With over 7 Billion people on Earth, it would be crazy to think that not one of them is not looking you up.

 

Typical causes involve:

  • Companies doing pre-interview analysis
  • Landowners researching potential renters
  • Children seeking to find details of their parents
  • Inquisitive significant others, both past, and present
  • Previous co-workers hoping to bestow professional opportunities
  • University admission committees assessing soon-to-be students
  • Insurance firms performing risk evaluations

 

Request a Free Consultation





Google Analytics Client ID

 

How Online Reputation Management Works

Help like this utilizes a combo of public relations techniques coupled with high-level SEO methods in order to build positive online content. These tactic works to push anything negative off of the first page on each search engines’ results.

 

May entail:

  • Designing and optimizing domains
  • Generating high-quality backlinks
  • Thoughtful management posts
  • Social media control
  • Managing online reviews
  • Content curation

 

 

Why Online Reputation?

It doesn’t matter if you are the CEO of a large corporation, a sales director, business executive, a diplomat or even a small business proprietor, your online reputation is your most important asset. 

 

Perversely, whether your search results display positive or negative results, these listings will define the overall online reputation of yourself or your business.

 

So when is it important to have a positive reputation online?

  • Driving an IPO
  • Obtaining funding for a business adventure
  • Drawing in new potential customers
  • Forming a strategic business alliance
  • Competing for public office
  • Improving your career path

 

What Are the Benefits of Online Reputation Management

  • Make sure your online reputation matches your business or personal brand. 
  • Lessen brand uncertainty within Google, Bing, and Yahoo’s search results
  • Recognize and combat detrimental reputation brand crises
  • Defend your reputation and your future with a decisive, accurate web appearance
  • Create a network of online connections in order to create more trust and credibility amongst your customers
  • Respond to negative and untruthful reviews, posts, and/or news articles.
  • Elaborate on preexisting online marketing campaigns that showed success
  • Ascertain yourself as a trusted expert online as well as across all social media platforms

 

You have presumably recognized by now that reputation management does not come with a step-by-step how-to or should you see fast results. 

 

ORM is a long-term plan to preserve and strengthen your online reputation for what happened in the past, what’s happening today, and what you expect to happen in the future. 

 

What type of difficulties can a well constructed online reputation management strategy fix?

 

Negative Online Reviews

Negative reviews on Google, Yelp, TripAdvisor, and Ripoff Report will cost businesses hundreds of billions of dollars each year. These are sites where customers can leave an unbiased opinion, it is essentially a place where disgruntled customers come to slander and defame businesses. (Click here to learn how to remove negative online reviews)

 

This is because consumers overwhelmingly believe online reviews when trying to learn about particular products and services prior to visiting their store or website to make a purchase.

 

Even worse, customers infrequently distinguish the truth amongst genuine customer complaints and fraudulent lower star ratings. 

 

However, don’t panic. GuaranteedRemoval.com can assist you with review management. This way you know what consumers are saying about you at all times. The best part is now you can act fast before the situation worsens.

 

Negative Online Reviews

 

Request a Free Consultation





Google Analytics Client ID

 

Unfair Competition

Customers do a lot of investigation online prior to making that final purchase. Moreover, corresponding posts have a notable influence on their ultimate decision.

 

Wistfully, hundreds of product connection sites are associated with one of the products they are relating to. So that means that many of those sites are in fact controlled by the same company

 

Unwanted News Articles & Posts

Negative articles are a tremendous online reputation problem for most of our clients. Distressed press pulls down a company’s reputation, and quickly. 

 

This can affect a company’s total revenue, hiring, and employee retention as well as funding. So, financial firms succumb to a massive loss in clients. As investors unload stocks, and customers stop buying or talking about you.

 

However, negative Google results are not the only thing that affects businesses. False knowledge and public scandals help potential customers determine whether or not a particular company has a positive or negative online reputation.

 

Unfortunately, when reporters get ahold of a fascinating narrative, they oftentimes distribute it while it’s hot, this means before the truth is released. Even if the story is ultimately disproved, it may stay on the internet indefinitely. 

 

Damage is further increased as false stories are distributed out to hundreds or thousands of readers.

 

Brand Crises & Attacks on Your Reputation

Online slander is possibly one of the worst obstacles you can have when operating a business. It’s not enjoyable, as a business owner, when negative content is referencing your business online. Furthermore, nothing is more damaging than malicious, opprobrious attacks.

 

Whether the cause is a dissatisfied past worker, a hostile ex, or a sneaky unethical competitor. You must combat this negativity at all costs. Nevertheless, be prepared as these situations can be remarkably fragile.

 

Consequently enough, it is sufficient to solicit advice from online reputation management experts such as GuaranteedRemoval before you end up making matters worse.

 

Brand Crises

 

 

Uncertainty About Your Brand

Not all companies have uncommon names. If your business name is also a popular word then you may struggle to find decent online exposure.

 

This does not only limits your online marketing efforts, but it also deters potential customers from discovering your site.

 

Request a Free Consultation





Google Analytics Client ID

 

Lack of Brand Clarity

You may have an immaculate online reputation, nevertheless, others who talk about you online (your customers) may not be as careful. 

 

Unfortunately, online personality disorder could cause someone else’s social media profiles, ellicit images, and mug shots to show within your own search results. 

 

You may know which results are yours, however, others might not be able to distinguish between what is about you and someone else that has the same name as you.

 

Brands are in more danger online than ever before. Fictitious profiles are emerging and they have the power to severely undermine a business’ reputation only if customers think they’re your real accounts.

 

Misleading Online Profiles

GuaranteedRemoval clients consist of global business directors and contributors who have worked to help change the world. 

 

Although, their personal search results did not explicitly reflect their lifetime achievements. 

 

GuaranteedRemoval will help ensure that your online reputation management is both positive and authentic.

 

Request a Free Consultation





Google Analytics Client ID

Crisis Management Strategies

Crisis Management Strategies for 2019

What are the best crisis management strategies this year?

 

Have you ever wondered how brands hide scandals and negative press online? What do business owners do if they obtain a dreaded negative Yelp review? What happens if you as an individual get arrested and find your criminal records online?

 

The answer is simple, crisis management.

 

In this article, we will walk you through how to effectively handle a crisis whether it is for an individual or a brand. Working online is a double-edged sword, it is important that you know your options. 

 

We will help to create a pre-crisis plan through traditional media and modern PR methods to ensure your brand (or yourself) has a positive web presence.

 

The bottom line is you must constantly monitor and remain proactive online when it comes to establishing or restoring your reputation. About 90% of internet users turn to Google and related review platforms more than listening to a friend and family member’s recommendation.

 

Please take a few minutes to watch this short video below to get a better sense of how we operate here at GuaranteedRemoval.com. We have been a leader in online reputation management for over a decade with hundreds of reviews and a handful of awards to back us up. 

 

 

If you or someone you know is currently struggling with negative information online please fill out the form below and one of our knowledgable reputation specialists will reach out to you within 24-hours with assistance.

 

Request a Free Consultation





Google Analytics Client ID

 

What is Crisis Management?

In short, crisis management is how you as a brand or as an individual cope and combat negative mentions of your name online.

 

Here at GuaranteedRemoval.com we generally see our clients suffer from unfavorable content every 2 to 3 years. 

 

A crisis not only disrupts the internal morale of your brand but you can potentially lose large percentages of revenue from scaring potential customers or clients away with a single negative review.

 

In order to effectively work to restore and maintain a reputation online you must be effective in the following categories:

  • Public Relations (or PR)
  • Reputation Marketing
  • Social Media Management

 

As the internet progresses and users become more aware of the resources they have on hand the tried and true, or traditional marketing methods may not always work. 

 

Sure, if you are being slandered or defamed by a small business with little to no authority online you may be able to issue a PR blast about something positive happening with your company as that may suffice. 

 

However with larger sites such as Yelp, TripAdvisor and the Better Business Bureau (BBB) you need to have additional tricks up your sleeve when traditional methods do not work.

 

When working to establish a crisis management strategy think like Stephen Covey and “keep the end goals in mind”. These are not short term changes, your crisis management plan is an ongoing, well-oiled machine ready to combat any negativity online that you may encounter.

 

Without well-managed crisis management strategies, you may lose stakeholders, customers may view your brand (or yourself) as inadequate and lastly, without a crisis management plan the time it takes you to bounce back into the limelight is greatly delayed.

 

Crisis Management Strategies
Crisis Management Strategies

 

 

What Are Some Crisis Management Techniques?

So what are the best methods to prevent negative content from appearing online? Here are the top 3 ways our crisis management team works to assist our clients. 

  • Press Release Coverage
  • Social Media Management
  • Custom Domain/Website Creation

 

You do not have to be extremely tech-savvy to control your online presence. The most important aspect is knowing when to act.

 

There are 3 major elements you want to cover when creating your crisis management strategy.

 

Image Search

It is important to keep in mind that users will search until the end of the earth when researching a company with little to no online presence or in this case, a negative reputation.

 

To ensure your image results are positive one of the best methods to implement is launching a press release campaign and include as many photos as you can. Since you have published new content through highly authoritative websites the odds are greatly in your favor for those new images to rank on the first page of Google, Bing, and Yahoo.

 

Routinely monitor your online images on all popular search engines. You can also sign up for Google Alerts, this way you will receive an email notification anytime something referencing your brand is published online. This enables you to act fast and deploy your brand crisis management strategy as soon as possible.

 

Online Reviews

The internet as we previously discussed is changing the way consumers interact with brands and businesses. Within seconds individuals are able to pull up your feedback from previous customers or clients. 

 

90% of consumers reportedly read online reviews before visiting a business. This means if a negative review appears in your most recent reviews you are losing tons of revenue. 

 

If you are a new business lacking reviews, that is okay. A reported 74% of online consumers will trust a business after reading one positive review.

 

Online Reviews
Online Reviews

 

Social Media

The emergence of social media networks in the 21st century is at times unfathomable. Starting with sites such as Myspace, consumers now have dozens of highly authoritative platforms to grow their brands and increase their audience.

 

You must proceed with caution when working and promoting your brand (or yourself) on social media. People can be extremely critical and relentless. To ensure that the information you post and publish is not only factual but culturally unbiased. This means stay away from discussing politics and religion.

 

When working to better your online presence through social media efforts it is vital that you remain consistent when publishing your content online. When a crisis hits your brand, turning to social media as a tool if a powerful asset to have for your business.

 

The general rule when working on sites such as Facebook, Instagram and Twitter is to not only stay consistent but to publish 3-4 pieces of content on a daily basis.

 

How Can Public Relations Be Used to Manage a Crisis?


Reaching out to local news media outlets can be a quick and efficient way to get newsworthy content on the first page on all the major search engines. 

 

Seeing as websites such as DigitalJournal, BostonGlobe, and YahooFinance (just to name a few) hold extremely high authority in the eyes of Google. Articles published on these media outlets tend to rank highly and very quick.

 

Again, it is important to include as many pictures as you can within each publication to increase your efforts of building a solid foundation under the images tab within each search engine. 2-3 pictures should suffice however most PR companies have a limit for how many you can add.

 

A general rule of thumb is to create 1-2 monthly press releases. This way if something negative should appear online it will have to outweigh the content you have previously published. While it is still possible, it is unlike to show on the first page of Google, Yahoo, and Bing.

 

What to Do If You Are Currently Undergoing a Brand Crisis

 

If you are currently undergoing a brand crisis it is important that you never freak out. Remaining calm and acting fast should be your utmost priority.

 

When you undergo a crisis there are two facets that you must consider. First your internal structure. If you own a large brand the word around the office may cripple your team’s performance so remaining transparent and open about the situation will work wonders.

 

Make sure that your team is doing everything in its power to combat the negativity. This can be accomplished by them sharing any new press releases to social media in efforts to again flood out any negative mentions of your brand.

 

Depending on the current status of your brand and the popularity levels you may have to worry about external threats that arise during these unfortunate times. This can be as simple as consumers sharing and commenting on the negative articles about you.

 

As bad as the article maybe you can always voice your opinion and comment within the story itself. Although we advise you to do this as a last-ditch effort. Taking responsibility and the blame works surprisingly well depending on the situation at hand.

 

For the following month, your marketing department or branding manager should be kicking all of your promotional ideas into gear. Sometimes you can turn a negative into a positive by repositioning yourself in your specific niche or industry.

 

Take Johnson & Johnson, for example, decades ago during the Tylenol crisis where traces of cyanide were from in their product that launched a full-scale PR blitz and here we are decades later with nothing negative online about Johnson & Johnson.

 

Crisis Management
Crisis Management

 

Examples of Crisis Management

At the end of the day, anything that causes harm or a loss of business towards your brand can be considered a crisis. For example, negative reviews, unfavorable photographs, bad press articles, poor social media mentions, and much more. 

 

Your job is the establish a way to flood out all the negative connotations tied to your name to ensure no business is lost along the way.

 

There are many elements such as natural disasters that are out of your control however most crises that emerge can be avoided by implementing a few simple techniques that will not only save you time but also money down the road.

 

One of the worse crises that can potentially close down a business is negative online reviews. Over the past several years we have worked with thousands of small business owners that claim Yelp reviews have a tremendous impact on the overall success of their business. Apart from pay-to-play allegations many owners have against Yelp, there are ways to obtain prospects even as you struggle to combat a negative review.

 

Here are some of the most popular negative mentions that we see at our agencies each and every day:

 

Stay Proactive & Create a Pre-Crisis Plan

The best time to implement a crisis management plan is now. Do not wait until a crisis emerges before you decide to take action because you will be late to the party.

 

Our crisis management team works on your behalf to quickly and readily publish new, high-engaging content in efforts to “flood out” the negative search results. This method is accomplished via press release campaigns, custom website creations, search engine optimization (SEO), and social media management.

 

It is imperative that each employee and stakeholder is well versed in the art of combatting negativity on the internet. In a crisis situation, you have only minutes before the situation begins to snowball.

 

Ensure you have adequate means for media coverage at your disposal and ready to deploy when the time arrives. Risk management is a sensitive subject, however, when implemented properly you limit the number of negative impacts onto your brand (or yourself).

 

Whether you believe you need an in-house crisis manager or not it is never a bad idea. If your budget does not allow for it, take the time and train an existing employee to assist you with your crisis management efforts.

 

Ensuring you have a proactive crisis management plan intact, you will be ready to fight off any and all unwanted content related to your brand. 

 

Your crisis management strategies should include how your company can bounce back from the negativity while still getting your mission or key messages out to your audience.

 

Final Thoughts on Crisis Management Strategies

When all is said and done you must remember to stay in front of the negativity. That starts today. So after you finish reading this article head over to your Google Docs and start devising a brand crisis management strategy.

 

It is not a matter or if you will need one, it is a matter of when and how soon. Still at a loss for what to do or how to get started please fill out the form. We will reach out to you with a detailed crisis management strategies for your brand. 

 

So, what does Google say about you?

Request a Free Consultation





Google Analytics Client ID

How to Find Someone Online

How to Find Someone Online in 2019

Have you ever met someone at a party or networking event but forgot to grab their contact information or business card? If so, you have probably spent countless hours out of your day tracking down individuals with minimal success.

 

In 2019, the internet is home to millions of websites that we can use at our disposal to research personal information and public records referencing essentially anyone we want. Whether you are looking for that gentleman you had a conversation with at the bar or professional athletes. Odds are, you can find out how to contact them on the internet with a few simple tips.

 

 

In this article, we will walk you through some simple steps you can employ today if you are attempting to locate or find someone online.

 

Reunite yourself if your high school friends, locate long lost family members or find information on social media.

 

Most of the databases online come with a small fee however you are able to uncover anyone’s phone number, home address and lots of other personal information about them.

 

If you are struggling to locate someone online or wish to remove content from the first several pages of Google, Bing, and Yahoo please fill out the form below.

 

Request a Free Consultation





 

Top 4 Search Tools for Finding Someone Online

When turning to the internet to locate information pertaining to a particular subject or locating an individual, it is imperative that you utilize these methods below. These tools will not only save you lots of time but they are extremely accurate. Skip all the mistakes we made during our learning process with these easy tips.

 

Social Media

In this digital age, if you are not on Facebook or Instagram you are most likely living under a rock or you are a 55-year-old dad who still uses a Motorola Razor flip phone.

 

Locating individuals on websites such as Facebook has become so simple that it is often shocking at how easy it is to find people online. For example, let’s say you met another person during a night out with your friends, all you have is their first name along with knowing where they’re from, or where they grew up. Social media websites such as Facebook allow users to directly search names and then cross-reference those results when mixed with other criteria such as location or education (if you know where they went to school).

 

Now keep in mind that many millennials are restricting their social media privacy settings so others cannot locate them as easily however we have other tried and true methods when it comes to finding someone online. Even if you cannot find them on social media.

 

How to Find Someone Online

 

 

Background Check Websites

We will cover background check websites in greater detail in one of the following sections however it is important to touch upon the importance of these databases.

 

With about $10 and a stable internet connection, anyone is able to uncover personal and private information about anyone who was born in the United States.

 

There are over 45 background check websites online. Often known as people search and data aggregate websites on the internet.

 

* To learn more about how you can remove your own information from these background check websites, please fill out the form below. We will reach out to you as soon as possible.

 

Request a Free Consultation





 

Search Results (Google, Bing, and Yahoo)

90% of online users say they visit Google in search for answers to all of their questions. This is why it is crucial that you ensure your search results are not only positive but rid of personal information.

 

But what is the best way to locate someone instantly when scouring Google, Bing, and Yahoo for their information?

 

The best way to narrow down a search engine results page is by placing the main keywords (their name) without quotation marks. This helps Google narrow down the results and only show you websites where that individual’s first, middle, and last names are present. Typically reducing the pages available for search from several hundred to a dozen pages or less.

 

For example, if you are looking for an individual names John Smith that you met at a networking event in Tampa, Florida this is how you could locate John’s information:

 

Head over to Google and within the search field or search box you would type in the following:

  • “John Smith Tampa”
  • “John Smith” Tampa
  • “John Smith Tampa Florida”

 

These will narrow down all of the prompted results to show only individuals names John Smith associated with Tampa, Florida.

 

Without adding in the quotation marks you will be left filling through hundreds of useless pages before you find any information at all (if you even get that far).

 

Remove Search Results

 

Mugshot Publication Websites

Now there are is a plethora of reason why someone would need to find another individual online. Whether it be for employment, datings or simply making a new business connection. People are some sort of information that desires to find.

 

Mugshot websites are one of the leading searches online in 2018-2019. After the emergence of several mugshot publication websites dating back to 2015 employers no longer have to wait for background checks to finalize before they can determine whether an individual is or isn’t a fit for their company.

 

Our removal team has the ability to remove mugshots and criminal records from over 500+ websites so if you are seeing your criminal history or someone you know please contact us as soon as possible to see what options are available to you.

 

Utilizing People Search Websites

As we touched upon briefly before, people search websites are a “gold mine” when it comes to finding someone online.

 

A simple web search on websites such as TruthFinder, MyLife, WhitePages, InstantCheckmate and many more disclose information such as the following for anyone to see:

  • Name & Birthday
  • Email Addresses
  • Phone Numbers
  • Physical Home Address
  • Relatives (family members and friends)
  • Social Media Links
  • Criminal History
  • …and much more.

 

Our 2-week removal solution will ensure all of your personal and private information is deleted from the internet once and for all. Backed with our a  100% guarantee, you will essentially be “off the grid” and nobody will have access to your personal information listed above.

 

 

Final Thoughts on How to Find Someone Online

When it comes to finding someone online you may soon realize that your personal information is more available than you may have expected.

 

With the growth of people search websites, we are beginning to see a rise in cybersecurity threats such as identity theft as well as fraud.

 

Be proactive and act now before your information is stolen on the dark web. Most individuals have no idea that their personal information is being viewed or tampered with until it is too late.

 

To learn more please complete the form below and we will reach out to you right away with a solution specifically catered to you.

 

Request a Free Consultation





Reputation Score Explained in 2019

What is Your Reputation Score?

Your clients are continually talking — yet would you say you are tuning in?

 

Decent notoriety focuses on a sound brand, which implies you are dependable and give outstanding client experience. Negative reputation? Development stagnation and income misfortune are unavoidable side-effects of working in the business. However, it is about how you overcome adversity that sets you up for success instead of failure.

 

Do you know your reputation score? You can’t respond to this inquiry precisely without access to refined client information, in light of the fact that your reputation score has little to do with your (one-sided) view of your image. Your clients are the ones who drive your score, with their online reviews, feedback, and communication. With a couple of words, they can either support it or tear it down.

 

You have critical command over your reputation online — as long as you are checking your Reputation Score and utilizing the information to improve your clients’ encounters.

 

 

Determining Your Reputation Score Yourself

Your Reputation Score reveals to you whether your online nearness is aiding or harming your mission. It fills you in as to whether you would:

  • Pass an on the web/internet based life individual verification
  • Come up short an on the web-based life individual verification
  • Exceed expectations in an on the web/internet based life individual verification
  • Our Reputation Score is the main innovation that precisely scours the whole web to coordinate your pictures, internet-based life, Google results, and more against a known database of warnings and strengthening factors that businesses use to screen you. Your Reputation Score resembles a FICO assessment for your computerized impression.

 

Like a FICO assessment, your Reputation Score can run from “Poor” to “Astounding”. Your genuine score best out at a limit of 800. Individuals with higher scores are factually bound to win profession openings than individuals who have lower scores.

 

Ways to Improve Your Reputation Score?

Furthermore, what can you do for free and at home to work on improving your online reputation score? How can you start to make a positive impact on your name when others are searching for you.

 

Aside from things such as your credit score, your reputation score can sometimes easily be skewed or spiral out of control. But the good news is there are many things you can do to restore your reputation is its former glory.

 

Just like businesses have online reviews, individuals can utilize networks such as social media to voice their side of the story in order to give their readers some background knowledge about them before jumping to any rash conclusions.

 

Reputation Score
Reputation Score

 

Most individuals assume that it is impossible to keep constant control of their online search results when in reality (if you are not a celebrity) minimal efforts can alter what shows on Google, Bing, or Yahoo.

 

Here are the top 4 tips we recommend so you can start to create a positive image for yourself online and improve your overall reputation score.

 

1. Improving Your Google Search Results

Start by researching yourself. Act as if you know nothing about who you are.

 

What type of impression do your search results give? Are they positive? Is there anything at all?

 

After doing some thorough research you can either compile a list of the websites that mention your name or you can simply start to create new content yourself!

 

By using content creation sites such as Canva.com you can easily design beautiful artwork that you can share on social media! Sites such as Facebook, Twitter, YouTube, and Instagram tend to high favorably on Google so don’t be shy. Share, share and share as much quality content as you can.

 

However, make sure your name is included somewhere on the post in order for Google to match it accordingly.

 

2. Online Reputation Management Campaigns

You can hire online reputation management or content creation agency such as GuaranteedRemoval.com.

Our specialists can handle anything from removing negative or unwanted content from Google, Bing, or  Yahoo. To creating personalized exact-match domain websites to showcase your talents, guaranteed to rank highly on each search engine.

 

The point of online reputation management campaigns is of course to improve your existing reputation score. So if you are interested in learning more about how we can help you, please fill out the form below and we will reach out to you as soon as we can.

 

Request a Free Consultation





 

3. Create a Personal Brand

Are you looking for a new job, new home or possibly giving online dating a shot? If so, creating a personal brand for yourself is absolutely imperative.

 

Not only will you stand out and increase the number of positive search results about yourself but you are also showing future employers or business connections that you take pride in yourself and your work. You go the extra mile to showcase it.

 

Watch this short video below to get a better understand of how you can begin to develop a personal brand that works best for you.

 

 

4. Dive into Social Media

We live in a digital era where individuals spend an average of 10 hours per week on their smartphones or laptops/computers. Facebook alone has an active user base that well exceeds one billion people.

 

In the past people who chose whether or not it was “worth it” to create social media accounts however now (unless you want to live off the grid), it is important that you not only create these various platforms but post on the monthly, weekly or even daily.

 

By putting out more and more positive (self-published) content about yourself you are slowly but surely working to improve your overall reputation score online.

 

Here are the Top 10 social media websites you should create a profile on as soon as possible:

  1. Facebook
  2. WhatsApp
  3. YouTube
  4. FB Messenger
  5. Instagram
  6. QQ
  7. Tumblr
  8. Twitter
  9. Quora
  10. TikTok

 

How We Can Help Better Your Reputation Score

Begin by focusing on any slanderous substance in reference to your name and amend the circumstances in an auspicious way. On the off chance that you didn’t post a photograph of yourself and might want it removed, our team of removal specialists has the capacity to remove the data effortlessly.

 

Call us today at 833-873-0360 to talk with a proficient SEO specialist. We offer campaigns for anybody, regardless of the spending we will do everything possible to guarantee your reputation score is positive.

 

All in all, GuaranteedRemoval emerges from the pack on account of our restrictive monitor programming. No hazard and high reward seem like a formula for success. We anticipate talking with you soon.

 

Request a Free Consultation





How to Remove Articles From The Internet

In this post, we’ll show you the proper way on how to remove articles from the internet. In addition to any negative articles or unwanted personal pieces of info that may ruin your name on Google, Bing, and Yahoo. We’ll conjointly reveal a way to knock down negative search results on Google if you are struggling to combat these posts yourself.

 

Here at GuaranteedRemoval.com, we receive countless phone calls in regards to assisting both individuals and businesses with removing unwanted or unwarranted information online. Learn the best practices to effectively remove articles from Google, Bing, and Yahoo in as little as a few weeks. Take pride in how you are viewed online, your reputation is everything.

 

As we all know seeing negative reviews online can hinder your success tremendously. Statistics show that with a single negative article online, businesses risk losing in upwards of 22% in revenue. Furthermore, if a company suffers from two negative articles on the first page of Google, the potential loss in business doubles to nearly 44%.

 

The reason many businesses fail is due to a lack of brand awareness. Try ‘Googling’ your business as if you were a consumer. How do the search results appear? Be honest with yourself.

 

If you are not in complete control of the first few pages on Google, Bing, and Yahoo for the main service offerings you provide, you need to make a change. Online reputation management maybe your missing puzzle piece to find new customers and increase your revenue tenfold.

 

Throughout this article, we are going to be teaching the average person or business owner how to alter their search results if they are seeing something they do not like. Although this is no easy task, our experts here at GuaranteedRemoval.com are happy to assist you throughout the entire process. We can even do the heavy lifting for you so you can stay focused on what matters, your business. Branding mistakes happen every day, how you deal if the negativity will either make or break your business.

 

Request a Free Consultation





 

Getting a Newspaper Article Removed, Is It Possible?

 

When you look at the internet, it is home to various types of information, both positive and negative. But what do you do when something negative appears online referencing your name or business? Where do you start? Most companies in 2018 have admitted they do not have a brand crisis management strategy ready to deploy if they were to be negatively impacted by a bad press on Google, Bing, and Yahoo.

 

In the past, society used outlets like the newspaper to hear about recent current events happening around the world. So if something negative appeared you would simply wait until another company or individual messed up and “outshines” your negative article.

 

There are a few important factors to keep in mind when learning how to remove articles from Google. Before we get started with the rest of this article on how to remove personal information from Google. Let’s break down the top 3 characteristics or key points you should remember throughout this process:

  1. If you do not own the information, Google will not remove it because you simply “do not like it online”.
  2. If the website in question has legally obtained the information and has the right to publish it, there is no legal stance on removing the information. No matter how bad it is.
  3. This will takes a few months to complete yourself so remaining consistent and do not give up when you do not see quick results.

 

Delete Information You Control Online First! Get Off Google FAST!

 

After you Googled yourself or company, start by making a list of each article you find negative. Create a spreadsheet with the words you searched on Google to find the article and the link (or URL) to the article itself. Improve upon your existing Google reputation management by deleting anything you control that could harm your business in the long run.

 

This way you can refer back to it at any time without researching it on Google, Bing, or Yahoo. It is important to create this list because every time you click on a result within Google you are essentially telling Google that you “like” this article. This may potentially move that negative article up in the search results.

 

Keep your personal information private with GuaranteedRemoval.com

 

DO NOT CLICK ON THE NEGATIVE LINKS ON GOOGLE.

 

When working to remove articles on the internet there are two types of information. Controllable and uncontrollable content. What does this mean?

 

Controllable content is information you published yourself. This can vary from blog articles, press releases, social media posts, and photos. If you are seeing negative information that you know you or your company published, find the source and delete it directly.

 

Controllable information is the easiest type of content to remove from the internet because since you posted the information only you can remove it.

 

 

controllable content online

 

 

Suppress and Delete Articles Out of Your Control.

 

On the other hand, removing articles from the internet that are not under your control can be daunting.

 

When working to remove articles online that are out of your control please remember that Google does NOT own anything. Therefore, making attempts to contact Google in order to remove content will get you nowhere. You must contact the source of the post and request them to alter or remove the information.

 

When attempting to locate the website owner there are a few steps you can take:

  1. Locate a “Contact Form” on the website. This form or a link to this form is generally located on the homepage or in the footer at the bottom of any page mixed with other options such as “Terms & Conditions” or “Privacy Policy”. It is important to remain calm and polite when requesting information to be removed from the desired website. Again, if the website owner has the right to publish the content, removing it would be a courtesy and not a right.
  2. Utilize ‘WHOIS’ tools to locate the website owner’s email or address. The simplest way to locate contact information is by visiting Google and searching this “whois www.website.com” If the website is public, Google should prompt any and all emails. In addition, you can download the Chrome extension called Hunter.io that finds any and all emails within a specific website for you in no time at all.
  3. Contact the hosting company. After searching for the WHOIS information on your desired website. You will also be given the hosting company where this website is parked or managed. Call the hosting company and request the information on the website owner (if private they may not release this information to you).

 

Once you have made contact with the site owner it is at their discretion whether to remove or keep your article public. For the most part, if you have a just reason for removing this article they will comply and just delete it. However, there are many factors that could get you disapproved. This is the quickest way to remove your name from Google.

 

What Type of Articles Can Be Removed

 

Reaching out to website owners is an excellent step forward in removing your unwanted articles online. Here is a shortlist of reasons why your article should be removed. If your negative post falls into one of these categories we would suggest contacting the website owner day after day until you hear a response. The key is to remain persistent and polite at the same time, this will give you the best opportunity at having your article removed from the internet.

 

how to remove articles from the internet

 

CyberBullying & Harassment

If you are seeing an article within Google, Bing, or Yahoo that is clearly harassing yourself or your business that may be immediate grounds for removal. Google has a very strict cyberbullying policy to combat any slanderous or libel articles within their results.

 

Although Google does a great job of monitoring its results, some articles do slip through the cracks. By sending a simple email to [email protected] you are able to bring this to their attention. After your request has been made it may take a few days to hear back. Although you are not removing the article from the website directly, it will be nearly impossible for other individuals or customers to locate unless they are familiar with the website (this is rare).

 

Typically once you remove an article from the first two pages of Google, it has the same effect as removing it from everywhere.

 

Illegal Content

After years of working with online reputation management, our team has seen it all. Posts about minors, drugs, the dark web, and much more. We have come to find out these are the easiest articles to remove.

 

This includes pictures or content infringing anyone else’s legal property right, something portraying statutory offense imaging, rape, organ sale, human trafficking, vulnerable animal product, illegal medication, prescribed drugs to the illegal market, graphic or gratuitous violence, and content created by or on behalf of terrorist organizations.

 

Offensive Content

Content containing profane, obscene, or offensive gestures and language are going to be removed.

 

Hateful Speech

Speech condoning or promoting violence against persons or teams supported faith, disability, race, ethnic origin, gender, age, veteran standing, sexual orientation, or position is prohibited from search engines such as Google, Bing, and Yahoo.

 

Spam

When addressing reviews, factual posts, or different content, it ought to mirror your actual and real expertise at whichever location you visited. Duplicating content from multiple accounts also will not be tolerated and are typically removed from sites like Yelp, TripAdvisor, Glassdoor and many other review platforms.

 

We often see this occur amongst competitors. Companies will openly bash their competition because they presume it will deter consumers from the competition and choose them instead. This tactic rarely works and if caught can ruin your business.

 

 

How To Suppress, Push Down and Remove Articles from the Internet Yourself.

 

While working to remove articles from the internet that you have deemed negative you have many options when attempting to bury it onto the back pages of Google, Bing, or Yahoo. Although removing information online is nearly impossible when you cannot contact a specific website owner there are many routes you can take to suppress or “push down” the negative article yourself.

 

 

positive search results

 

Social Media

 

In this digital era, consumers are using various social media platforms to express themselves in a positive light for the world to see. Platforms such as Twitter, Facebook, and Instagram alone have created hundreds of entrepreneurs and positive reputations through the use of photos, webinars, and short articles. Share who you are with the world.

 

Social media is your safety net for when (or if) a brand crisis should emerge. You can turn to your pre-existing following and explain your side of the story. Being personable online, especially as a company, goes a long way when generating brand awareness and working to create a strong audience.

 

Social media profiles typically rank highly on program results (Google, Bing, and Yahoo). Having your personal or business name on social media is a sure-fire way to win one of the highest spots on Google. Take the time to create profiles on Twitter, Google+, Facebook, YouTube, and LinkedIn at a minimum.

 

Our team at GuaranteedRemoval will conjointly facilitate your founded alternative resources and profiles that add up for your business (i.e., native resources, government sites, university domains, etc.).

 

Publish Content Regularly

As you attempt to suppress and remove articles from the internet you will come to find out that in order to move a specific article you must publish higher quality and highly engaging content that people will actually view and more importantly, enjoy!

 

After creating your various social media accounts it is important that you keep these accounts up-to-date with current topics and discussions along with creative photos or infographics that teach your audience something new. This could be a motivational quote of Twitter every day in the morning, or even weekly Instagram story posts of “behind the scenes” at your company.

 

Your posts should take little to no time to create (5-10 minutes per day). Make sure you are posting 2-3 times a day when you start to keep your followers engaged. Once you start to learn what type of content your audience loves, double down and promote that type of content daily.

 

Marketing yourself online is an art. You will not be able to post once a week and hope for your Google results will change.

 

We have a saying here at GuaranteedRemoval.com, “Consistency and Persistency Move Mountains”, it is important that you stick with your social posts and do not get discouraged when you do not see the desired results within a few days. Again, this process does take longer when attempting it yourself, remain positive and keep in mind your reputation lasts forever so even though your new content has not surfaced yet, it will in the future when your following begins to grow more and grow day after day.

 

 

Create Custom Domains

Register domain names that match your name and business and their variations, exact-match keyword phrases do the best on Google. For example, if you are a local florist named Jane Done you can buy janedoeflowers.comIf you are unable to locate any exact-match domains, get as near to your desired keywords as you’ll be able to (ex. flowersjanedoe.com, etc).

 

Add fresh, distinctive content on an everyday basis. Begin with a few blog articles about what you do and how you started. Begin and maintain an expert blog on your domains. Google loves blog articles, especially well-written and informative articles. Whenever possible, produce and share multimedia system content on your blog (and your social media channels), as Google has been best-known to rank content such as this higher in the results.

 

Search Engine Optimization

Search engine improvement (SEO) improves the visibility of your content. SEO is extremely important if your business operates in a highly saturated industry with lots of competition.

 

It is important that when a potential customer Googles the service you offer that you appear on the first page. This can be impossible for certain keywords, however, for the most part, you can optimize both your on-page and off-page efforts to maximize your potential growth.

 

If you are just creating a custom domain and have little to no information on Google related to you it may take some time before you notice any changes in SERPs (search engine results page).

 

We recommend starting with 30 blogs on your website as a minimum, no less than 1,500 words each. Target lower searched phrases by utilizing tools such as KWFinder or SEMrush to uncover which keywords are right for you.

 

If you are unsure about what you should be targeting, contact us to receive a complete SEO audit on tips you can start to implement today to boost the web presence of your business.

 

Become an Expert

Showcase your trade experience and get rewarded with a high ranking search result by writing for associate authoritative news websites or trade web blogs. These websites typically earn prime placement in search results. If you happen to get your name on their website with an excellent article, you’ll probably be able to take over a desired spot within the results and further build your online name.

 

Show you are an expert in your field by writing high-quality press releases. Have your PR team write interesting things that are happening for your business or alternative high-profile ventures that you can showcase on publishing sites such as The Boston Globe, Digital Journal, PRweb, Cision and much more.

 

Be Yourself

Ideally, you want to use your real, full name on all of the websites you’re utilizing – as well as blogs and social profiles.

 

Your company is a representation of you, so make sure only to showcase yourself positively and never post out of anger or spitefulness as the repercussions (as you may already know) can take months to reverse.

 

Social Sharing

One easy thing Google checks for when ranking particular articles is the amount of connection it has amongst other websites or social media platforms. For example, if you write an article and have 100+ friends and family share and comment about it on Facebook, Google will see that your article is interesting which in turn increases the authoritativeness and boosts your article upwards in rankings.

 

Avoid dangerous link schemes or black hat techniques, ensure you’re operating with an honorable name management company such as GuaranteedRemoval.com.

 

Do not pay for share socials, views, likes, etc. Not only does this destroy your audience insights within each platform but having robots like your content is essentially pointless if they are not going to purchase from you.

 

The only benefit of paying for likes and followers is to build “social proof”. What is social proof? Social proof is when consumers are more likely to interact with your brand if they see your posts already received hundreds or thousands of likes and comments. This is a great way of building brand trust, a great characteristic to have if you are a local SMB (small and medium-sized business).

 

Request a Free Consultation





 

Routine Monitoring

Maintaining and monitoring yourself online can assist with dealing with future issues you may face. By checking on your search results and reviews daily or weekly you are alerted almost immediately about any negative articles or bad reviews. Remove complaints from google search results quickly with the use of monitoring software such as Google Alerts. Online review management is essential in any business, without positive reviews prospective clients may be less likely to do business with you.

 

We suggest setting up Google Alerts for your full name along with the name of your company. By doing this you will be sent automated emails from Google’s team when a new publication online references your name. If you deem the article negative you can follow the steps above and contact the website owner quickly after publication to minimize the damage it has onto your business.

 

Routine Monitoring

 

In Conclusion

When working to remove articles from the internet there are many things you should be aware of. Do you own it? Who owns it? How can you contact the owner? Does it breach any privacy laws on Google, Bing, or Yahoo? What can you do when a website owner does not respond to your requests?

 

If you are struggling to remove articles from the internet and do not know where else to turn. Please contact us, our team will perform a FREE ANALYSIS to uncover any and all unwarranted posts online. All solutions are 100% guaranteed. If you have any further questions please email [email protected] for assistance.

 

Request a Free Consultation





How to Talk About Your Criminal Record

Explaining Your Criminal Record to employersThe job search alone is difficult enough, but the job search with a criminal record can be almost impossible. This is why it is important to understand the fine line between being honest and saying way too much.

 

Your interview will be mainly about your past, so trying to avoid the subject altogether will do more harm than good.

 

Therefore, whenever the moment comes about, there are a few tips you can use to explain your criminal record and still have a chance of getting the job.

 

Background Checks and Employment

In a 2009 study, approximately one-third of Americans have been arrested by their 23rd birthday, with a large majority of those arrests being nonviolent. While these nonviolent crimes are no threat to society, it still may show employers liability, which they will do anything to avoid. This eventually leads to difficulty in obtaining jobs and leads to re-incarceration later in life. This why finding a job that you can stick with shows other employers that you have learned from the past and moved on. Here are a few laws that pertain to the criminal history and background checks:

 

Request a Free Consultation





 

Civil Rights Acts of 1964  

While this law deals mainly with discrimination, it also pertains to individuals with a criminal history as well. The act establishes that employers can use background checks in hiring decisions whenever the information is related to the job. This is to combat any employers that use someone’s criminal history to completely disqualify them from the job.

 

 

Equal Employment Opportunity Commission (EEOC)

The EEOC states that criminal records can be incomplete. There are also many mistakes within criminal records, such as inaccuracies and other jurisdictions that overlap. This allows individuals with a criminal history to have equal opportunities when it comes to being hired.

 

Knowing this information can be extremely beneficial when interviewing for a job, but before you even get your foot in the door, you have to answer the dreaded criminal history question.

 

Explaining Your Criminal Record

 

Handling the Job Application Criminal History Question

Filling out the criminal history section of the job application is a must because if left out and your employer finds out, it can mean the automatic dismissal of your application. This also can depend on when your conviction or arrest took place, which is why it is important to know the dates that are important before filling out an application.

 

Request a Free Consultation





 

Now, although they’re more than likely will be a criminal history question, read the question thoroughly; the question could pertain only to arrest, convictions, felonies, or even misdemeanors. Then figure out if it is just a yes or no question. If it is, you do not have to share the story on your application. If it is not, be honest, but you do not have to share details. Anything considered dishonest to your employer can easily be located online and will lead to dismissal of your application.

 

Write an Effective Letter About Your Criminal History

There are a few tips you can use to write an effective explanation letter about your criminal history:

 

Do Not Make Excuses

Blaming the arrest on anyone else but yourself just shows the employer that you have a tendency to not take accountability. Even if the arrest was not completely your fault, take the blame for your portion. This is a much more professional and righteous path to take.

 

Keeping It Brief

You do not have to go into full detail about everything that happened in the situation. Just give a brief summary of what happened and how it pertains to you. Going into detail about the situation may present the misconception that you are glorifying what happened and are somewhat proud of it.

 

Stress That You Have Changed

The past is the past, and stressing how you are not the same person can really show the employer that you have changed or want to change. Stress that you have learned from the experience and are looking forward to a positive future.

Along with writing a letter about your criminal history, using online reputation management can aid in getting rid of any personal information about you online.

 

Using Online Reputation Management (ORM)

A criminal record usually means a mugshot, which is plastered all over the search results for your name. Online reputation management (ORM) can help with removing a mugshot from the busted newspaper (and many other sites) and allow you to present your best foot forward with employers. For more information on online reputation management needs, contact us!

Request a Free Consultation





The Dark Side of Online Reputation Management

Online reputation management (ORM) is a great tool to manage your online image, but there are negative attributes about ORM that users need to be aware of. Surprisingly enough, some service providers utilize borderline illegal business methods commonly used by the dark side of online reputation management. One of these methods includes being a “mugshot extortionist”.

 

Request a Free Consultation





 

Mugshot Extortionist

Businesses can be affected by mugshots of executives or high-ranking individuals. This is a common reason that business owners contact online reputation management firms and ask for help in the removal of a past mugshot. For proper online reputation management firms (like EraseMugshots), they would utilize SEO and attempt to push down the results of the mugshot.
For illegitimate firms, they ask for a small fee and can “take the photo down”. After the fee is paid and the picture is taken down, it is then re-uploaded on another site, asking for another fee as well, which is then repeated. Henceforth, this process is financially draining and completely non-beneficial. We guarantee all of our work 100%. Meaning if this occurs and we cannot remove it, you receive a full refund.

 

Tips for Managing Your Online Reputation

Avoiding “mugshot extortionist” and other illegitimate online reputation scams can be done by using tips to manage your own online reputation. Whether you are a business that is trying to grow or dealing with a dark online past, the following tips can be helpful:

 

Not Responding to Negative Reviews 

Responding to negative reviews actually can be more harmful than helpful. Stop researching your negative reviews, the more you do the higher Google will show them. Building trust is important is business and especially with your customers.

 

Utilize Other Ways to Respond to Consumers

Handling negative reviews can be as simple as replying to them. Make sure you are replying in a polite manner on a site you control. This could be through social media platforms such as Facebook, Twitter, or any other various company sites. Gaining customer feedback is essential to your growth. The more feedback, the better site ranking.

 

tips with wooden blocks

 

Properly Dealing with Mugshot Sites

Upload photos on social media platforms like Facebook or Instagram. This can permit the photos that you upload to become some of the top results for pictures of you on Google.

 

Use Credible Sources

Furthermore, your presence online is growing every day. Finding the most credible sources to help with these issues is the best way to ensure a positive online image.

Along with contacting credible sources, not all online reputation management firms use extortion scams such as “mugshot extortion”. There are plenty of online reputation management firms and strategies that you can use that are extremely beneficial. In conclusion, make sure you know who is the real deal.

 

Request a Free Consultation





Online Review Management

Online Reputation Management Done Right.

Before consumers will want to do business with you, they are going to look at what others have to say first. Online reviews have become one of the most trusted sources for consumers in finding the best companies to do business with.

That is was it is imperative that you have a strategy in place for online review management. This is extremely advantageous to businesses that have superb ratings but are harmful to those that may have had a challenging couple of months.

This is why managing your online presence is a must for businesses that are wanting to expand their consumer base. Successfully managing your reviews allows you to present a positive image online, which will ultimately bring more consumers your way. To do this, there are various places to look and options available that can effectively manage your online feedback.

 

Request a Free Consultation





Finding Online Reviews

Reviews can vary from each site on the web, they will directly affect the amount of business you receive. Therefore, finding out where consumers are writing about you is a vital component in online review management. Read more about what reputation management tips you can implement today to better your online reputation! Make sure you know your options when working to remove online reviews yourself.

 

  • Blogs (or Vlogs) – Whether it be through writing or on video, a critic of services within an industry can make or break for certain companies. Entire websites dedicated to blogging, which allows for many users to review your business through lengthy blogs and comment sections. This also pertains to well-known, trusted “vloggers” who rate products or services through videos on YouTube. Easily find out what consumers are saying about your business through online vlogs and the comment section underneath the video. Online review management gives you the chance to explain your side when confronted by “haters”.

 

animated blog

 

 

 

  • Review Sites – Obviously, looking at review sites will be the easiest and most direct way into online review management. These can be various sites such as Yelp, Angie’s List, Yellowpages, and others. These sites are designed for consumers to give in-depth reviews about services or products. As you may be pleased with the number of positive feedback you receive, you may also find out that these sites are not very open to taking down your negative posts.

 

review animation

 

 

 

  • Social Media – Facebook, Twitter, Instagram, or even Google+ are platforms that enable users to review companies. Although many users do not write out fully-detailed reports like on Yelp or Angie’s List, they are still capable of praising your business – or enacting a full-on smear campaign. Social media sites also enable users to interact with each other, which allows them to collectively commend or criticize you.  Online review management can gain massive amounts of followers.

 

animated social media

 

 

Online Review Management – Ways to Deal with Them

No matter how successful your business is, negative reviews are going to happen at some point. Developing a strategy or utilizing various methods to manage or fix your online reputation can prepare you for negative reviews. Furthermore, here are a few ways you can manage your online reputation and reviews:

 

  • MonitoringReading feedback on a daily or weekly basis permits you to view up-to-date comments about your businesses. This establishes a more proactive approach and enables you to manage negative reviews sooner.
  • Promotion – This can be done either by persuading consumers to read your feedback or directly asking them to write one. This is especially beneficial to businesses that have older negative reviews that they are looking to push toward the bottom.

 

reviews animated rocket coming out of laptop

 

 

  • Use Negative Reviews in Your Favor – When consumers are reading negative feedback and the business is nowhere in sight to correct the situation, it may display an uncaring appearance. Therefore, quickly responding to negative reviews (if there are not many) will show customers that you are prepared to fix the situation and are open to criticism. (Read more)

 

 

Your Online Review Management

Escaping negative reviews is impossible, but keeping a close eye on them is not. Utilizing this reputation guide will aid you and your business in combating negatives. It will also enable you to maintain a positive online reputation. Maintaining your positive image online will strengthen and expand your consumer base. Ultimately allowing your business to continue growing upward. Online review management control of how people perceive you’re and gain their first impresses. Don’t wait, call today for a FREE ANALYSIS on your online review management plan today! Lastly, if you are currently struggling with negative search results please read our blog about how to remove articles from the internet!

 

Request a Free Consultation





Top Online Reputation Management Mistakes Businesses Need to Avoid

Online reputation mistakes happen to every business, but do you know how to combat the negativity? In this day and age, technology makes the world goes round. Online reputation management (ORM) is essential for any business.

Online reputation mistakes happen but let’s learn to deal with them.  The top buyer behavior influences today are references and consumer reviews. If you or your company has a negative presence online you may be in trouble.

The internet is a double-edged sword, make sure you know your options. Having a positive reputation online is like having a “trump card”, you can say more because people believe you and know you can deliver. More importantly, make sure you are in control of how your company is viewed online. Whether users are on a Google search or on the Better Business Bureau. Even I rely on reviews for companies that I have never worked with or purchased from before. Here are the top 8 online reputation mistakes in our opinion based on decades of professional experience.

 

Request a Free Consultation





 

Lack of Consistency

Make sure you are active with producing new content for your customer base to see. Create a schedule and follow it strictly. One key mistake many companies make is that they try and do everything all at once. Find what works for you and stick with it. By creating your own brand image or “brand voice” people can read an article or see a post as they will subconsciously say “Oh, this must be Guaranteed Removal”.

One easy tip to improve your consistency efforts would be through social media platforms (Facebook, Instagram, Twitter, Pinterest, many more.) and upload original content daily. Notice how we said original, this is important. People are tired of seeing reposted content over and over as they are less likely to click on your page or site because of that. Take the time (5-10 minutes) and create something only you have! Post at high-traffic hours or when users are online the most to better optimize your publications. This shows the clients you are interested in more than selling and you care about how they see your site.

When writing blogs and press releases stay in a relatively similar mindset and establish a “voice” for your company. A brand voice is a way you portray yourself in a way that makes you stand out from your competitors (in a positive fashion).

 

Not Setting Goals

Goals or objectives can give you a sense of direction, a map for where you are trying to get and how you are going to get there. Creating 30-60-90 day plans for our efforts is always a great start. Multitasking is an excellent quality to have, but if implemented poorly you could be being more unproductive than you think.

Stephen Covey, the author of “7 Habits of Highly Effective People” wrote about this in the first habit, “inside-out”. The best example of this would be navigating a big city like Chicago. and trying to get to your destination without a map. Now imagine if you are given a map of New York City while you are in Chicago. You can travel as fast as possible, only the get to the wrong place faster. Make sure all the tools you use are to your benefit. Guaranteed Removal will provide you with all the ammunition you need to gain success.

 

 

Aggressive Rebuttals

What draws the line between personal, and professional? Since the internet houses millions of websites that are easily accessible for any and all users, it is important to understand that not everybody is going to love your product/service. How you respond is what makes the difference. The best approach is to never get personal, point out the facts and admit fault as taking responsibility goes a long way. The saying “the customer is always right” is never a bad motto, a bad phone call could result in a negative review you are stuck with forever! Reply to the simple “thank you” reviews as these acts of kindness will play a role in the future when your potential clients are looking you up. It is okay if everybody does not love your service, there are plenty of fish in the sea.

 

people holding up speech signs

 

 

Inactive in Community

Networking and customer relations is a huge part of business nowadays. It is especially beneficial when it comes to managing your online reputation. Being active in the community not only shows the people you care but it also shows your employees you are here to provide an honest and valued service that you truly care about.

 

Quick fixes for online reputation mistakes:

  • Charitable Donations
  • Volunteering
  • Hiring local college interns
  • Social Media

 

Request a Free Consultation





 

Online Reputation Mistakes Will Not Fix Itself

Thinking reputation management is not important is a terrible assumption most business owners make. They assume everything will just “fall into place”, it won’t. In fact, ignoring the issue could make things worse if you are doing nothing to combat the negativity. Your business may have stellar reviews today but one negative review could turn that around in a heartbeat so make sure you are constantly reminding your users and customers to give feedback. Incentives work, offer a free gift or a discount if a review is provided. This gives your customers a sense of belonging.

The more effort your users see you are putting in, the more likely they are to purchase your product/service. Having a personable contact at a company is another heavy influence or consumer buying. It is all about making sure they know it is money well spent. According to various studies about 50% of users online will take the time to check reviews and articles about your company before they buy anything. Never get too relaxed, the effects of negative information online is harmful to your success rate.

 

 

Blackhat SEO 

This is a common mistake some make without even realizing it. Blackhat SEO refers to the use of aggressive search engine optimization tactics that forces search engines to believe one thing when your website shows something completely different. A common occurrence would be placing keywords at the end of your sentences and turning the text to white, this is a huge red flag. The readers will not see the text but Google will recognize it from the HTML code and rank your site higher.

Search engines like Google, Bing, and AOL have stepped up their preventive measures to ensure these practices stop. Your search visibility will be dramatically lower and in some circumstances, Google will noindex your entire site! There are many effective ways to promote your business, SEO takes time and unfortunately, there are no quick-fixes when working on the internet.

 

 

Over Promising and Under Delivering

Working as a startup or in sales, many employees say or do things that they may not be able to deliver in order to close the deal. Having the mentality of making the sale over results is the worst decision you can make.

So, be upfront and honest with your clients. It may take a few more calls with that prospect that could save you a lot of headaches down the road when things go pear-shaped. It is better to give a general overview with an elongated time frame and finish early than to ever miss a due date. This is how negative articles and reviews start to appear online.

A company’s success is embedded in their morals and beliefs. Make your word your bond with your customers so they can rely on you to get the job done.

 

Doing it Alone

Don’t. It is wise to have a team of professionals to review your plan, vision, and website. From there we can implement various campaigns in order to restore your reputation or the image of your company online. In many cases there are minor adjustments one can do to prevent your online reputation from crumbling. Call us now for your options, what do you have to lose? Online reputation mistakes have long-lasting effects on your reputation, make sure you’re protected.

 

Request a Free Consultation





How Are You Viewed Online?

Viewed Online | Most of us spend a lot of time online looking at other people’s social media accounts. Recent research has shown just how much of an impact this has on people. For instance, it stands to reason that those who post a lot of negative things online as negative people.

 

Request a Free Consultation





 

Yet, those who post a lot of positive things can come across negatively as well. Those who talk quite openly online about how happy they are with their relationship tend to be happier in themselves but liked less by others. What you share online is also very important. People who talk about themselves and their achievements can often come across as bragging.

One thing that few people consider, however, are the responses they receive online and how that clouds other people’s judgment. Psychologically speaking, we find second-hand information about an individual more reliable because individuals will usually talk about themselves in a more positive, but perhaps not entirely honest, manner. You can not believe everything viewed Online

 

 

Viewed Online

 

The Impact of Positive Posts on Facebook

A recent piece of research has been completed that looked at the impact of positive posts on Facebook in particular. Four positive status updates were created on four different profiles and they belonged to four categories, as shown below, and their responses were very interesting:

Personal self-authored, meaning that the profile owner wrote the post and talked about himself or herself in a positive light. Readers saw this individual as more competent and physically attractive. They also saw these individuals as very confident.
General self-authored, meaning that the profile owner wrote the post and talked about an activity or opinion, rather than his or her own achievements. Readers saw this as even more competitive as well as being more appealing as a friend.
Personal friend-authored, which means someone else wrote about the profile owner in a positive light. Readers saw these individuals as more appealing as a friend. They also saw the profile owner as more popular and modest, but not as confident.
General friend-authored, meaning someone else wrote the post and didn’t talk about the profile owner. Readers saw these individuals as modest.

What Does This Mean?

It essentially means that someone who shares a lot of information about themselves may be bragging. Someone who is talked about by others in a positive light is someone who is more likable and popular.

That said, this study looked specifically at the impact of social media. If you look yourself up online, plenty of other things may appear as well. Past and current work history listed, as well as criminal convictions. There has been a surge of the latter in recent history because criminal records are now being digitized and there are third-party organizations that have made these publicly available.

You may also have been featured in a newspaper or other sources of media, and those documents are publicly available. All of that has an impact on how people see you when they look you up online.

 

Finding a Balance

Everything seems to be about finding a balance. If you appear in many different professional publications, you may come across as an expert in a certain field, but this could be intimidating to those with lower standards of education. Similarly, if you have featured in an opinion piece, you could attract those who share your opinion and alienate those who don’t. A criminal record, viewed online unsurprisingly, is never a positive thing and will not portray you in a good light.

Social media (read more) is complex because it is very different to look at yourself through the eyes of someone else. It is important to consider, therefore, what you post and in what tone you post it. Perhaps there is something about sticking to cat videos when it comes to sharing information on social media, although it is likely that there are some people who would find you incredibly boring for doing so. Learn how to remove negative articles on the internet with the help of our experts.

Request a Free Consultation





How Are Employers Viewing Background Checks?

Employers are viewing your background. You may be wondering whether your prospective employers are looking into your background. The simple answer to that is: “yes, they are”. They do this for a variety of different reasons. You may need government security clearance or have significant financial responsibilities. In addition, you may be working with vulnerable people and employers want to know if they can trust you.

Either way, more and more, background checks are becoming a standard procedure during the hiring process and it is vital that you are aware of this. A recent survey by Endora reveals the extent to which background checks are conducted – and why, sometimes, they aren’t.

While more than 98% of businesses conduct pre-hire background checks on potential new employees, less than one-quarter of businesses proactively screen current employees – exposing CEOs and Boards to significant safety, security and compliance risks.

 

Request a Free Consultation





 

What Does Reputation Management Offer

Is it Legal for Employers to View My Background?

Thus, if you are curious whether there are employers viewing your background, there is nothing wrong with prospective employers conducting a full background check. You will usually have to give permission, which means you will be aware of these checks. Furthermore, the federal Fair Credit Reporting Act (FCRA) is there to protect your rights as well.

The federal Fair Credit Reporting Act (FCRA) promotes the accuracy, fairness, and privacy of the information of consumer reporting agencies. There are many types of consumer reporting agencies, including credit bureaus and specialty agencies, i.e., about check writing histories, medical records, and rental history records.

Employers viewing your background take into consideration the FCRA regulations, which also stipulates how old the information contained on these reports can be. This means that you should know yourself exactly what a prospective employer will find out about you. Should any of that information be less than positive, you may consider disclosing this before the search is complete.

That said, prospective employers also perform other types of background checks. One of these is to ask you for past references. These will usually be employment references, unless you are fresh out of school or college, in which case they can be academic or even personal references. These references are designed to get to know you as a person and worker.

 

What About Internal Privacy Policies?

Keep in mind that, even if an employer asks for the background information listed above, and it is legal, the former employer does not have to answer. Many companies limit what they will disclose about former employees. Sometimes this is for fear of lawsuits for defamation. Other organizations may not release information due to internal privacy policies.

The other thing that many employers will do is screen your social media profiles. This, they believe, will give them an even greater insight into who you are in your personal life.

 

Employers Viewing Your Background, What’s Next?

Be aware of the fact that employers will look you up before they hire you. Clean up your social media profiles, get copies of your credit report, arrest records, and “Google” your name for more information, etc. Therefore, to make it difficult for employers to view your background online remove any negative items you find about you.

  1. Remove them yourself. Ask the website owner (s) to delete the damaging information about you.
  2. Contact a removal team who works with a legal team to remove your negative data

Either of the above two methods will eliminate any doubt about what others will find when searching your name in Google. In fact, you should ask for a copy of your personal Lexis/Nexis Accurint Person Report, which is a free report. This report prepares you for what a prospective employer will see about you. If you don’t like what you see, then contact a reputation management firm, like Guaranteed Removal, to help you improve it.

Employers are viewing your background, unfortunately, if you have questions about how to clear your background quickly and safely, contact our professionals.

 

Request a Free Consultation





How Long Does It Take To Remove Arrest Records?

Remove arrest records online is the best way to improve your reputation. Authorities allow arrest records to be public so now you want to know: “how long does it take to remove arrest records?”

In the past, nobody would look for arrest records. The process was time-consuming. They would need to visit the police department, make an appointment, and then spend hours waiting for something to come up. Now, that everything is digital, people can find arrest records just by searching your name on Google.

The problem with an arrest record is that it does not paint the full picture of the person. It provides personal details about you, including the reason for your arrest, but it does not list the outcome. Perhaps the court forgave you, or it was a case of mistaken identity, or you were found guilty but you have already paid your debt to society.

Either way, when people see an arrest record, they will instantly have a negative opinion about you, regardless of the outcome of the case. Therefore, you may consider removing an arrest record from the internet. In this article, we will answer the question: how long does it take to remove arrest records?

 

Request a Free Consultation





 

How long do mugshot removals take

Expungements and Sealing

You have two options available to have an arrest record removed: you can have the record expunged or sealed. The two are different:

The key difference between expunging a person’s criminal record and sealing it is that a sealed record still “exists” in both a legal and physical sense, while expungement results in the deletion of any record that an arrest or criminal charge ever occurred.

It is typically standard to seal records of juveniles once they turn 18, along with other criminal cases involving a juvenile, but those records are still accessible with a court order.

You may also face a challenge in understanding your state laws. Hence, it is important, and easier, to work with a professional reputation management firm. This way you spend less time contacting multiple offices and reduce the amount of “middle-men”  to remove your arrest records.

Therefore, whether that is through expungement, sealing, or through other methods that make it harder for others to find the information, the question remains…. how long do mugshot removals take?

How Long Do Mugshot Removals Take?

The simple answer to the above question is “it depends”. Why? Each state has its own rules. So, where you reside in one varying factor. Take, for instance, the state of Florida. The average time to complete a Florida record sealing or expungement is 5-7 months. Again, the length of time depends on various factors.

While, the state of New York, on the other hand, automatically seals certain details after a set period. On the other hand, in New York, they will never allow records to be expunged.

You can seal any case against you where there was no conviction under New York CPL 160.50. These cases have been sealed automatically since 1991, so unless you have a very old conviction, you don’t need to take any action.

 

Does Conviction Type Matter?

Then, there is the fact that the type of conviction matters. Again, New York is different. If you have had a DUI or DWI conviction, which many people want to have removed from their records, the time this takes again varies by state.

It is important to consult with a local DUI or DWI attorney to find out if you are eligible to have your record expunged. Generally, the shortest period of time you will have to wait is one year.

There is no clear answer as to how long it takes to have arrest records removed. When you call a reputation management company they will give you an estimate of how long it takes to remove arrest records online.

If you have further questions on how to remove an arrest record, contact us today and our removal experts will discuss your options.

 

Request a Free Consultation





What to Do After Your Found Your Mugshot on Google

Just found your mugshot online? You likely came across websites with several other mugshots. The website owner might allow you to remove it for a fee. Interestingly, you have the opportunity to have the information removed, for a huge fee.

This is a known practice. A practice where there is little that can be done.

Unfortunately, the laws surrounding third-party use of mugshots online are unclear at best. In California (and presumably the rest of the U.S.), no laws that directly say when mugshots are or aren’t on for-profit websites. There are also no rules about when (or if) a website will remove the content.

However, this does not mean you should just pay the exorbitant fee to have your mugshot removed from that website. If it is on one side, it is likely to be on many others and with a greater chance you will need to pay each site, this can get costly. So what can you do instead?

 

Request a Free Consultation





 

What Should You Do if You Have Just Found Your Mugshot?

The first thing you have to do after you have just found your mugshot online is to understand just how big and widespread the problem is.

Unfortunately, it’s not only the straightforward moneymaking sites cashing in on the mugshot craze. Countless mainstream organizations, from sheriff’s departments to newspapers all create outlets for average people to poke fun at their arrested peers. Arizona’s Maricopa County Sheriff’s Office, the domain of the controversial Sheriff Joe Arpaio, posts all of its booking photos, and allows people to vote on a “Mugshot of the Day.”

 

guaranteed removal scam board

 

Do I Have Rights?

Your best strategy to take after you’ve just found your mugshot online is to know what you are up against. Because you do have rights. Arrest records have always been a matter of public knowledge. Anyone can contact the local police station to get some information, or you can go to the courts. Therefore, this is where the trickiness lies, because it is not acceptable for someone to discriminate against you, and certainly not based on incomplete information.

Due to this, many people agree that something needs to be done, which is why many people file lawsuits against a mug shot websites.

The lawsuit that we file in Ohio challenges these websites on the grounds of publicity rights. That’s like a copyright or patent that an individual owns. Hundreds of stories exist on lawsuits from people who are totally free of all crimes. The frustration is that their mugshots are still present on these websites. It’s not right.

What you can do, therefore, is keep your eye out for information on your arrest. Policy-makers draft laws to stop the practice of for-profit companies sharing mugshots and charging people a fee to remove this information. We have expertise dealing with these businesses and work hard to remove your information. Hence, if you have just found your mugshot, why not contact us? We provide excellent advice on the next best steps to take. Once you call we will explain what we will do to remove your mugshots and arrest records. Best of all, we even guarantee our work.

Therefore, if you’ve found your mugshot online, contact Guaranteed Removal today we will work with you to ensure your mugshot is completely removed or suppressed.

Request a Free Consultation





3 Steps To Remove Complaints

Remove Complaints With the Reputation Professionals

3 Steps to remove complaints. Do you own a business? If so, it is likely that your company depends on great reviews and referrals. Or perhaps you are applying for a new position at work or a new job… a good outcome rests upon having very few negative complaints about you or your business. If and when you receive a complaint, therefore, that can be incredibly hurtful. And, unfortunately, it can also be so damaging to your overall reputation.

That single negative comment that you find among many positive reviews may seem unimportant. Nevertheless, it may be all that a prospective customer will need to see in order to shy away from your business. The impact of even one complaint can be tremendous, particularly if it is not managed properly.

So what are you supposed to do? You are likely to feel quite emotional but you need to keep your feelings in check. Do not go on the attack or on the defensive, no matter how much your instincts tell you that is exactly what you need to do. Rather, you need to know the three steps to remove complaints, so that your business may come out looking great. And do always remember not to take complaints personally. You can’t please everybody, after all.

 

Request a Free Consultation





 

Steps to Take:

 

Complaints Guaranteed removal complaints

1. Respond Publicly and Directly to the Complaint

The first thing you have to do is acknowledge that there is a complaint. You must directly speak to the customer in a way that others can see as well.

“Depending on the context, this may be the best way to proceed. If the complaint is sincere, apologize for their experience and explain how you plan to prevent that from happening in the future.”

At the same time, you have to be careful about this. You don’t want your acknowledgment to become a long-winded conversation, because that will push up the rankings of the complaint. This means that it will actually be easier for others to find it.

 

2. Be Thankful

Did you know that out of every 10 customers that have a complaint to make, only two will actually tell you about it? This means, first of all, that they still want to work with you on the issue. Secondly, it means that they have given you an opportunity to make the necessary changes. That is something to be thankful about and you should tell them that.

The old saying “kill them with kindness” could not be more true in a situation with a customer complaint. But rather than pretend to care, genuinely let them know you are thankful they are sharing their complaint or concern. This allows you the opportunity to resolve the issue and avoid a public complaint that requires a formal removal.

 

3. Learn from What Has Happened

The final thing you have to do, is make sure to learn from the experience. As previously stated, it is impossible to make everybody happy. But you can listen to what your customer is saying, and use that to avoid similar problems in the future. You can also learn from this situation in terms of how to handle complaints. Life is a learning journey after all.

“Maintain a manner of tracking customer complaints and the resolution thereof such that, over time, trends or specific issues may be identified to the point that if you see one or more specific situations occurring with any frequency systems can be amended or put into place to address the same in the future before they become future complaints.”

What you should not do is actually delete the complaint itself, unless it is particularly slanderous or defamatory. Remove complaints and typically that person will simply take it elsewhere and feel even angrier about the situation. A better approach is to turn the complaint into a compliment. And if you feel that the complaint is causing substantial damage, it is time to consult an expert by contacting a reputation management company. They will know how to make the complaint much less accessible online, if not inaccessible.

Are you ready to remove a complaint? Contact us today and improve your online presence.

 

Request a Free Consultation





Contact Us

Our removal procedure is a simple and fast solution, get rid of jail mugshots, arrest information,and booking records before it harms your online reputation. Here is the simplest procedure.

Looks good!
Looks good!
Looks good!
Looks good!
Looks good!
Google Analytics Client ID
Copyrights © 2020. GuaranteedRemoval.com. All Rights Reserved.