Network Equal Net Worth

Network Equals Net Worth

Does Your Network Equal Net Worth?

We have all heard the saying “connections are everything”. In today’s business world or for those seeking new job opportunities how important are the connections you have made in your past? Is there a positive correlation between knowing people and being more successful?

 

In many ways yes, the more people you know gives you more options or outlets to visit if you ever find yourself in a hole. Whether this is financially or when you are looking for a new job or at your current job trying to make the next big deal.

 

We believe that the more people you know the better. In this digital age, it is extremely easy to make connections via social media sites such as LinkedIn or Facebook.

 

You must make sure you are constantly refining and improving your skill sets. However the more eyes you have on you, the better chances you will have to succeed when opportunities arise. We say this because some of you reading this article may be thinking, “oh man, I don’t have that many business connections. What should I do?”

 

The answer is rather simple, in this article we will uncover why we believe your network does equal or does increase your net worth over time.

 

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Benefits of Making Connections and Networking

If I could go back and talk to my college self or even high school self there would be one thing, in particular, I would have wanted to focus on more. Finding and investing more time into a knowledgable mentor program.

 

These individuals are who you can run to when you have an issue or need assistance as you keep developing your skills working towards becoming a business professional. What common mistakes can you avoid? What tips and tricks can make it less stressful or easier on yourself?

 

The benefits of finding a mentor in your preferred field are almost incalculable. You cannot put a price tag on peace of mind knowing that you are putting the right foot forward. Most adults learn the hard way by thinking they are right only to come to the wrong conclusions and having to restart later in life.

 

We surveyed various groups of college students and found that those who maintain an active LinkedIn and connect with experienced professionals in their desired field already had a job lined up. 10 out of the 15 students we spoke to claimed social media played a large part in how they are planning their lives after college. Whether this is moving out of state for their “dream job” or realizing the field they have been studying is actually not at all what they are interested in.

 

Only after making connections and hearing from those who are where you want to be (in life), you can start to imagine your future more clearly.

 

Mentor

 

This happened for me as a college student, I started my freshman year wanting to major in Education and become a History teacher because my favorite teacher in high school made class excited and I enjoyed the atmosphere so I wanted to bring that to other kids as they grew up in school. It was only after my Sophomore year that I quickly realized after sitting in an elementary school class that becoming a teacher was not at all what I expected. I then changed my major into Business and here we are today.

 

Now working in the field of business I see more and more each day how business connections and networking can have a positive influence on how successful you become. A recent study from BusinessNetworking.com stated that professionals receive nearly 50% of their business through referrals. In other words their personal network.

 

The more you network the more you open yourself up to all the possibilities to achieve success in your everyday life.

 

Aside from knowing countless professionals you can reach out to at any moment (via LinkedIn or Facebook) you are able to receive career advice you cannot find in textbooks or online databases.

 

Bigger Network Equals Better Advice

As previously stated we are living in a world where everyone has everyone’s contact information at the tip of their fingers or just a few clicks away. This can come in handy when you are seeking professional advice you cannot find an answer to via Google, Bing, or Yahoo search engines.

 

Although not every piece of information you receive will be the “golden ticket”, by increasing the size of your network you better your chances for getting the correct answers to all your problems, questions or concerns.

 

The business world is unchartered territory for newbies. Most recent college graduates or new hires make many business mistakes that could have been avoided had they received some guidance from an experienced individual (i.e. a mentor).

 

If you do not play your cards right you could wind up making very costly mistakes that can burn deep holes in your pocket. There is a popular quote that every person should know.

 

“A wise man learns from his mistakes, but a wiser man learns from someone else’s”

 

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Best Tips on How to Grow Your Network in 2019

Find Your End Goal

You want to determine your end-goal. As illustrated to us by Stephen Covey there are 7 habits of highly effective people that we should all imitate in order to find success for yourself. Here are some of the questions you should be asking yourself.

  • What do you want to experience in life and how do you see yourself getting there?
  • What income are you expecting to earn for yourself?
  • What kind of lifestyle do you want to live (lavish, frugal, etc.)
  • How do you want others to view you? (i.e. your colleagues, your children, your friends)

 

Figure out who you want to become and set out on a journey via social media to find that individual. Try to connect and hope they are willing to help you achieve your dreams.

 

Find a Mentor

We have covered the topic of finding a mentor numerous times in this article because it is very important to begin your professional journey on the right foot.

  • Who is already successful in your industry? Can you work with them?
  • Who has accomplished everything you have dreamt about in life?
  • Who is living your dream lifestyle?
  • Who is your role model?

 

Breaking the Ice

When it comes to networking it can sometimes be easier said than done. It takes no effort to connect with 500+ professionals on sites such as Linkedin. But what do you do, what do you say after you make the connection?

 

You are going to have to build a rapport with that individual. It is highly unlikely that you will send an initial message saying “Will you be my mentor?” and have them give you a positive response.

 

That is why is it important to routinely like and comment on their posts. Get acknowledged for appreciating their hard work online and after some time you can message them in regards to a recent post they made with a self-reflection on how it made you feel.

 

Doing this over and over is a surefire way to find break through any barriers holding you back from that individual helping you or at least answering a few questions you may have related to the industry you both work in.

 

Other places offline where you can meet grow your network are listed below (but not limited to):

  • Networking Events
  • The Gym
  • Book Clubs
  • Charitable Organizations
  • Vacation Destinations (Local Hot Spots)
  • Communal Workspaces (i.e. Starbucks or the Watercooler at your current workplace)

 

network equals net worth

 

Final Thoughts on Network Equalling Networth

At the end of the day, it is important to keep your mind open to all the possibilities. One easy tip I use every day is sparking up a conversation with a random person I have never met before. Whether this is in the elevator in the morning just saying hello and asking what they do or in line at your favorite lunch destination.

 

Nobody ever got where they wanted to go by standing still.

 

Learn to reach outside of your comfort zone and only there will you find a world full of new opportunities just waiting for you.

 

Remember to maintain constant contact and not only messaging desired mentors when you have a question. They are humans with emotions and the more you can tap into them the better answers you will receive.

 

Never judge the guy at McDonald’s who wears sweatpants, he could be the next CEO of a company such as Facebook!

 

Thank you for taking the time out of your busy day to read this article. If you would like more information on bettering yourself online please fill out the form below!

 

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7 Branding Mistakes to Avoid

7 Mistakes to Avoid When Building an Online Brand

Common Branding Mistakes

Branding Mistakes

You’re building an online brand, which means you’re trying to dominate your target market and rise above your competitors. You believe you have all of the right tools, but for some reason, your online presence is not as large as you wish for it to be.

 

This means you are making some of the common branding mistakes that businesses around the globe have made when they first began building their online brand. These mistakes are prevalent amongst newcomers to building their online brand and can hurt their credibility and authority online, which is why it is so crucial to avoid these branding mistakes. Without further adieu, here are seven mistakes to avoid when building an online brand.

 

The most common branding mistakes to avoid when building and monitoring your online brand include the following:

 

1. Not Standing Out

 

Why do you think that companies like Apple, Facebook, or Twitter stand out among the crowd? This is because they were some of the first companies to do what they were doing. Instead of modeling other businesses and competitors, they took their own approach and did their best at becoming different from everyone else. Instead of attempting to blend in with the crowd, try to stand out and become something unique.

 

Internet users love to boast about finding the newest application, product or service online. By differentiating yourself from industry standards you can put your company on the map quickly.

 

Many business owners examine what their competitors do, and simply mimic those strategies. They think, “Well if this company is succeeding while using this method, I will simply emulate what they’re doing and succeed as well!”, sadly this is often a direction for mixing into the group, instead of standing out.

 

 

red balloon standing out

 

 

2. Inconsistency

 

Consumers do not like to feel like they are confused about what you have to offer. Confusion can usually lead to consumers being distrustful and ultimately steer them away from your brand. For example, if one day you are posting updates on Twitter about how you are empathetic about a certain situation, and then the next day completely changes your tone to something more angry and harsh, then your followers will be extremely confused on what you are really feeling. This is why making sure that what you post is consistent and reliable and easy for your consumers to understand will steer them toward you instead of away.

 

In addition, remain consistent by always posting at the same times throughout the day. This creates further engagement as after awhile individuals will go onto Facebook at 5 pm because they know you will be posting new content. They want to see what is new with you and what new products/services you may have to offer.

 

Learn how on how to effectively grow your brand and combat negativity by learning how to remove articles from the internet.

 

 

3. Branding Elements & Value Don’t Match

 

You want to make sure that your colors, fonts, voice, etc. are all consistent with your values and overall what your business stands for. It is important to make sure that your branding elements and values match up to make sure that your consumers do not get confused about what you have to offer.

 

Believe it or not, if your branding colors do not match up with what you have to offer, this can deter individuals from purchasing from you due to the uncertainty of what your product really may be. Matching branding elements and values are key for building your online brand.

 

 

4. Losing Your Cool on Social Media

 

This happens quite frequently today and can cost companies tons of business. If the owner (you) of a company is seen online tweeting or posting racial slurs, arguing with consumers, or dishing out insults to competitors, it may cause customers to avoid doing business with you in the future.

 

I know it sounds like something most people would know not to do, but at the moment it can be hard to reason with yourself why you should avoid this. Overall, interacting with consumers in a negative way (especially online) can just lead to customer loss and hurt you more than anyone else. Therefore, avoid losing your cool on social media!

 

 

Losing Your Cool on Social Media

 

 

5. Not Monitoring Online Views

 

It is essential to monitor your online views when trying to build your brand. When consumers are trying to find a company to do business with or buy a product from, they usually will look to the reviews to see what others have to say.

 

If you are not monitoring your reviews online, you are not only not viewing what positive things customers are saying about you, but also not viewing what customers dislike about your business. Also, you are leaving these customers without a response from you. When you leave a response, it shows consumers that you are working to improve your business and your product.

 

Overall, monitoring your reviews online will aid your business by developing more consumer insight and locate the aspects of your business that customers can do without.

 

 

6. Customers Can Not Find You Online

 

If customers can not find you online, of course, you are not going to be able to improve your personal brand. If your social media platforms and website is not properly optimized for your customers to be able to find you easily, then you are missing out on significant opportunities, followers, traffic, and leads for your business.

 

You need to ensure that when someone Google’s your business name that you are on the front page (preferably the first result) and that you are able to easily be found. Read more about Google reputation management!

 

 

Customers Can Not Find You Online

 

 

7. Not Monitoring Mentions of Your Brand

 

If you are unaware of what people are saying about your business online, then how can you address any feedback or potential concerns? Staying on top of what people are saying about you online will ensure that you are immediately available to people that have any questions.

 

You can make sure and always be aware of what people are saying about you online through utilizing tools such as Social Mention, Hootsuite, and Google Alerts.

 

Another way to manage and control your online presence is through the utilization of online reputation management. Online reputation management has become a key component within businesses that wish to improve their overall online presence and further build their brand online.

 

Online reputation management can also remove personal information from Google that comes up about you or your company online and ensures for you to have a positive online image to your future employers and consumers.

 

 

Guaranteed Removal – Contact Us

 

Guaranteed Removal (GR) is an online reputation management company that works around the clock to effectively eliminate any negative information about you online. Online reputation management is key for businesses that wish to take control of their online presence.

 

GR can adequately enable you to do the following:

 

  • Establish a positive online reputation

 

  • Remove or Suppress any negative content related to your business

 

  • Learn how to generate more positive online reviews

 

Take your online reputation into your hands and make sure that you are presenting the most positive image of yourself online. Click for more information on online reputation management mistakes!

 

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fraud protection liar

Tips on Fraud Prevention

By definition, fraud means a wrongful or criminal deception intended in financial or personal gain. In other words, you cannot trick somebody into doing business with you under a false pretense. Fraud prevention is the efforts made to combat this criminal activity to ensure your personal information is safe. Some of the most popular forms of fraud include; financial statements, asset misappropriation, larceny, healthcare/insurance, and consumer fraud. Many individuals are unaware of fraudsters even when they are right in front of them. Make sure you know your options in case you, unfortunately, become a victim. Do not make the mistake of not caring now.

 

Why Does Fraud Prevention Matter?

Fraud prevention is crucial for any business. Security risks or financial crimes may leave many corporations vulnerable to such fraudulent schemes. It is important to have a plan intact that is ready to combat fraud when needed. Constantly monitoring and improving detection features makes this process a lot easier for many businesses. It is imperative that you locate and eliminate these issues from the start. Waiting until it is too late might be your business’ demise. Here are some of the best free online reputation management tools.

 

confused guy in button up

 

 

Tips On Fraud Prevention in 2018

 

Know Thy Enemy

In 2018, the digital world is booming. Having said that, this gives a large opportunity for thieves and hackers to steal your information. It is crucial to learn as much as possible about an individual before you do business with them. Start by reaching out to previous clients they have worked to get a better sense of their credibility. See if there are any news articles about the CEO. Another viable option is to take a look at the reviews for that specific business. Review sites like Yelp, TripAdvisor or the BBB are excellent resources when determining if someone is reputable or not.

 

Secure Payment Methods

Nowadays, with various secure payment vendors, it is nearly impossible to see fraud occur here. Merchants such as Authoize.net or Payline Data grant the ability to process payments safely knowing you are protected. Once the payment information is entered and processed, the card information is gone for good. The only three entities that see this information would be you, the customer and the merchant account. Another popular platform for this type of solution is PayPal in my opinion. However, there are several other routes you can take, another popular choice is  SquareUp.com.

SquareUp caters and works for any size company, no matter if you make under $250,000 annually or more. If you operate in the field of food, health, retail, or service and repair we highly recommend you check out this option. Why? Because you can not only process cards online but you can actually swipe their credit card at the time of purchase.

 

Fraud Prevention

 

Safeguard Personal Information

The best example of a business being infiltrated is the impersonation of top management, especially CEOs. Nobody wants to make the CEO wait so when employees receive an email request from “their boss” many will answer without asking a single question. Fraudsters love to prey on administrators or secretaries as they have access to most of the important information. DO NOT provide any financial credentials unless you are paying for something. In addition, be overly cautious if somebody you currently work with is asking questions about information they should already have. Phishing is another popular tactic in an attempt to retrieve information such as passwords or account numbers.

 

Monitoring

It is important to constantly monitor your accounts to ensure there is no fraudulent activity going on. By reviewing monthly/quarterly statements this will show you right away if anything suspicious is going on internally. There are many types of different software you can download/purchase. LifeLock, partnered with Norton Antivirus handles anything and everything to do with data breaches. Lifelock allows users the ability to freeze accounts at a moments notice so you are fully protected. How you appear online, or how popular you are may determine how frequently these attacks occur.

 

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Call GuaranteedRemoval.com today if you are struggling with combatting fraudulent activity online. We offer an extensive list of services and solutions such as content removal, monitoring and credit restoration. It is time you finally start focusing on what counts, your business. Let our professionals handle any efforts made to minimize your chance of a cyber attack. If you are not careful you could make matters worst trying to resolve any issues on your own.

 

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SEO and ORM

You are a growing business, but your site is not ranking highly online when users are searching for a product you sell. You decide to implement a strategy in which you utilize keywords and phrases that will boost your views and ultimately bring more consumers to your site. This strategy is called search engine optimization (SEO) and is utilized by users that want to establish a presence online.

As your site begins to receive more hits, your product sales go up as well. You decide to check out a review site in which your product is rated and reviewed. This is where you see a list of unhappy customers that are very displeased with your product. You would like to hide this page from the public, so you decide to utilize a strategy in which you can manage negative reviews. This strategy is called online reputation management (ORM) and is beneficial to users that want to protect their online reputation.

 

Differences Among SEO and ORM

ORM uses SEO as a part of its strategy to take control of the online conversation, but it is not SEO. The two concepts separately are very different and have diverse goals. Here are a few of the differences between SEO and ORM:

  • ORM focuses solely on online conversation control. Removing any negative content, boosting positive pages, and allowing users to maintain a positive image
  • SEO focuses on generating traffic. This is how ORM uses it to boost pages, but only to generate traffic to positive pages that help it rank highly
  • Both generate traffic and rank higher with Google, Bing, or Yahoo!

Although using these strategies separately is common, using them together can help your business grow immensely throwing proper management of your online reputation.

 

 

ORM and SEO – The Buying Process

Here are the are key steps in which SEO and ORM can play a role.

  • Awareness: This stage is where the consumer develops a need. This could be anything from buying a new coat for winter or needing a new laptop for your job.
  • Consideration: The user then goes online and looks for potential products.
  • Purchase: The cycle then comes to an end after the user then purchases the product they favor the most.

 

Now, SEO mainly plays a role in the awareness stage. Where users looked up an article on what are the best attributes of a certain product. ORM plays a role in the consideration stage by hiding the negative reviews of the product and permitting the product to have a favorable online image. This is how ORM and SEO can play a role in improving the number of customers your business may receive.

 

customer journey

 

Why SEO and ORM are Important

SEO and ORM are extremely advantageous to any business that wishes to expand their consumer base. ORM can also benefit individuals that wish to protect their online reputation. ORM helps to eliminate any negative information that may be available about them online. Most can handle ORM on their own. However, if you believe your situation is rather complex, contacting an online reputation management may be a viable option and can successfully aid in protecting your online reputation.

 

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SWOT Analysis

This analysis will help you and your company undercover any issues when dealing with both internal and external strategies and ideas. Making sure you have a clear understanding of what a SWOT analysis is important. Please note “SWOT” is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Let us break this down a little more for you.

 

— Pessimism leads to weakness, optimism to power —

 

SWOT banner

 

Strengths:

These are the first key indicators you want to look out for, so grab a piece of paper and a pen. Write down everything that helps your company, inside and out. Any expertise on the topic you are providing clients with or maybe your website is designed at a higher degree making competitors appear obsolete. Maybe you have the lowest prices!. In addition, if you have a strong and productive work environment that could be considered a strength as well. Anything you feel makes your company better should be listed in this category. Focus on building trust.

 

Weaknesses:

Now it is time to make a list of the negatives or the opposing sides to your strengths list. As many hey experience a lack of resources and knowledge and this can be detrimental to the overall success or online reputation of your company. Having a poor customer experience is never the goal to make sure your employees go above and behind to ensure a client is happy, poor communication can be the end of you. Pay attention to what could possibly hurt you and start devising plans on how you can rectify this, otherwise known as “opportunities”.Weakness Banner

Opportunities:

Once you have sat down and compiled a list of strengths and weaknesses it is now time to look at your opportunities. This is more of an external focus as you will come to learn. Creating a powerful networking system can assist in many ways. The generation of ads will increase your sites visitor volume and that shows Google and others that people are interested in the content you write about and/or what you provide. Other ways to look at opportunities include:

  • Creating a new niches
  • Leveraging a new product or service

Threats:

Lastly, it is now time to evaluate your potential threats (internal/external). Examples would be a competitor is outranking your website online or clients are starting to take interest in other sites over yours. Make sure you keep your information up-to-date, nobody wants to read outdated information. If you do this correctly, you can turn this into a strength quickly. Your threats should consist of all things that can and will harm your company.

 

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Why should I use a SWOT Analysis?

As a business owner or blogger, you need to know what is affecting your website and how. A SWOT analysis is designed to better help you identify and understand key issues or benefits. This should not offer solutions but simply a list of influencing factors.

After you have completed your SWOT analysis you will have a better grasp of how you can better utilize your resources. Vice versa, you can also pinpoint useless issues you are currently spending time with and reallocate that effort to a more important threat or opportunity. You will start to see operations work smoother as you will be dealing with lesser risk once you have a generalized idea of where you stand amongst your competitors.

 

 

 

What to do After Performing an Analysis.

Once you have listed all of your components within your SWOT analysis it is time to sit down with your team and discuss solution possibilities. Begin by pointing out your strengths and how much power you actually have on the internet. Now take those positives and see what threat you can better improve upon. Going over your options on a monthly basis is a great start. During your performance meetings just go around the room asking everybody what they like or dislike. Taking care of your internal efforts has positive repercussions.

Call us today to see what options you have. One of our very knowledgeable advisors can design a plan perfect for you. Now it is the time you know more about your company. Be in the know and act quickly.

Cowboy boots stepping in gym on street

Top Online Reputation Management Mistakes Businesses Need to Avoid

Online reputation mistakes happen to every business, but do you know how to combat the negativity? In this day and age, technology makes the world goes round. Online reputation management (ORM) is essential for any business. Online reputation mistakes happen but let’s learn to deal with them.  The top buyer behavior influences today are references and consumer reviews. If you or your company has a negative presence online you may be in trouble.

The internet is a double-edged sword, make sure you know your options. Having a positive reputation online is like having a “trump card”, you can say more because people believe you and know you can deliver. More importantly, make sure you are in control of how your company is viewed online. Whether users are on a Google search or on the Better Business Bureau. Even I rely on reviews for companies that I have never worked with or purchased from before. Here are the top 8 online reputation mistakes in our opinion based on decades of professional experience.

 

Lack of Consistency

Make sure you are active with producing new content for your customer base to see. Create a schedule and follow it strictly. One key mistake many companies make is that they try and do everything all at once. Find what works for you and stick with it. By creating your own brand image or “brand voice” people can read an article or see a post as they will subconsciously say “Oh, this must be Guaranteed Removal”.

One easy tip to improve your consistency efforts would be through social media platforms (Facebook, Instagram, Twitter, Pinterest, many more.) and upload original content daily. Notice how we said original, this is important. People are tired of seeing reposted content over and over as they are less likely to click on your page or site because of that. Take the time (5-10 minutes) and create something only you have! Post at high-traffic hours or when users are online the most to better optimize your publications. This shows the clients you are interested in more than selling and you care about how they see your site.

When writing blogs and press releases stay in a relatively similar mindset and establish a “voice” for your company. A brand voice is a way you portray yourself in a way that makes you stand out from your competitors (in a positive fashion).

 

 

 

Not Setting Goals

Goals or objectives can give you a sense of direction, a map for where you are trying to get and how you are going to get there. Creating 30-60-90 day plans for our efforts is always a great start. Multitasking is an excellent quality to have, but if implemented poorly you could be being more unproductive than you think.

Stephen Covey, the author of “7 Habits of Highly Effective People” wrote about this in the first habit, “inside-out”. The best example of this would be navigating a big city like Chicago. and trying to get to your destination without a map. Now imagine if you are given a map of New York City while you are in Chicago. You can travel as fast as possible, only the get to the wrong place faster. Make sure all the tools you use are to your benefit. Guaranteed Removal will provide you with all the ammunition you need to gain success.

 

 

Aggressive Rebuttals

What draws the line between personal, and professional? Since the internet houses millions of websites that are easily accessible for any and all users, it is important to understand that not everybody is going to love your product/service. How you respond is what makes the difference. The best approach is to never get personal, point out the facts and admit fault as taking responsibility goes a long way. The saying “the customer is always right” is never a bad motto, a bad phone call could result in a negative review you are stuck with forever! Reply to the simple “thank you” reviews as these acts of kindness will play a role in the future when your potential clients are looking you up. It is okay if everybody does not love your service, there are plenty of fish in the sea.

 

 

 

Inactive in Community

Networking and customer relations is a huge part of business nowadays. It is especially beneficial when it comes to managing your online reputation. Being active in the community not only shows the people you care but it also shows your employees you are here to provide an honest and valued service that you truly care about.

 

Quick fixes for online reputation mistakes:

  • Charitable Donations
  • Volunteering
  • Hiring local college interns
  • Social Media

 

Online Reputation Mistakes Will Not Fix Itself

Thinking reputation management is not important is a terrible assumption most business owners make. They assume everything will just “fall into place”, it won’t. In fact, ignoring the issue could make things worse if you are doing nothing to combat the negativity. Your business may have stellar reviews today but one negative review could turn that around in a heartbeat so make sure you are constantly reminding your users and customers to give feedback. Incentives work, offer a free gift or a discount if a review is provided. This gives your customers a sense of belonging.

The more effort your users see you are putting in, the more likely they are to purchase your product/service. Having a personable contact at a company is another heavy influence or consumer buying. It is all about making sure they know it is money well spent. According to various studies about 50% of users online will take the time to check reviews and articles about your company before they buy anything. Never get too relaxed, the effects of negative information online is harmful to your success rate.

 

 

Blackhat SEO 

This is a common mistake some make without even realizing it. Blackhat SEO refers to the use of aggressive search engine optimization tactics that forces search engines to believe one thing when your website shows something completely different. A common occurrence would be placing keywords at the end of your sentences and turning the text to white, this is a huge red flag. The readers will not see the text but Google will recognize it from the HTML code and rank your site higher.

Search engines like Google, Bing, and AOL have stepped up their preventive measures to ensure these practices stop. Your search visibility will be dramatically lower and in some circumstances, Google will noindex your entire site! There are many effective ways to promote your business, SEO takes time and unfortunately, there are no quick-fixes when working on the internet.

 

 

Over Promising and Under Delivering

Working as a startup or in sales, many employees say or do things that they may not be able to deliver in order to close the deal. Having the mentality of making the sale over results is the worst decision you can make.

So, be upfront and honest with your clients. It may take a few more calls with that prospect that could save you a lot of headache down the road when things go pear-shaped. It is better to give a general overview with an elongated time frame and finish early then to ever miss a due date. This is how negative articles and reviews start to appear online.

A company’s success is embedded in their morals and beliefs. Make your word your bond with your customers so they can rely on you to get the job done.

 

Doing it Alone

Don’t. It is wise to have a team of professionals to review your plan, vision, and website. From there we can implement various campaigns in order to restore your reputation or the image of your company online. In many cases there are minor adjusts one can do to prevent your online reputation from crumbling. Call us now for your options, what do you have to lose? Online reputation mistakes have long-lasting effects to your reputation, make sure you’re protected.

 

What is a Gap Analysis

What is a Gap Analysis 

The benefits of working with our team are that we have the ability to always remove negative and defamatory content. We stand out from our competitors because we always perform a gap analysis whenever we take on a new project. 

In regards to the reputation management industry, a gap analysis is what allows us to access potential threats and opportunities. 

We’re going to give you an inside look into how our gap analysis works and why we perform one.

The Gap Analysis Let’s Us Know If We Can Help You 

A gap analysis takes place during the research part of our process. We use it to compare your results with the results of companies or individuals that are similar to you or your company. 

The idea is to investigate websites with offending content and compare their entries to our list of strong domains that can be used to suppress problematic content.

Why We Perform a Gap Analysis

The gap analysis is so important because it influences the entire strategy from start to finish. Basically, it allows us to develop a concrete plan to get you the results you deserve.

For example, once we have the results of the gap analysis, we are able to create a list of controllable web properties that will allow us to display you in a positive light. This newly created content will then bring in organic traffic for your business, provide positive social mentions of your business, and most importantly get you inbound links.

The Art of Content Suppression

Only by performing a gap analysis is it possible to know how to suppress a piece of content. The entire concept of online reputation management is to have a piece of content suppressed so it no longer appears on the first page of Google for a specific search term.

When defamatory content doesn’t make the first page of Google it’s practically invisible since the average visitor doesn’t go past the first five listings. Therefore, it won’t have a significant impact on your online reputation any longer. 

Why Not Ask the Website to Remove a Piece of Content?

The first thing our reputation management team will try is to contact the website to have the negative content removed. However, website’s aren’t required to remove negative content in most cases.

It is true that you could attempt to take legal action. However, this is expensive and time-consuming. Plus, there’s a good chance that it won’t result in a removal so content suppression is a guaranteed option to fix your online reputation.

That’s why a gap analysis becomes so important.

Last Word – A Gap Analysis is the Start to Getting Your Reputation Back on Track

A gap analysis requires a team of reputation management experts to gather and interpret the results. This is why we recommend that you contact us for your free consultation today to see if we can help you get your reputation back on track. 

You’ll get better results and have a guarantee that defamatory content will be removed from the public eye.

Do you need help protecting your online reputation?