What is the importance of a positive reputation? Get the latest on why a good online image is so critical to success.
In 2020, consumers turn to the internet for answers to all of their problems. This is especially true when individuals are deciding to do business or buy from a new brand or company.
As a business owner, it is imperative that you work to build that safety net. A safety net we like to call your online reputation management strategy. That way, when a brand crisis emerges, you are fully prepared to face it effectively head-on.
Every business’s reputation rests upon its customers (past and future). What people say about you online, no matter if it is true or false, will impact your bottom line.
Companies with a bad reputation not only lessen their revenue stream. They start digging a hole that will be extremely difficult to overcome in the future. Whereas the benefits of a positive reputation online may attract more customers than you have ever imagined.
In this article, we will outline the importance of reputation management and the benefits of a good company reputation in 2020.
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A Good Reputation Requires Patience & Character
Building a good reputation, whether it be for a business or an individual takes time. There is no magic trick to make negative content vanish online. There are certain circumstances where you can convince the webmaster (or whoever published the negative content) to kindly remove it.
However, for most businesses (and especially individuals) this process is not as simple as it seems. Managing to uphold a positive reputation online should be at the root of your mission statement or one of the main focuses for your business.
In 2020, there are no more first impressions. Consumers have all the access they need for finding important feedback about any company. This can include online reviews, public files, and even financial records. Most of which can be found with a simple Google Search.
For this reason, only, companies end up spending 10 times more than what they have to on advertising and marketing. Just to “flood out” any negative results that may linger online.
Did you know that nearly 80% of consumers will change their mind about making a purchase after seeing a single negative remark online?
The Ripple Effect of a Good Online Reputation
Have you ever noticed way certain companies can charge a higher cost for their products even when consumers know they are paying too much? Has your friend ever purchased a good item and talked up the store so much you had to check it out? Or maybe you are a business owner and one day you wake up to customers waiting outside before you even open?!
If this point in time, you’re probably wondering “Yeah sure, that’s great in theory and I would love for that to happen, but how?”. The answer is much simpler than you thing.
Take a step back and brainstorm all the companies (in your opinion) that had a tremendous amount of success in a relatively fast timeframe. Examples that come to mind could be, LuLuLemon, Supreme, Uber, White Claw, and even SiriusXM. What do they all have in common?
Stumped? Let us help. They all have extremely good online reputations.
All of these companies were successfully able to adapt to the digital movement and create segments of popular markets.
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Most of these companies stay on top of reputational trends, marketing at the right time, and use word-of-mouth marketing to expand their customer base.
LuLuLemon: Sponsors popular sporting events & markets as affordable luxury activewear.
Supreme: Luxury streetwear for elitists (able to charge 10x for the same product)
Uber: Reduce drunk driving, save money with ride-share, creates freedom, and endless job opportunities. “Your day belongs to you”
White Claw: Front leaders in the “hard seltzer” movement. Appealing to everyone with their catchy slogan “Ain’t no laws when your drinking Claws”.
The importance of a positive reputation when it comes to online reviews is unmatched. Some say your online reviews controls 80% of the perception consumers make when creating that “first impression”.
- 90% of consumers read online reviews before visiting a business.
- 90% of consumers read less than 10 reviews before making purchases
- Online reviews have been shown to impact 67.7% of purchasing decisions.
- 84% of people trust online reviews as much as a personal recommendation.
- 74% of consumers say that positive reviews make them trust a local business more.
- Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue.
- 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
- 80% of consumers will change their mind about making a purchase due to bad review or negative information online.
- 85% of tech buyers read up to 10 online reviews before making a purchase.
Word of Mouth
Studies have shown that the positive use of word-of-mouth marketing generates 700% better results than traditional marketing. One bad experience can blacklist a company from an entire family or friend group from ever shopping there.
On the opposition, however, have a positive experience in this department will generate seemingly endless amounts of opportunities for your business.
Generating word-of-mouth marketing can be simpler than you might expect. Yes, consumers are going to say and do what they want. However, if you vaguely mention something to them about spreading the word, overtime you will see results.
One way you can incentivize your customers would be to create a loyalty program and hand out discount coupons with a number (designated to that initial customer). That way every time Jane Doe refers someone you know who and when it was so you can thank them next time you see them.
In theory, one person refers to three more people than those three people refer three more. Now you can 13 potential customers ready to purchase from you all thanks to one.
Conclusion: Importance of a Positive Reputation
At the end of the day, your customers will say whatever they want about you. Often times, disgruntled customers seem to hold nothing back online, coming for the throats of the business owners. However, it is important to remember the importance of a positive reputation – and that you are at least partially in control. There are infinite options and routes you can take to improve the public perception of your brand.
If you would like to learn more about how GuaranteedRemoval.com has helped thousands of businesses and individuals restore a positive reputation and finally take back control of their online reputation.
Remember, it takes 20 years to build a good reputation but only 5 seconds to lose it. Keep this in mind throughout life and your perspective will quickly change from all walks of life. Get in touch today, our team is standing by.
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Get the Facts About the Mugshot Industry
Do you know the facts about the mugshot industry? These databases exist on the dark web, purely so the owners of the website can profit off your misfortune. What can you do today to stop the spread of your mugshots and personal information across the internet? Let us help. After an individual is arrested the odds are that their mugshots and booking data will surface on Google, Bing, and Yahoo.
Most individuals are swift when calling this industry a scam and for many reasons that characteristic seems fitting. Most of the smaller removal “firms” will insist that they can extract several kinds of information online without being incompetent. Yet following 90-days or 3 months you begin having difficulty communicating with them and they go M.I.A. By definition, a scam is a dishonest business plan. There are several mugshot publication websites that have engaged in unethical and criminal actions to refine themselves financially (i.e. the owners of mugshots.com).
Understanding how mugshots are public knowledge that can be collected from local law enforcement offices, there is nothing illegal here (just immoral and unethical).
However, there are a plethora of reputable agencies that can support you throughout this process. Be sure to read reviews on each company, in addition, and make sure the work is 100% guaranteed. Choose the business you trust. There are no regulations defending the arrestees, regrettably, as long as the data presented on each website was considered public records at the time in which it was posted, these websites are within their constitutional rights to publish and distribute this content (except for a few states).
These websites must update their databases respectively to ensure they are displaying the most up-to-date accurate information.
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Mugshot Industry Average Cost
Commonly known, mugshot websites carry a fee from removing information from their websites. The fee can be anywhere between $200 to $600 for the removal of a single post (for one arrest). These charges are variable and vary periodically depending on the “cordiality” of the website owner. Overall, the medium cost for a total mugshot removal (5-10 websites) fluctuates between roughly $1,000 to $2,5000+ depending on the outcome of the case and the severity of the allegations.
For instance, if you were arrested in Florida you will find your mugshot on roughly 10-15 websites. Depending on the county that is. If you were arrested in Miami you will appear on more websites then if you were arrested in Sarasota. BustedMugshots.com charges roughly $300 per mugshot! Florida, accompanied by Texas, North Carolina, and Arizona are the most serious states when it comes to mugshots online. They post everything, everywhere and why? Who knows.
Reputation Management Do’s & Dont’s
When it comes to getting the results you want, here at GuaranteedRemoval, we believe everyone deserves a second chance, a fresh start at life. That is why our legal team will work around the clock to ensure we do anything and everything possible to remove your arrest records online.
Many websites claim that they can erase the content in 60 minutes or overnight. If that does that scream scam at you, I don’t know what else will. For someone to guarantee such a timeframe, they would need to know without a doubt that the site will comply. Google does not re-crawl websites every day so that is a false promise right off the back.
Mug Shot Website Removal Alternatives
At this point, you can already tell that there is a lot of work set forth in order to successfully combat the mugshot industry. That is why is it necessary to be informed of the facts about the mugshot industry. If you cannot figure out how to remove a mugshot online do not worry there are alternative routes you can take. These may not be as thriving but will aid in “covering out” any and all negative information online.
By generating supplementary positive content online, our team here at GuaranteedRemoval can flood out any morose pieces of data ranking online. If you are working to suppress something off the first page you would utilize high authority sites to “outrank” the unwanted content. Use sites such as Facebook, Twitter, Pinterest, and Instagram to help get your photos and/or blog articles on Google. If you have tried to remove a harmful post but failed, give us a call at GuaranteedRemoval. Our 100% free comprehensive analysis will immediately uncover any and all harmful websites.
Within 7 days they will be removed and it will be as if they never existed. It is time you finally landed that dream job.
What You Should Know About The Mugshot Industry
If you have ever been arrested there is an increased risk that your mug shot is being viewed on Google! The odds are that if you are reading this article, this is probably you. All arrest data is deemed public information, so these sites within the mugshot industry are unfortunately not breaking any laws. As ludicrous as that sounds it’s true. There is no legal stance you can take, for this reason alone, hiring an attorney is pointless. The most popular misunderstanding we recognize is users who venture onto these sites and right away assuming that the individual was guilty. A mugshot site or booking photo is simply a footnote for the individual and the incident.
If someone has a mugshot online that DOES NOT mean they were convicted. Most people are discharged right after taking their mugshot and never see the interior of a cell. This is an excellent illustration of how chaotic the internet is. Producing sites that distribute mugshots and booking information. Only to have that person pay them to have it removed or it remains online indefinitely. What a world we live in…
Most of the webmasters are individuals such as you or myself. Last year, Thomas Keesee, the owner of mugshots.com was arrested for extorting money from individuals. California attorney generals ordered Keesee and Sahar Sarid to numerous fines from profiting off of someone else ( i.e. mugshot removals, money laundering, and much more). No further criminal charges were implemented, however, the mugshot industry leaders now have an extensive criminal record. How ironic. More websites like mugshots.com have become more lenient with removals.
Why Are Mugshots Online?
Mug shots and booking data are considered public knowledge as we quickly broadcasted earlier. If you would prefer to receive an arrest record for a family or friend (or even a potential date) all you would have to do is venture over to Google. Type in their full name followed by “arrest”, and voila. Unless the charges were expunged, you will be presented with all of the incident details from the arrest.
Once a website collects your data they are free to do with it as they want. The websites within the mugshot industry are sadly protected by the Freedom of Information Act (FOIA). There have been many ordinances executed over the past many months in an attempt to decrease the spread of arrest information. These state laws include, not paying for mugshot removals. Consequently enough, webmasters are now NOT removing anything (not what the state expected). Furthermore, the rule set in place made it illegal to charge for mugshot removals, not to publish them.
Nevertheless, if your case was dismissed or expunged nearly all of these websites will approve your request and remove the negative information.
Locating Your Mugshot Online
First, begin with a general Google search. Type in all distinct ways to spell your name. This will give you a clear picture of what websites have published your mugshots online.
- John Smith OR John D. Smith OR John Doe Smith
Following, insert keywords such as arrest or mugshot after those variations. This helps to further refine your search results. After you believe you have a finalized list, examine it as this should consist of about 5-10 different sites. You may just be on one website, so don’t waste a lot of time looking, you can always repeat the process later if one should surface
What Steps You Can Take to Delete it
Nonetheless, once you are confident with the list you compiled it is always a great decision to have a third party company double-check. GuaranteedRemoval will give you a FREE ANALYSIS that reveals all of the websites that have published your arrest content online. All of our solutions are 100% risk-free guaranteed. As GR’s removal experts will have your online reputation back to normal in no time at all!
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Online reputation management (ORM) is a great tool to manage your online image, but there are negative attributes about ORM that users need to be aware of. Surprisingly enough, some service providers utilize borderline illegal business methods commonly used by the dark side of online reputation management. One of these methods includes being a “mugshot extortionist”.
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Businesses can be affected by mugshots of executives or high-ranking individuals. This is a common reason that business owners contact online reputation management firms and ask for help in the removal of a past mugshot. For proper online reputation management firms (like EraseMugshots), they would utilize SEO and attempt to push down the results of the mugshot.
For illegitimate firms, they ask for a small fee and can “take the photo down”. After the fee is paid and the picture is taken down, it is then re-uploaded on another site, asking for another fee as well, which is then repeated. Henceforth, this process is financially draining and completely non-beneficial. We guarantee all of our work 100%. Meaning if this occurs and we cannot remove it, you receive a full refund.
Tips for Managing Your Online Reputation
Avoiding “mugshot extortionist” and other illegitimate online reputation scams can be done by using tips to manage your own online reputation. Whether you are a business that is trying to grow or dealing with a dark online past, the following tips can be helpful:
Not Responding to Negative Reviews
Responding to negative reviews actually can be more harmful than helpful. Stop researching your negative reviews, the more you do the higher Google will show them. Building trust is important is business and especially with your customers.
Utilize Other Ways to Respond to Consumers
Handling negative reviews can be as simple as replying to them. Make sure you are replying in a polite manner on a site you control. This could be through social media platforms such as Facebook, Twitter, or any other various company sites. Gaining customer feedback is essential to your growth. The more feedback, the better site ranking.
Properly Dealing with Mugshot Sites
Upload photos on social media platforms like Facebook or Instagram. This can permit the photos that you upload to become some of the top results for pictures of you on Google.
Use Credible Sources
Furthermore, your presence online is growing every day. Finding the most credible sources to help with these issues is the best way to ensure a positive online image.
Along with contacting credible sources, not all online reputation management firms use extortion scams such as “mugshot extortion”. There are plenty of online reputation management firms and strategies that you can use that are extremely beneficial. In conclusion, make sure you know who is the real deal.
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This analysis will help you and your company undercover any issues when dealing with both internal and external strategies and ideas. Making sure you have a clear understanding of what a SWOT analysis is important. Please note “SWOT” is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Let us break this down a little more for you.
— Pessimism leads to weakness, optimism to power —
These are the first key indicators you want to look out for, so grab a piece of paper and a pen. Write down everything that helps your company, inside and out. Any expertise on the topic you are providing clients with or maybe your website is designed at a higher degree making competitors appear obsolete. Maybe you have the lowest prices!. In addition, if you have a strong and productive work environment that could be considered a strength as well. Anything you feel makes your company better should be listed in this category. Focus on building trust.
Now it is time to make a list of the negatives or the opposing sides to your strengths list. As many hey experience a lack of resources and knowledge and this can be detrimental to the overall success or online reputation of your company. Having a poor customer experience is never the goal to make sure your employees go above and behind to ensure a client is happy, poor communication can be the end of you. Pay attention to what could possibly hurt you and start devising plans on how you can rectify this, otherwise known as “opportunities”.
Once you have sat down and compiled a list of strengths and weaknesses it is now time to look at your opportunities. This is more of an external focus as you will come to learn. Creating a powerful networking system can assist in many ways. The generation of ads will increase your sites visitor volume and that shows Google and others that people are interested in the content you write about and/or what you provide. Other ways to look at opportunities include:
- Creating a new niches
- Leveraging a new product or service
Lastly, it is now time to evaluate your potential threats (internal/external). Examples would be a competitor is outranking your website online or clients are starting to take interest in other sites over yours. Make sure you keep your information up-to-date, nobody wants to read outdated information. If you do this correctly, you can turn this into a strength quickly. Your threats should consist of all things that can and will harm your company.
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Why should I use a SWOT Analysis?
As a business owner or blogger, you need to know what is affecting your website and how. A SWOT analysis is designed to better help you identify and understand key issues or benefits. This should not offer solutions but simply a list of influencing factors.
After you have completed your SWOT analysis you will have a better grasp of how you can better utilize your resources. Vice versa, you can also pinpoint useless issues you are currently spending time with and reallocate that effort to a more important threat or opportunity. You will start to see operations work smoother as you will be dealing with lesser risk once you have a generalized idea of where you stand amongst your competitors.
What to do After Performing an Analysis.
Once you have listed all of your components within your SWOT analysis it is time to sit down with your team and discuss solution possibilities. Begin by pointing out your strengths and how much power you actually have on the internet. Now take those positives and see what threat you can better improve upon. Going over your options on a monthly basis is a great start. During your performance meetings just go around the room asking everybody what they like or dislike. Taking care of your internal efforts has positive repercussions.
Call us today to see what options you have. One of our very knowledgeable advisors can design a plan perfect for you. Now it is time you know more about your company. Be in the know and act quickly.
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Can you repair your past with reputation management? This article explains the exact steps necessary to clean up your background with a reputation management team. We all make mistakes in our lives, and, sometimes, people will use those mistakes against you. You can’t undo past behaviors but you can make sure that you no longer become the object of gossip. In this article, we present a number of strategic actions that you could take to achieve this.
There are five major steps to repairing your past to manage your reputation. One of the first questions to ask yourself is whether your past needs repairing. The truth is each of us may need some form of reputation management during the course of our lives.
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How to Repair Your Past with Reputation Management
1. Ignore What People Say
First, you have to stop listening. If you regularly remind yourself of the bad things you did, it is bound to affect you. Hence, learn how to stop taking it personally.
“A person is not affected emotionally by what happens around them, but by their interpretation of what happened. In turn, our interpretations are formed by our beliefs.”
2. Decide On Your Desired Image
Next, you have to decide how you want people to view you instead. Forget about the things that happened in the past and think about the future. It takes a long time to build a reputation, but it would take even longer if you don’t know what you want that reputation to be!
“Know what your brand stands for, and know what your brand promises. Your brand promise should be precise and attainable, and you should be able to communicate it clearly.”
3. Bring in the Professionals
You may also want to work with a professional reputation management company to help improve your reputation. We know how to develop strategies and action that improve your reputation. We also know how to remove negative comments or suppress your past so that it will no longer haunt you. Mainly, we are on your side and we understand what you are going through. A professional reputation management service such as ours offers a number of important benefits.
4. Be Honest
When people attack your reputation, you can turn things around by owning the narrative and controlling it. Repairing your past becomes second nature. Those who attack you hope that they can point out your flaws. If, however, you immediately accept that you have made mistakes, and point out how you have improved since then, you take the power away from them.
5. Make the Necessary Changes
If you truly are honest about the mistakes that you have made, then you should also be able to see how and where you can improve. Hence, you must put actions in place to make those improvements. For instance, if you delivered poor customer service, you could invest in your employees to improve this. If you have a reputation for overcharging, you could offer a price guarantee. People are very forgiving, particularly if you demonstrate that you have learned from your mistakes.
As long as you have an open mind, you can learn from every experience you have, whether it’s good or bad.
Repairing your past with reputation management is a complex thing. On the one hand, reputation is your most valuable asset. On the other hand, it is also something you have no control over. No matter how hard you try to do things right, there will always be skeletons in your closet waiting to come out, there are always mistakes to be made, and there are always people just waiting for things to go wrong.
Therefore, the best you can do is to give them as little opportunity for that as possible and, mainly, to consider every experience as a learning experience and turn it into a positive.
Within the next three business days or 72 hours, a reputable removal service can have your negative information removed or dramatically suppressed. If you’re ready to repair your past or have additional questions, contact us today.
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Online reputation management (ORM) is one of the most important elements of protecting a business’s brand reputation. A reputation is one of the most vital assets for any organization, and it takes years to build up. Famous entrepreneur and investor, Warren Buffett perhaps described best why reputation management is so incredibly important.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Indeed, a single negative review or comment left by an angry customer, a disgruntled employee, or even the competition, can undo years of hard work and dedication. It doesn’t even matter whether the comment or review is true or not. Once it is there, it creates an impression on prospective customers. This is why you must focus on properly managing your reputation, which you should leave to the professionals, if possible. Therefore, what does a reputation management offer?
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1. Brand and Issue Monitoring
When you ask “what do reputation management offer,” it is important to note that the first thing we do is monitor the narrative. We will find out what information currently exists about you, something that is known as brand monitoring.
“The term “brand monitoring” refers to the observation of comments made about the brand, the products, or the company itself. With this, relevant sources are regularly checked.
At the same time, we will monitor issues as well. This means that we will look at the issues that matter to your particular demographics, and ensure you offer those as a company. This could be anything from a greater focus on environmental sustainability to free postage and packaging.
2. Removing Negative Reviews
Removing reviews is not always possible, nor is it always recommended. If someone has a genuine issue, and your response is to simply remove it because it is on a space that you control, all the individual will do is go to space you don’t control and repeat what he or she said, but with even more anger. Nevertheless, it is possible to remove the comment when it is negative or an outright lie.
“Did that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather than providing feedback? Does it contain improper language? Legal liaison and speed of reaction will make it possible to remove the negative review.”
As such, reputation management is also about investigating issues and making decisions based on that.
3. Focusing on Social Media
A key element of fabricating, maintaining, and repairing an online reputation, is to be active on social media. The world now communicates through channels such as Facebook and Twitter, and consumers make decisions based on what they find there. Thus, there is a close link between reputation management and social media marketing. Making sure your social media profiles are properly set up and used is a key element of what can be done for you.
“Once someone likes the company page, content you post will appear in their newsfeed alongside posts from friends and family. Besides the big names like Facebook, Twitter, and LinkedIn, there are many smaller social media platforms, each one offering access to valuable groups of potential customers who may be hard to reach in any other way.”
When you ask the question “what do reputation management offer” consider the above items. Basically, we provide a blanket service that monitors the entire internet and we use all the available tools to place your business in a positive light. These services are invaluable in today’s world that is becoming increasingly digital. With more and more people basing their purchasing decisions on what they find online, we cannot stress enough the importance of reputation management.
If you’re ready for reputation management, contact us today and we will walk you step-by-step through the quick and easy process.