7 Branding Mistakes to Avoid When Building an Online Brand
Are your branding mistakes costing your business? Learn the top branding mistakes and how to avoid them.
You’re building an online brand, which means you’re trying to dominate your target market and rise above your competitors. You believe you have all of the right tools, but for some reason, your online presence is not as large as you wish for it to be.
This means you are making some of the common branding mistakes that businesses around the globe have made when they first began building their online brand. These mistakes are prevalent amongst newcomers to building their online brand and can hurt their credibility and authority online, which is why it is so crucial to avoid these branding mistakes. Without further adieu, here are seven mistakes to avoid when building an online brand.
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The most common branding mistakes to avoid when building and monitoring your online brand include the following:
1. Not Standing Out
Why do you think that companies like Apple, Facebook, or Twitter stand out among the crowd? This is because they were some of the first companies to do what they were doing. Instead of modeling other businesses and competitors, they took their own approach and did their best at becoming different from everyone else. Instead of attempting to blend in with the crowd, try to stand out and become something unique.
Internet users love to boast about finding the newest application, product or service online. By differentiating yourself from industry standards you can put your company on the map quickly.
Many business owners examine what their competitors do, and simply mimic those strategies. They think, “Well if this company is succeeding while using this method, I will simply emulate what they’re doing and succeed as well!”, sadly this is often a direction for mixing into the group, instead of standing out.
2. Inconsistency
Consumers do not like to feel like they are confused about what you have to offer. Confusion can usually lead to consumers being distrustful and ultimately steer them away from your brand. For example, if one day you are posting updates on Twitter about how you are empathetic about a certain situation, and then the next day completely changes your tone to something more angry and harsh, then your followers will be extremely confused on what you are really feeling. This is why making sure that what you post is consistent and reliable and easy for your consumers to understand will steer them toward you instead of away.
In addition, remain consistent by always posting at the same time throughout the day. This creates further engagement as after awhile individuals will go onto Facebook at 5 pm because they know you will be posting new content. They want to see what is new with you and what new products/services you may have to offer.
Learn how on how to effectively grow your brand and combat negativity by learning how to remove articles from the internet.
3. Branding Elements & Value Don’t Match
You want to make sure that your colors, fonts, voice, etc. are all consistent with your values and overall what your business stands for. It is important to make sure that your branding elements and values match up to make sure that your consumers do not get confused about what you have to offer.
Believe it or not, if your branding colors do not match up with what you have to offer, this can deter individuals from purchasing from you due to the uncertainty of what your product really may be. Matching branding elements and values are key for building your online brand.
4. Losing Your Cool on Social Media
This happens quite frequently today and can cost companies tons of business. If the owner (you) of a company is seen online tweeting or posting racial slurs, arguing with consumers, or dishing out insults to competitors, it may cause customers to avoid doing business with you in the future.
I know it sounds like something most people would know not to do, but at the moment it can be hard to reason with yourself why you should avoid this. Overall, interacting with consumers in a negative way (especially online) can just lead to customer loss and hurt you more than anyone else. Therefore, avoid losing your cool on social media!
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5. Not Monitoring Online Views
It is essential to monitor your online views when trying to build your brand. When consumers are trying to find a company to do business with or buy a product from, they usually will look to the reviews to see what others have to say.
If you are not monitoring your reviews online, you are not only not viewing what positive things customers are saying about you, but also not viewing what customers dislike about your business. Also, you are leaving these customers without a response from you. When you leave a response, it shows consumers that you are working to improve your business and your product.
Overall, monitoring your reviews online will aid your business by developing more consumer insight and locate the aspects of your business that customers can do without.
6. Customers Can Not Find You Online
If customers can not find you online, of course, you are not going to be able to improve your personal brand. If your social media platforms and website is not properly optimized for your customers to be able to find you easily, then you are missing out on significant opportunities, followers, traffic, and leads for your business.
You need to ensure that when someone Google’s your business name that you are on the front page (preferably the first result) and that you are able to easily be found. Read more about Google reputation management!
7. Not Monitoring Mentions of Your Brand
If you are unaware of what people are saying about your business online, then how can you address any feedback or potential concerns? Staying on top of what people are saying about you online will ensure that you are immediately available to people that have any questions.
You can make sure and always be aware of what people are saying about you online through utilizing tools such as Social Mention, Hootsuite, and Google Alerts.
Another way to manage and control your online presence is through the utilization of online reputation management. Online reputation management has become a key component within businesses that wish to improve their overall online presence and further build their brand online.
Online reputation management can also remove personal information from Google that comes up about you or your company online and ensures you to have a positive online image to your future employers and consumers.
Guaranteed Removal – Contact Us
Guaranteed Removal (GR) is an online reputation management company that works around the clock to effectively eliminate any negative information about you online. Online reputation management is key for businesses that wish to take control of their online presence.
GR can adequately enable you to do the following:
- Establish a positive online reputation
- Remove or Suppress any negative content related to your business
- Learn how to generate more positive online reviews
Take your online reputation into your hands and make sure that you are presenting the most positive image of yourself online. Click for more information on online reputation management mistakes!
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Leveraging Online Business Reviews
Reviews and declarations from your current customers are exceptionally vital for your business, and especially it’s online reputation.
People can compose online reviews (good or bad) for you whether you are marketing goods or services.
Any online recommendations and reviews act as substantial proof that you are effective and valuable and worth working with or purchasing from.
Furthermore, it is necessary that you realize that you are the only individual who can’t leave/post an online review or a testimony for your business.
This would most likely damage the trust built between your business and the potential audience that you’ve worked so hard to build thus far.
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Monitor Search Engines For Social Mentions
If you are anything like most people who have the plan to purchase something from someone else.
You will need to understand what others have said and how they think that their experience went prior to even considering your business. Did their expectations match reality?
If a large percentage of online reviews or client testimonials are negative, consumers will most likely buy elsewhere online.
Think about it, if you saw two businesses with the same good/service but one had favorable reviews… which one would you choose?
If that other business has a higher level of positive online reviews and testimonials, your customers will most likely want to order from the latter.
Depending on the industry of specific business vertical you operate within, depending on how saturated your business market is, obtain a single bad review has the capability to ruin a local business for good.
There are essentially two popular misconceptions that a person can make when he or she is about to purchase something. Especially when it is online since it is easy and convenient.
Companies Need Reviews & Consumer Testimonials
Furthermore, when we talk about reviews and testimonials whether positive or negative, as a business owner you should be working 24/7 to curate new business reviews.
New potential customers will appreciate these resources compared to a company with no reviews.
Sometimes the only way to prove yourself to an indecisive customer is to provide them with positive reviews showcasing your business’ abilities.
It is that simple.
One simple way to advertise and showcase your online business reviews for leverage is by creating posts on your social media featuring your positive reviews.
Most business owners do not realize how influential online business reviews are for growth.
So if you are a business owner with no reviews, we suggest you pick up the phone and contact some of your previous customers.
After you work to generate reviews across a plethora of review sites, make sure you give your team access as well. The more hands-on-deck the better on a situation such as this.
So what do you go about this?… The answer is organization.
Sustaining High-Levels of Organization
In order to keep generating an increase in new business from online business reviews you must stay current. It is important that you do not get too complacent or comfortable.
A lapse in online business reviews generated could leave potential customers wondering what happened. Why hasn’t this company received any new reviews in months?
Leverage Online Business Reviews by Responding Quickly
Let’s be real, if you provide a quality solution you will presumably receive an influx of positive star rating reviews.
However, mixed in with the positive reviews are probably a small number of negative ones as well.
When dealing with negative online business reviews, it is imperative that you act quickly.
For example, if you receive a bad Google review you can respond to rectify the situation in a timely manner.
At the end of the day, as business owners, you hate negative reviews.
However, a negative review online can teach you more about what people really think about your company, employees, or even you as an individual.
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Optimize Marketing Efforts Based on Custom Metrics, KPIs & Analytics
Learning how to analyze your own data online can benefit you in uncountable ways. By reviewing your online analytics, you can learn who your target audience really.
This allows you to create buyer personas on a more detailed scale to improve your marketing efforts.
You can target people you know are interested instead of individuals who may leave negative remarks.
There are a variety of online tools such as Ahrefs, SEMrush, and MOZ that allow you to do a deeper dive into what your insights truly mean.
Your data analytics will showcase where you should make improvements.
For example, you could add follow up emails to your marketing mix in efforts to generate new reviews for recent customers.
It is crucial that you hold your finger to the pulse of your business, never get comfortable.
Increase Leveraging Capacity By Boosting Total Online Business Reviews
If you go the traditional route, as most businesses do, you have probably not invested much into getting or leaving reviews online.
Most small businesses just hope that if they perform quality customer service, their good reviews reflect this.
However, in this digital age consumers turn in Google for everything. That even include where they want to go for dinner.
Having online business reviews will not only increase your visibility but it will also give you added credibility, boost your professional reputation, and provide you with value-added brand exposure.
Wrapping Up: Leveraging Online Business Reviews For Growth
Online business reviews and testimonials are important to your brand’s future prosperity.
Online customers might do extensive research on the various products and services before even deciding to visit their location or online store.
This is where the implementation of enriched data snippets and customer review listings come into play.
So if you feel that you haven’t been capable of collecting enough online business reviews don’t worry this is a long process.
Users are more likely to review a small business online after poor customer experiences moreso than if they had a pleasant experience.
How you leverage your online business reviews will depend on how much repeat business you achieve or how much you increase new traffic for your business (both online or in-person, if applicable).
Online business reviews are one of the only ways that a person will determine whether or not to they want to buy from you.
Users are becoming smarter and smarter each day. You can no longer simply put “Best Company” on your window or on your website without backing it up with proof.
So if you are a business owner struggling to leverage online business reviews currently we can help.
Please complete the form below to receive a FREE CONSULTATION on how you can work to generate more positive online business reviews today.
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Brand Crisis Management
Brand crisis management measures can be linked to many diverse processes within strategic reputation management such as procedure formulation, implementation, and evaluation.
The degree to which businesses can change from being crisis-prone to being crisis-prepared may well correlate with the fact that they are ready to disseminate crisis management and strategic management processes at any given time.
Moreover, the strategic assessment does not fully address dilemmas that could be encountered in the long term by administering and supporting a preferred brand crisis management strategy.
This, of course, is mostly caused by changes in the business ecosystem.
Consequently, a well-known facet of strategic and brand crisis management is examining the business’s internal and external environment. Doing so will help indicate that some strategies are more crisis-prone than others.
- 60% of businesses are equipped with a crisis management plan
- 56% of the businesses with a plan have chosen a crisis management team
- 50% of the businesses with plans have directed crisis exercises or simulations
- 38% of the businesses with plans have faculty qualified in crisis management arts
- 90% of the businesses with plans have formal education once per year
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Create Efficient Communication Plans (Internal & External)
Perhaps the most important element in the crisis management process is the intention of the organizational structure that will come into play during the crisis event.
In numerous cases, a brand crisis management model appears to be the most desired and effective structure choice.
The second issue which must be addressed is the selection of the crisis team.
When selecting which individuals are to be assigned to the team, deliberation must be given to the magnitude of the required task. In addition to whether or not it will require a long term as opposed to a short term commitment by its members.
Next, the designed crisis team manager is tasked with strengthening the group into an effective working unit. Throughout this method, the manager must continuously be aware of the purpose of the unit.
Whereas, in this case, it is to deal with any and all brand crises while still enabling the remainder of the organization to work in line with a regular routine.
The evolution of this team is accomplished through the examination of goals and functions as well as each group and individual processes.
Once the team members understand these issues, the change into a useful cohesive unit commences.
The fourth step in the process is the conception and implementation of the crisis audit. This embodies the tools that collect information and further categorize them into goals.
Brand Crisis Management Priorities
These priorities are not separate and distinct from the organizational objectives.
The priorities are in reality steps needed to guarantee that organizational goals can be achieved in spite of the crisis factors.
Once the team goals and crisis priorities have been established. The next issue to be addressed is the implementation of the crisis plan.
For many organizations, the plan will usually consist of five elements:
- Building a Foundation
- Developing Goals
- Brainstorm Theories
- Identify Trigger Mechanism
- Decide of Effective Action Moves
The foundation gives a summary of the crisis situation. While the goals and objectives are designed to precisely outline the purpose and reduce generalizations and uncertainties.
Your theories will reiterate those circumstances over which we have little control, yet will have a major impact if they transpire.
A trigger mechanism is a notification tool that brings the plan into activation.
It must be structured in such a way that it will not be inappropriately executed or limited in any way.
Once implemented by the trigger mechanism, the plan, now fully implemented, moves the team into the action phase.
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Why You Need a Brand Crisis Management Plan Now
Before we get started, these issues change how we need to address the response. Here are a few structural components that we want to consider:
- Do we have the right people to address this situation?
- Who does what?
- What tools do you have to manage incoming information?
- Is the visibility of our stakeholders affected?
- Do we have a means for managing social media and crisis communications?
- Will our staff/customers/stakeholders have trust that we are in control?
The problem of when to have a proactive plan breaks down into two parts.
- Why do I need a crisis management plan?
- How does it need to be proactive?
To acknowledge the first part, it is worth examining some common interpretations of crisis management and crises.
Monitoring Social Mentions
Another perspective of crisis management has also developed over the last years; the constant media coverage through internet news websites and popular social media channels.
Companies are constantly defied and beaten with new data resulting in a crisis that evolves hour by hour. Necessitating that the crisis must be managed through rapid response.
Long Term Ideas to Combat Brand Crises
Other experts in the field have also identified the common long-term property of the two management fields and how they deal with emergent situations and are concerned with organizational survival in the future.
The strategic plan of an organization or a nation is incomplete unless it includes the integration of crisis management.
What Makes a Crisis Plan a Success?
Planning in order to prevent crises requires a strategic approach and mindset.
Managers, when developing corporate strategies, should be aware of potential events that may lead to crises.
Crisis Response Plan to Improve Brand Reputation
Although the circumstance has improved over the last few years, traditional crisis management is still observed as a separate planning process and not intertwined with policy.
Notwithstanding the developing interest in the strategic value of crises, our understanding of the area is limited.
One key point is that the precise relationship between a firm’s strategic environment and its crisis management decisions remains to be completely blueprinted.
Furthermore, there are several articles discussing crisis and strategic integration focus mostly on the coordination of activities within two separate management fields.
To conclude, the indicative lack of focus on the crisis aspect of strategic management could be a problem in future crisis handling. This should be addressed more thoroughly by business managers.
Build your business a safety net now and be proactive. Don’t wait until a brand crisis appears before you decide to take action. To get started today on building an effective brand crisis management plan please complete the form below.
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Importance of a Positive Reputation
What is the importance of a positive reputation? Get the latest on why a good online image is so critical to success.
In 2020, consumers turn to the internet for answers to all of their problems. This is especially true when individuals are deciding to do business or buy from a new brand or company.
As a business owner, it is imperative that you work to build that safety net. A safety net we like to call your online reputation management strategy. That way, when a brand crisis emerges, you are fully prepared to face it effectively head-on.
Every business’s reputation rests upon its customers (past and future). What people say about you online, no matter if it is true or false, will impact your bottom line.
Companies with a bad reputation not only lessen their revenue stream. They start digging a hole that will be extremely difficult to overcome in the future. Whereas the benefits of a positive reputation online may attract more customers than you have ever imagined.
In this article, we will outline the importance of reputation management and the benefits of a good company reputation in 2020.
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A Good Reputation Requires Patience & Character
Building a good reputation, whether it be for a business or an individual takes time. There is no magic trick to make negative content vanish online. There are certain circumstances where you can convince the webmaster (or whoever published the negative content) to kindly remove it.
However, for most businesses (and especially individuals) this process is not as simple as it seems. Managing to uphold a positive reputation online should be at the root of your mission statement or one of the main focuses for your business.
In 2020, there are no more first impressions. Consumers have all the access they need for finding important feedback about any company. This can include online reviews, public files, and even financial records. Most of which can be found with a simple Google Search.
For this reason, only, companies end up spending 10 times more than what they have to on advertising and marketing. Just to “flood out” any negative results that may linger online.
Did you know that nearly 80% of consumers will change their mind about making a purchase after seeing a single negative remark online?
The Ripple Effect of a Good Online Reputation
Generating a ripple effect and expanding your potential marketing effortlessly is possible thanks to online reputation management.
Have you ever noticed way certain companies can charge a higher cost for their products even when consumers know they are paying too much? Has your friend ever purchased a good item and talked up the store so much you had to check it out? Or maybe you are a business owner and one day you wake up to customers waiting outside before you even open?!
If this point in time, you’re probably wondering “Yeah sure, that’s great in theory and I would love for that to happen, but how?”. The answer is much simpler than you thing.
Take a step back and brainstorm all the companies (in your opinion) that had a tremendous amount of success in a relatively fast timeframe. Examples that come to mind could be, LuLuLemon, Supreme, Uber, White Claw, and even SiriusXM. What do they all have in common?
Stumped? Let us help. They all have extremely good online reputations.
All of these companies were successfully able to adapt to the digital movement and create segments of popular markets.
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Most of these companies stay on top of reputational trends, marketing at the right time, and use word-of-mouth marketing to expand their customer base.
LuLuLemon: Sponsors popular sporting events & markets as affordable luxury activewear.
Supreme: Luxury streetwear for elitists (able to charge 10x for the same product)
Uber: Reduce drunk driving, save money with ride-share, creates freedom, and endless job opportunities. “Your day belongs to you”
White Claw: Front leaders in the “hard seltzer” movement. Appealing to everyone with their catchy slogan “Ain’t no laws when your drinking Claws”.
Online Reviews
The importance of a positive reputation when it comes to online reviews is unmatched. Some say your online reviews controls 80% of the perception consumers make when creating that “first impression”.
- 90% of consumers read online reviews before visiting a business.
- 90% of consumers read less than 10 reviews before making purchases
- Online reviews have been shown to impact 67.7% of purchasing decisions.
- 84% of people trust online reviews as much as a personal recommendation.
- 74% of consumers say that positive reviews make them trust a local business more.
- Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue.
- 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
- 80% of consumers will change their mind about making a purchase due to bad review or negative information online.
- 85% of tech buyers read up to 10 online reviews before making a purchase.
Word of Mouth
Studies have shown that the positive use of word-of-mouth marketing generates 700% better results than traditional marketing. One bad experience can blacklist a company from an entire family or friend group from ever shopping there.
On the opposition, however, have a positive experience in this department will generate seemingly endless amounts of opportunities for your business.
Generating word-of-mouth marketing can be simpler than you might expect. Yes, consumers are going to say and do what they want. However, if you vaguely mention something to them about spreading the word, overtime you will see results.
One way you can incentivize your customers would be to create a loyalty program and hand out discount coupons with a number (designated to that initial customer). That way every time Jane Doe refers someone you know who and when it was so you can thank them next time you see them.
In theory, one person refers to three more people than those three people refer three more. Now you can 13 potential customers ready to purchase from you all thanks to one.
Conclusion: Importance of a Positive Reputation
At the end of the day, your customers will say whatever they want about you. Often times, disgruntled customers seem to hold nothing back online, coming for the throats of the business owners. However, it is important to remember the importance of a positive reputation – and that you are at least partially in control. There are infinite options and routes you can take to improve the public perception of your brand.
If you would like to learn more about how GuaranteedRemoval.com has helped thousands of businesses and individuals restore a positive reputation and finally take back control of their online reputation.
Remember, it takes 20 years to build a good reputation but only 5 seconds to lose it. Keep this in mind throughout life and your perspective will quickly change from all walks of life. Get in touch today, our team is standing by.
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ORM in SEO
What is ORM in SEO?
One of the most popular questions we hear every day on our calls with our clients is, “How does SEO help my online reputation”.
The answer is simple, SEO is everything when it comes to the internet. SEO otherwise known as search engine optimization allows you to notify Google, Bing, Yahoo or any other search engine exactly what your article is about and why it is important.
When done properly your published content can potentially reach the first page of each SERP (search engine results page).
Once you perfect this art of using keywords and optimal placement you have the opportunity to outrank much larger sites and reach the “all desired” number one position on the first page.
But why is ORM in SEO so important? Why does our team spend countless hours constantly monitoring and updating the content we share?
Because you have to, plain and simple. If you know how your competitors are writing you can take it up a notch to beat them. This is done using more relevant photos, infographics, tips from other articles that they may have missed, and much more.
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Digital Marketing Meets ORM & SEO
What does Digital Marketing have anything to do with ORM or SEO? In short, it has everything to do with these two topics.
ORM or online reputation management is the way individuals and businesses manage their reputation online. Whether it’s through their own media or from third-parties (media outlets and PR companies). Digital marketing at its core is ORM.
SEO plays the role of optimizing your Digital Marketing efforts while working to improve your overall online reputation management strategy.
For example, let’s say you are a startup company with little to no notoriety within your existing industry. How you market yourself online forms the groundwork for how others will perceive you at first glance. It creates that first impression where consumers will either enter your website or store or walk away for good.
Here are some of the most well known Digitial Marketing strategies thus far in 2019:
- SEO
- Search Engine Marketing
- Content Marketing (Social media, etc)
- Remarketing (reaching consumers who previously engaged with your content)
- Email Marketing (still one of the best marketing methods and has been for decades)
- Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
What Are The Differences Between ORM and SEO?
Here at GuaranteedRemoval, we work with our clients to create and improve upon existing online content in order to have it rank favorably within the eyes of Google, Bing, and Yahoo.
Anyone can purchase a website, post blogs and photos and hope their content reaches the front pages of the search results. However, by implementing traditional and modern ORM in SEO practices you can essentially quicken or expedite the process.
By utilizing various relevant keywords and meta descriptions you can work your way around Google’s algorithm in a sense and gain more traffic onto your desired platform. Or you can quickly hide negative information that may be appearing on Google.
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Restructuring Search Engine Results
What do we mean by this? Is there a magic trick to editing how Google looks?
Well no, but there are various things you can try in order to optimize pre-existing and new publications in order to rank positively on each respective search engine.
As we previously mentioned search engine optimization (SEO) is the way you input certain words into your blog posts, online portfolios, images, and press releases so Google, as well as the other search engines, know exactly what you are talking about. Here are other factors and influence your SEO efforts:
- Having a secured domain or HTTPS (not HTTP)
- Page Speed (clean up the look, compress files, and more)
- Mobile Friendliness (in 2010 everyone has a smartphone, you cannot skip this step)
- Age of Domain
- Optimized Content (keywords, photos, etc)
- Backlinks
- User Experience (or behavioral flow)
Online marketing means you can consistently edit and revamp your website and other media to outrank others or to flood negative content off of the first page.
One of the best tips here is to only publish high-quality content. These means do not simply recreate another website’s article and add more pictures. Find out what they missed and elaborate on the gaps. This can be done by inserting keywords into the title tags and going more in-depth on the product and service being offered to the end-user.
Creating a High Authority with ORM in SEO
If you are a newly established website and struggling to reach the front page of Google it is more or less due to you having little authority online.
If you spend a lot of time on YouTube looking for better ways to increase your traffic you have probably heard of the name Neil Patel. He is excellent at what he does and a true ORM in SEO guru, however, his website received tons of traffic so anything he writes is quickly going to find its way to the front page. It is easier said than done, so more note that implements what Neil says will most likely not do the trick.
As for you, the new website, it is going to take you on average 6-12 months before you start to see a steady increase in website traffic thus making your SEO journey slower than already established websites.
In order to increase your authority online one of the best tips again is to publish high-quality content. This will open up opportunities for other websites to link to you! This increases not only the trust score of your website but over time after hundreds of backlinks, your rankings will explode.
If I were to start a new website today I would spend 50% of my time looking for other websites that may benefit from an article I have written. You simply email them (locate emails using hunter.io) and request a backlink and in exchange, you can possibly write an entire article about them on your website. However, if your content has great insights they may not need anything in return.
Good SEO practices, a solid ORM strategy and constantly generating new backlinks should have your website sitting comfortably on the first page in about 12 months.
Is ORM in SEO A Long-term Solution?
When creating an ORM in SEO strategy it is important to note that the results may take many months but this is a long-term and scalable solution to manage your online reputation.
It is important to publish content on a daily basis while you are working to improve your online reputation. ORM companies such as GuaranteedRemoval work around the clock to curate, design, publish and optimize every piece of content that we release.
The goal of your SEO strategy is to own the top search results for the keywords in your industry. For example, if you are a small gym and are looking to attract new clients you may focus on the following keywords to better optimize your gym’s exposure online.
- Gym Near Me (1,000,000 Monthly Searches)
- Gyms Near Me (673,000 Monthly Searches) – noticed how big this difference is…
- Crossfit Gym Near Me (18,1000 Monthly Searches)
- Best Gym Near Me (12,100 Monthly Searches)
There are a plethora of tools used to assist you in discovering what keywords work best for you. We prefer SEMRush or AHRefs.
Can ORM in SEO Handle Negative Reviews Online?
Yes and no. ORM in SEO is not a saving grace when looking to combat all forms of negativity online.
Review platforms such as Yelp, Google My Business, TripAdvisor, and even TrustPilot have strict guidelines when you are looking to remove or suppress a review. Yelp is easy if you do not pay for advertising they probably won’t show that many reviews anyways.
However, if you are dealing with a negative review on the first page of Google and they do not meet the criteria below you may need to implement ORM in SEO in order to hide the negative review.
Negative reviews happen and sometimes for no reason at all. Sometimes people just have a bad day and take it out on your brand however statistics should consumers are 80% less likely to do business with a brand that has recently obtained a bad review.
Our goal here at GuaranteedRemoval.com is to ensure your clients were not only be satisfied but provide feedback about their experience. You can incentivize these individuals with gift cards and discounts off their next purchase with you (i.e. via remarketing efforts).
Related Questions
Q: How long does ORM in SEO strategies take to work?
On average (depending on the severity and volume of negative information online) online reputation management and SEO campaigns tend to take 6-12 months for the best results. Some campaigns are finalized in as little as 3-months.
Q: How Can You Guarantee Results?
It’s simple if our team fails to do as promised you (the client) is entitled to a money-back refund.
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How to Protect Yourself From Online Embarrassment
How to Protect Yourself From Online Embarrassment in 2019
Have you ever heard the old saying, “once something is online it is there forever”? Well, in a sense this can be true in today’s world.
With the emergence of social networks and how easily individuals can gain access to the internet, there is always a chance that your personal information can fall into the wrong hands.
Knowing how to act is important however knowing how to prevent online embarrassment will not only save you stress but money in the long run.
In this article, we will discuss how you can use online reputation management services and popular practices to minimize the risk of online embarrassment. In addition, we will cover how to properly use social media to reduce the spread of your personal information online.
Having a plan of recourse is never a bad idea. Learn how to create crisis management strategies with the best team in online reputation.
Now let’s dive into how online reputation is assisting individuals with monitoring, maintaining, and even restoring a positive web presence.
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Using Online Reputation to Protect Yourself From Online Embarrassment
What is online reputation management? For those of you who are new to reputation management, online reputation management or ORM is the art of restoring, maintaining, and monitoring the online presence or notoriety of either an individual or a business.
When you share personal information online it is important to remember how large the internet is and how many people use it on a daily basis. Even if you are a normal person with a minimal presence online that does not mean you should stop worrying about cyber threats.
There are millions of cyber threats each year such as identity theft that cripple individuals not only financially but these threats could be an everlasting effect on relationships you have both on and offline.
It is better to start from scratch than to restore a negative reputation.
As you work to build and establish a name for yourself online it is important that you focus your efforts heavily on social media, press releases self-promotions, and SEO (if you have a personal website about yourself).
The most powerful of the three would be the distribution of press releases. Head over to Google and search for local news outlets in your area. Reach out to them and see if they offer a paid service where you write the press release and they publish it on their website for a fee.
Therefore, press releases are a sure-fire way to have new content to reach the first front pages of Google, Bing, and Yahoo.
Next, share those press releases via your social media accounts to gain more exposure.
Lastly, you can copy and paste your new release onto a custom website. Optimize it in hopes of obtaining another spot on Google’s SERPs.
Being Smart on Social Media
When it comes to sharing content online. It may be your first instinct to share funny, controversial, and borderline inappropriate content with your friends and family members.
Unfortunately, these actions can have everlasting effects on your online reputation as you grow older. If you have little to no information online about your search engines such as Google will scour the internet to find anything they can.
This could be a college photo of your drinking 10 years ago. Or an inappropriate Tweet that you thought was funny at the time.
Start by customizing your account settings and making your social networking accounts are private. This will limit the chances of anything reaching Google. Which may be good or bad depending on your situation. However, you will not have to worry about embarrassing photos appearing in the Images tab for the world to see.
Make sure the connections you make on each social platform such as Facebook, Twitter, and LinkedIn are people you trust seeing the information you post.
In other words, if you constantly post photos of you and your friends partying or on vacation. It may be a good idea not to befriend any of your work colleagues.
One easy tip to monitor yourself online is by tracking your name on Google Alerts. This tool allows you to receive instant email notifications the second something about you is published online.
Lastly, this could be a comment on one of your social platforms. Or an entire story about you posted by a third party without your consent. Google Alerts allows you to take action quickly if something negative happens online.
Control the Flow of Your Personal Information Online
So to elaborate more on how you can better control the flow of your personal information online it is important to know where you appear in the first place.
Our team here at GuaranteedRemoval.com will search over 400 websites. In search of any trace of information about you on the web.
If you would like to conduct this search yourself. We recommend searching through the first 10 pages of Google, Bing, AND Yahoo when starting out.
One of the easiest ways to control the spread of your information to set your privacy settings on social media platforms. In addition to limiting what the online world can see about you. You can also remove your information from over 45 background reporting agencies.
Otherwise known as People Search websites. These data aggregate websites house lots of personal information including your contact information, social media links, criminal history, and much more.
Furthermore, our team offers a simple removal solution to clear your name on your behalf. So, if you are interested in learning more about how Guaranteed Removal can assist you. Please fill out the form below and we will reach out to within 24-hours with a detailed solution.
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How to Find Someone Online
How to Find Someone Online in 2019
Have you ever met someone at a party or networking event but forgot to grab their contact information or business card? If so, you have probably spent countless hours out of your day tracking down individuals with minimal success.
In 2019, the internet is home to millions of websites that we can use at our disposal to research personal information and public records referencing essentially anyone we want. Whether you are looking for that gentleman you had a conversation with at the bar or professional athletes. Odds are, you can find out how to contact them on the internet with a few simple tips.
In this article, we will walk you through some simple steps you can employ today if you are attempting to locate or find someone online.
Reunite yourself if your high school friends, locate long lost family members or find information on social media.
Most of the databases online come with a small fee however you are able to uncover anyone’s phone number, home address and lots of other personal information about them.
If you are struggling to locate someone online or wish to remove content from the first several pages of Google, Bing, and Yahoo please fill out the form below.
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Top 4 Search Tools for Finding Someone Online
When turning to the internet to locate information pertaining to a particular subject or locating an individual, it is imperative that you utilize these methods below. These tools will not only save you lots of time but they are extremely accurate. Skip all the mistakes we made during our learning process with these easy tips.
Social Media
In this digital age, if you are not on Facebook or Instagram you are most likely living under a rock or you are a 55-year-old dad who still uses a Motorola Razor flip phone.
Locating individuals on websites such as Facebook has become so simple that it is often shocking at how easy it is to find people online. For example, let’s say you met another person during a night out with your friends, all you have is their first name along with knowing where they’re from, or where they grew up. Social media websites such as Facebook allow users to directly search names and then cross-reference those results when mixed with other criteria such as location or education (if you know where they went to school).
Now keep in mind that many millennials are restricting their social media privacy settings so others cannot locate them as easily however we have other tried and true methods when it comes to finding someone online. Even if you cannot find them on social media.
Background Check Websites
We will cover background check websites in greater detail in one of the following sections however it is important to touch upon the importance of these databases.
With about $10 and a stable internet connection, anyone is able to uncover personal and private information about anyone who was born in the United States.
There are over 45 background check websites online. Often known as people search and data aggregate websites on the internet.
* To learn more about how you can remove your own information from these background check websites, please fill out the form below. We will reach out to you as soon as possible.
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Search Results (Google, Bing, and Yahoo)
90% of online users say they visit Google in search for answers to all of their questions. This is why it is crucial that you ensure your search results are not only positive but rid of personal information.
But what is the best way to locate someone instantly when scouring Google, Bing, and Yahoo for their information?
The best way to narrow down a search engine results page is by placing the main keywords (their name) without quotation marks. This helps Google narrow down the results and only show you websites where that individual’s first, middle, and last names are present. Typically reducing the pages available for search from several hundred to a dozen pages or less.
For example, if you are looking for an individual names John Smith that you met at a networking event in Tampa, Florida this is how you could locate John’s information:
Head over to Google and within the search field or search box you would type in the following:
- “John Smith Tampa”
- “John Smith” Tampa
- “John Smith Tampa Florida”
These will narrow down all of the prompted results to show only individuals names John Smith associated with Tampa, Florida.
Without adding in the quotation marks you will be left filling through hundreds of useless pages before you find any information at all (if you even get that far).
Mugshot Publication Websites
Now there are is a plethora of reason why someone would need to find another individual online. Whether it be for employment, datings or simply making a new business connection. People are some sort of information that desires to find.
Mugshot websites are one of the leading searches online in 2018-2019. After the emergence of several mugshot publication websites dating back to 2015 employers no longer have to wait for background checks to finalize before they can determine whether an individual is or isn’t a fit for their company.
Our removal team has the ability to remove mugshots and criminal records from over 500+ websites so if you are seeing your criminal history or someone you know please contact us as soon as possible to see what options are available to you.
Utilizing People Search Websites
As we touched upon briefly before, people search websites are a “gold mine” when it comes to finding someone online.
A simple web search on websites such as TruthFinder, MyLife, WhitePages, InstantCheckmate and many more disclose information such as the following for anyone to see:
- Name & Birthday
- Email Addresses
- Phone Numbers
- Physical Home Address
- Relatives (family members and friends)
- Social Media Links
- Criminal History
- …and much more.
Our 2-week removal solution will ensure all of your personal and private information is deleted from the internet once and for all. Backed with our a 100% guarantee, you will essentially be “off the grid” and nobody will have access to your personal information listed above.
Final Thoughts on How to Find Someone Online
When it comes to finding someone online you may soon realize that your personal information is more available than you may have expected.
With the growth of people search websites, we are beginning to see a rise in cybersecurity threats such as identity theft as well as fraud.
Be proactive and act now before your information is stolen on the dark web. Most individuals have no idea that their personal information is being viewed or tampered with until it is too late.
To learn more please complete the form below and we will reach out to you right away with a solution specifically catered to you.
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Reputation Score Explained in 2019
What is Your Reputation Score?
Your clients are continually talking — yet would you say you are tuning in?
Decent notoriety focuses on a sound brand, which implies you are dependable and give outstanding client experience. Negative reputation? Development stagnation and income misfortune are unavoidable side-effects of working in the business. However, it is about how you overcome adversity that sets you up for success instead of failure.
Do you know your reputation score? You can’t respond to this inquiry precisely without access to refined client information, in light of the fact that your reputation score has little to do with your (one-sided) view of your image. Your clients are the ones who drive your score, with their online reviews, feedback, and communication. With a couple of words, they can either support it or tear it down.
You have critical command over your reputation online — as long as you are checking your Reputation Score and utilizing the information to improve your clients’ encounters.
Determining Your Reputation Score Yourself
Your Reputation Score reveals to you whether your online nearness is aiding or harming your mission. It fills you in as to whether you would:
- Pass an on the web/internet based life individual verification
- Come up short an on the web-based life individual verification
- Exceed expectations in an on the web/internet based life individual verification
- Our Reputation Score is the main innovation that precisely scours the whole web to coordinate your pictures, internet-based life, Google results, and more against a known database of warnings and strengthening factors that businesses use to screen you. Your Reputation Score resembles a FICO assessment for your computerized impression.
Like a FICO assessment, your Reputation Score can run from “Poor” to “Astounding”. Your genuine score best out at a limit of 800. Individuals with higher scores are factually bound to win profession openings than individuals who have lower scores.
Ways to Improve Your Reputation Score?
Furthermore, what can you do for free and at home to work on improving your online reputation score? How can you start to make a positive impact on your name when others are searching for you.
Aside from things such as your credit score, your reputation score can sometimes easily be skewed or spiral out of control. But the good news is there are many things you can do to restore your reputation is its former glory.
Just like businesses have online reviews, individuals can utilize networks such as social media to voice their side of the story in order to give their readers some background knowledge about them before jumping to any rash conclusions.
Most individuals assume that it is impossible to keep constant control of their online search results when in reality (if you are not a celebrity) minimal efforts can alter what shows on Google, Bing, or Yahoo.
Here are the top 4 tips we recommend so you can start to create a positive image for yourself online and improve your overall reputation score.
1. Improving Your Google Search Results
Start by researching yourself. Act as if you know nothing about who you are.
What type of impression do your search results give? Are they positive? Is there anything at all?
After doing some thorough research you can either compile a list of the websites that mention your name or you can simply start to create new content yourself!
By using content creation sites such as Canva.com you can easily design beautiful artwork that you can share on social media! Sites such as Facebook, Twitter, YouTube, and Instagram tend to high favorably on Google so don’t be shy. Share, share and share as much quality content as you can.
However, make sure your name is included somewhere on the post in order for Google to match it accordingly.
2. Online Reputation Management Campaigns
You can hire online reputation management or content creation agency such as GuaranteedRemoval.com.
Our specialists can handle anything from removing negative or unwanted content from Google, Bing, or Yahoo. To creating personalized exact-match domain websites to showcase your talents, guaranteed to rank highly on each search engine.
The point of online reputation management campaigns is of course to improve your existing reputation score. So if you are interested in learning more about how we can help you, please fill out the form below and we will reach out to you as soon as we can.
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3. Create a Personal Brand
Are you looking for a new job, new home or possibly giving online dating a shot? If so, creating a personal brand for yourself is absolutely imperative.
Not only will you stand out and increase the number of positive search results about yourself but you are also showing future employers or business connections that you take pride in yourself and your work. You go the extra mile to showcase it.
Watch this short video below to get a better understand of how you can begin to develop a personal brand that works best for you.
4. Dive into Social Media
We live in a digital era where individuals spend an average of 10 hours per week on their smartphones or laptops/computers. Facebook alone has an active user base that well exceeds one billion people.
In the past people who chose whether or not it was “worth it” to create social media accounts however now (unless you want to live off the grid), it is important that you not only create these various platforms but post on the monthly, weekly or even daily.
By putting out more and more positive (self-published) content about yourself you are slowly but surely working to improve your overall reputation score online.
Here are the Top 10 social media websites you should create a profile on as soon as possible:
- YouTube
- FB Messenger
- Tumblr
- Quora
- TikTok
How We Can Help Better Your Reputation Score
Begin by focusing on any slanderous substance in reference to your name and amend the circumstances in an auspicious way. On the off chance that you didn’t post a photograph of yourself and might want it removed, our team of removal specialists has the capacity to remove the data effortlessly.
Call us today at 833-873-0360 to talk with a proficient SEO specialist. We offer campaigns for anybody, regardless of the spending we will do everything possible to guarantee your reputation score is positive.
All in all, GuaranteedRemoval emerges from the pack on account of our restrictive monitor programming. No hazard and high reward seem like a formula for success. We anticipate talking with you soon.
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Keep Your Personal Information Private
In 2018, almost everyone has access to the internet whether it is via a smartphone or on a computer at home. While uploading photos to Facebook or Instagram may be fun, you need to keep in mind that everyone in the world now has access to your photo(s). It is essential to maintain a high level of security while writing or posting online.
Let us break down the top reasons why we feel you need to keep your personal information private. Personal reputation is how you are perceived by the world as an individual. It is the first thing anyone thinks about you when they hear your name or see your photo online. We all know that one friend that posts on Instagram 10x a day and updates his/her Facebook status regularly. You begin to form opinions about individuals that you have never even met by the way they carry themselves online. While most of this is under your control, you need to be cautious of what others do with that information you are publishing.
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Top Reasons Why Should Keep Your Personal Information Private
Identity Theft
In this digital era, we are utilizing more online applications to manage our everyday lives. Ensuring your social media accounts and banking information is secure is not difficult if you follow some easy to learn steps. Identity theft is when an individual unlawfully obtains personal/private information about someone in order to impersonate them (mostly for) financial gain.
You can avoid these cyber-attacks by using different passwords on every website. This the most simple and effective way to stop identity theft. Many individuals use one or two passwords for everything. This is great for yourself and so you can remember but what happens when a hacker finds that one password, they now have access to everything!
Therefore, creating passwords that are alpha-numeric with at least 12 characters is the way to go. If you use letters, numbers, and special characters there are over 1 Trillion variations the hacker will need to attempt. Making this task nearly impossible and in turn, safeguarding your information for good. Change your passwords every couple of months.
The next step you should take to keep your personal information private would be to opt-out from any and all background reporting databases. These sites report your exact address, links to your social media accounts, and even friends and family members.
Removing yourself from these 40+ sites will make the task of finding your personal information even more difficult for any hacker. Lastly, make sure you constantly monitor all of your accounts for possible discrepancies. By monitoring your accounts, you will know instantly if something is wrong as you can resolve the issue before it gets bigger.
Future Job Opportunities
Next, sites like Facebook, Instagram, and Twitter are morphing into your “second resume”. This is where potential employers can get a good sense of your personality, an easy way to gauge if you are the right fit for their company. Unless your profile is private, refrain from posting political or religion based posts as this may hinder any job opportunities that come your way in the future. Do not walk into your next interview blind, review your social accounts prior to applying for a position to have the best chance of getting the job.
Credit Scams
This may seem fairly straightforward for many millennials, however, for the older users of the internet, this is very important. When you are online, there are some easy indicators you can see to instantly reassure you that the site you are on is secure. Most importantly find out if a site is ‘secure’. This is simply done by looking at the website address. When you type in Google.com, there is an https:// placed before the web address. This is the SSL telling you this site is secure “https://. If there is no ‘s’ that site is not secure.
As we start to drift away from cash to plastic credit/debit cards this opens new doors for cyberhackers. When setting up your cards, again make the passwords unique and change them monthly. In addition, use a PIN nobody can guess. This means to refrain from using addresses or birthday! As annoying this can seem it will benefit you in the long run by making yourself almost invincible to cyber attacks. Next time you are visiting your bank ask them about setting up secondary privacy questions, this will automatically lock someone out after too many wrong attempts.
Closing Thoughts on Keeping Personal Information Private
Nowadays it is very tempting to use every feature that social media offers, like the location for instance. Keep in mind that you are literally telling people where you are at that exact moment. These actions leave you prone to not only identity theft but other attacks like a home invasion! Your personal address does not have to be on Facebook, even if there is a field for it. Start by reviewing the privacy policies on each website and take every measure you can to safeguard your personal information. Be smart when you are online, we live in a very transparent world, therefore keeping your information private is imperative. Call us if you see something online you disagree with, we can help.
If you are seeking more information on how to remove articles from the internet check out our recent blog!