Online Reputation Management Process Explained
Are you interested in learning how online reputation management works? In this article, we will define what online reputation management (ORM) is and share some of the most influential approaches and methods we use every day here at GuaranteedRemoval to resolve issues for our clients.
There are a lot of delusions regarding online reputation management. Some individuals think it’s simply monitoring your online presence, while others assume it has something to do with public relationships, yet some literally have no clue about how it can affect businesses and their bottom line.
Businesses of all sizes can profit from obtaining a precise framework of its core theories.
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Why Online Reputation Matters
Not only do individuals see the internet as their primary expert of data, however, they also believe what sites such as Google shows them.
Moreso, individuals make choices based on what they discover online. How scary is that?
- 66% of people view the internet as the most credible reference for information about a person or a company
- 70% of business directors have denied an applicant due to something they saw online.
- When scanning online for a nearby business, 97% of individuals religiously read online reviews
- More than 80% of reputation damages arise from confusion or misinterpretation amidst the buzz and what is the truth, or reality
After viewing those statistics, it’s obvious that what happens online influences your life, before, now and in the future.
In this digital age, the online world is shifting into more of a necessity as they need it to deal with the rest of our activities.
Even if you need to touch a computer, you are using technology every single day. This may be driving your car, adjusting your smart thermostat or even cruising around in your new Tesla.
99% of United States citizen-consumers some form of technology or “smart device” on a daily basis.
This suggests that there are an infinite amount of ways for you to create your digital footprint. Whether it be positive or negative.
Furthermore, you may not believe that individuals are searching for you online, however, there is a great chance people are.
With over 7 Billion people on Earth, it would be crazy to think that not one of them is not looking you up.
Typical causes involve:
- Companies doing pre-interview analysis
- Landowners researching potential renters
- Children seeking to find details of their parents
- Inquisitive significant others, both past, and present
- Previous co-workers hoping to bestow professional opportunities
- University admission committees assessing soon-to-be students
- Insurance firms performing risk evaluations
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How Online Reputation Management Works
Help like this utilizes a combo of public relations techniques coupled with high-level SEO methods in order to build positive online content. These tactic works to push anything negative off of the first page on each search engines’ results.
- Designing and optimizing domains
- Generating high-quality backlinks
- Thoughtful management posts
- Social media control
- Managing online reviews
- Content curation
Why Online Reputation?
It doesn’t matter if you are the CEO of a large corporation, a sales director, business executive, a diplomat or even a small business proprietor, your online reputation is your most important asset.
Perversely, whether your search results display positive or negative results, these listings will define the overall online reputation of yourself or your business.
So when is it important to have a positive reputation online?
- Driving an IPO
- Obtaining funding for a business adventure
- Drawing in new potential customers
- Forming a strategic business alliance
- Competing for public office
- Improving your career path
What Are the Benefits of Online Reputation Management
- Make sure your online reputation matches your business or personal brand.
- Lessen brand uncertainty within Google, Bing, and Yahoo’s search results
- Recognize and combat detrimental reputation brand crises
- Defend your reputation and your future with a decisive, accurate web appearance
- Create a network of online connections in order to create more trust and credibility amongst your customers
- Respond to negative and untruthful reviews, posts, and/or news articles.
- Elaborate on preexisting online marketing campaigns that showed success
- Ascertain yourself as a trusted expert online as well as across all social media platforms
You have presumably recognized by now that reputation management does not come with a step-by-step how-to or should you see fast results.
ORM is a long-term plan to preserve and strengthen your online reputation for what happened in the past, what’s happening today, and what you expect to happen in the future.
What type of difficulties can a well constructed online reputation management strategy fix?
Negative Online Reviews
Negative reviews on Google, Yelp, TripAdvisor, and Ripoff Report will cost businesses hundreds of billions of dollars each year. These are sites where customers can leave an unbiased opinion, it is essentially a place where disgruntled customers come to slander and defame businesses. (Click here to learn how to remove negative online reviews)
This is because consumers overwhelmingly believe online reviews when trying to learn about particular products and services prior to visiting their store or website to make a purchase.
Even worse, customers infrequently distinguish the truth amongst genuine customer complaints and fraudulent lower star ratings.
However, don’t panic. GuaranteedRemoval.com can assist you with review management. This way you know what consumers are saying about you at all times. The best part is now you can act fast before the situation worsens.
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Customers do a lot of investigation online prior to making that final purchase. Moreover, corresponding posts have a notable influence on their ultimate decision.
Wistfully, hundreds of product connection sites are associated with one of the products they are relating to. So that means that many of those sites are in fact controlled by the same company
Unwanted News Articles & Posts
Negative articles are a tremendous online reputation problem for most of our clients. Distressed press pulls down a company’s reputation, and quickly.
This can affect a company’s total revenue, hiring, and employee retention as well as funding. So, financial firms succumb to a massive loss in clients. As investors unload stocks, and customers stop buying or talking about you.
However, negative Google results are not the only thing that affects businesses. False knowledge and public scandals help potential customers determine whether or not a particular company has a positive or negative online reputation.
Unfortunately, when reporters get ahold of a fascinating narrative, they oftentimes distribute it while it’s hot, this means before the truth is released. Even if the story is ultimately disproved, it may stay on the internet indefinitely.
Damage is further increased as false stories are distributed out to hundreds or thousands of readers.
Brand Crises & Attacks on Your Reputation
Online slander is possibly one of the worst obstacles you can have when operating a business. It’s not enjoyable, as a business owner, when negative content is referencing your business online. Furthermore, nothing is more damaging than malicious, opprobrious attacks.
Whether the cause is a dissatisfied past worker, a hostile ex, or a sneaky unethical competitor. You must combat this negativity at all costs. Nevertheless, be prepared as these situations can be remarkably fragile.
Consequently enough, it is sufficient to solicit advice from online reputation management experts such as GuaranteedRemoval before you end up making matters worse.
Uncertainty About Your Brand
Not all companies have uncommon names. If your business name is also a popular word then you may struggle to find decent online exposure.
This does not only limits your online marketing efforts, but it also deters potential customers from discovering your site.
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Lack of Brand Clarity
You may have an immaculate online reputation, nevertheless, others who talk about you online (your customers) may not be as careful.
Unfortunately, online personality disorder could cause someone else’s social media profiles, ellicit images, and mug shots to show within your own search results.
You may know which results are yours, however, others might not be able to distinguish between what is about you and someone else that has the same name as you.
Brands are in more danger online than ever before. Fictitious profiles are emerging and they have the power to severely undermine a business’ reputation only if customers think they’re your real accounts.
Misleading Online Profiles
GuaranteedRemoval clients consist of global business directors and contributors who have worked to help change the world.
Although, their personal search results did not explicitly reflect their lifetime achievements.
GuaranteedRemoval will help ensure that your online reputation management is both positive and authentic.