9 Expert Online Reputation Management Strategies

The Importance Of Online Reputation Management

No matter if you run a business that provides a product or a service, the success of it revolves around your customers. Without customers, you have no business and no revenue. As such, keeping and gaining your customers has to be one of your top priorities.

The reputation of your company is a vital component of getting and keeping customers. If you have a negative reputation, your current customers are likely to move onto what they consider greener pastures and potential clients will likely never approach your business.

In this digital age, your online reputation plays a very large role in your success. It is imperative that you spend time both in building and managing it. The following are tips and strategies to manage your online reputation effectively.

 

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Provide Great Service

It does not matter how much money you spend on marketing, branding, and advertising – if you do not provide great service, your money is wasted. The customers you do reach will not be happy with your company. Instead of continuing business with you, they will move onto another company that does provide great customer service. This will also prevent you from gaining new clients.

HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

When you make great customer service a regular part of your business, though, it is much easier to keep your customers happy and to avoid most issues and complaints. While there will always be some customers who you simply cannot satisfy, most will be more than happy simply to have a company that prioritizes them.

There are many ways you can provide excellent service, but here are a few tips to get you started:

 

Get In Front Of Any Issues

As soon as you see a hint of a potential issue, get in front of it. Do not wait until it blows up if you see it coming. For instance, if a product your company creates and sells turns out to be defective but no customers have complained yet, you might think it best to ignore it unless someone eventually complains.

If your customers find out that you knew and did nothing, though, they will no longer trust you. It is better to get in front of the issue before it becomes an irreparable problem and offer a solution. In doing so, you will build customer loyalty and prevent many online attacks on your company’s reputation.

“It takes many good deeds to build a good reputation…but only one bad one to lose it!” – Benjamin Franklin

 

Resolve Problems As Soon As Possible

Sometimes, you do not see these problems until customers point them out. You may not be able to be preemptive in these cases, but you can respond quickly with a resolution.

Reach out to the customer experiencing the issue, apologize, and offer some sort of solution. Refunds or a free product or service tend to work well with unhappy customers.

 

Underpromise and Over Deliver

Another very effective way to build and maintain a solid online reputation is to underpromise and over-deliver. Instead of spending a lot of time telling the customer what you are going to do, show them. Let them know you are handling the situation but do not oversell how you are handling it. Instead, let them be pleasantly surprised when you actually resolve the situation.

 

Get Reviews

No matter how much things change, word of mouth will always be one of the most effective forms of advertisement. Online reviews – the modern-day avenue for word of mouth- are crucial to running a business. In fact, HostingTribunal shares the following statistics:

  • 15% of consumers do not trust a business without reviews
  • 72% of consumers will not make a move until they read those reviews

 

Expert Strategies for Online Reputation Management

 

With that in mind, here are a couple of effective methods for helping you gather reviews:

 

Ask For Reviews

If you want something, you have to ask for it. Your customers do not automatically think that you want them to leave a review. You must make it clear exactly what you want from them.

In most cases, people will more quickly post a negative review without being asked than a positive one. This is because when they have a negative experience, a person needs a space to vent and desires a resolution to the problem.

It does not always cross a happy customer’s mind to leave a review, though, as positive emotions affect people differently than negative ones. This does not mean you cannot get positive reviews. You simply need to ask for them. Learn how to turn a negative review into a positive one!

 

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Send Out Surveys

Hopefully, you have been collecting email addresses from your customers. If so, your email list is a great place to get reviews. Send out surveys to those on your list. While you want positive reviews, you should also ask for any negative feedback. This gives you the opportunity to improve, which is a goal you should always have for your business.

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about.

 

 

Put Your Business In A Positive Light

When a photographer prepares for a photo session, they spend time setting the scene. During the photoshoot, he or she poses the subject in the best position and light possible in order to accomplish the best possible images.

Businesses need to put some focus into setting their scene, as well, so that they give the best image of the company. There are many ways to do this, but here are a few steps you can take:

Position Yourself As An Authority

If you are looking for information on eating better for your health, you are going to seek out information from someone who seems to know what they are talking about. The same is true for consumers- they want to do business with people who know what they are talking about. It is important that you position yourself as an authority in your field.

Run A Blog

A blog is an excellent way to build your reputation as an authority. Provide valuable content in the form of blog posts. You might also consider giving away how-to guides and other free items that show your customers you are knowledgable in your industry.

Linking to credible sources is great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

You should also link to credible sources in your blog posts. This lets your audience know that you actually researched your topic and that your information is in line with expert information.

Build Relationships With Experts

Linking to expert sources is a great start, but you can take it a step farther by cultivating relationships with experts. Going along with the previous eating healthy example, consider which of the following you would rather read:

  • A blog post that links to a nutritionist’s websites
  • An article where a nutritionist is answering questions

Links are great, but when readers see that you are actually connected to the expert, they find it even easier to trust you. Start building relationships with experts in your industry as soon as possible.

 

 

LinkedIn

LinkedIn is like Facebook for professionals. Businesses should not overlook the opportunities it can bring. It provides a space to post jobs, recruit employees, and market your product or service.

It is also a great place to network with other professionals as discussed above. This opportunity opens the door for you to build relationships with experts to give your business a level of credibility.

 

Expert Strategies for Online Reputation Management 2

 

Be Active On Social Media

As the majority of your consumers are on social media, you should be, too. While being active on all social media platforms would be ideal, the truth is that it may not be possible- at least not in the beginning. As you build your ORM team and get a handle on some of the social sites, you can begin to focus on others, as well.

Start by discovering where your current and potential customers hang out. This will depend largely on your audience as different age groups and personalities are more prevalent on some platforms than others.

With some research, you can find your audience. If you do not yet have accounts on those sites, create them immediately. If you do have them, be sure that you are active on them.

 

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Respond To All Comments

For effective online reputation management, you must respond to all comments, whether positive or negative. Ignoring negative comments can give your audience the idea that you do not care about complaints or struggles that your customers are facing. You have the power to shape the view of your business by treating all comments as important and responding accordingly.

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

 

Make ORM A Priority

A very important step in managing and protecting your online reputation is to make it a top priority, and there are a few effective ways to do this.

 

Create An Effective Strategy

It is much easier to manage something when you know what you need to do and how you need to do it. When it comes to online reputation management, this means creating a process for handling comments and issues and have a clear point where they get escalated to the next point.

In other words, at what point should your employee send the issue to his or her supervisor? What steps should he or she take prior to that point? Having a clear strategy means that everyone is clear about their role and their duties concerning online reputation.

 

Dedicate A Team To ORM

Keeping up with every mention of your company, responding to every comment, and keeping a vigilant eye on everything that is going on involving your online reputation requires a lot of time. Instead of spreading your team out any further by adding on more work, have a team that is dedicated to your online reputation management.

 

Expert Strategies for Online Reputation Management 3

 

Train Your Entire Team

While you should have a team dedicated to ORM, your entire team should understand how important it is, what role they each play in it, and how they should handle any issues that may come their way. No one from the lowest rung of the ladder to the very top should be unaware of the process your company has for managing your online reputation.

Warren Buffett said, “Risk comes from not knowing what you’re doing“. Minimize your risk of losing business by making sure your employees know what to do.

 

Use A Platform Or Service

Even with a team dedicated to ORM, it can be nearly impossible to monitor every mention of your business manually. To combat this, you can use an online reputation management software that can monitor the web for you. Without it, you might overlook a comment that has the potential to destroy your business.

Always Look For Ways To Improve

Waiting for your customers to tell you something is wrong is not a good way to handle business. Instead, you should always be looking for ways to improve even when it looks like things are going well. Never get complacent. As soon as you do, a competitor can sneak in and take over faster than you realize.

Warren Buffett said, “Risk comes from not knowing what you’re doing”. Minimize your risk of losing business by making sure your employees know what to do.

 

Revise Business As Needed

As you look over customer complaints and negative reviews, pay special attention to consistent feedback. If multiple customers complain about the same issue, it may be time to revise your business plan or link up with new suppliers or partners.

For instance, if you have a virtual assistant who responds to emails for you but your customers are complaining that it takes a long time to get a response, you need to investigate. Why is it taking your VA so long?

Are there more emails coming in than you realized and you need to hire an additional VA? Does your VA know how to handle each email or does it take her longer than it should because she needs more training?

Another example is if customers are complaining that your shipping takes too long. Can you switch to a faster company? Is your supplier taking longer than initially agreed? In short, take a look at consistent complaints and determine what needs to change.

You should optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

 

Do Not Overlook SEO In Online Reputation Management

If you know what SEO is, you may wonder how exactly it can affect your online reputation. In short, your audience has to be able to find you to reach the content you want them to. Without optimizing your website and content, you are at the mercy of what other people state about your business online.

Instead, you should aim to take control. By using SEO tips, you can make sure that the positive scene you have set for your business shows up in the first few pages of Google search results.

You should also aim to optimize for local searches. Even if the majority of your customers are from other parts of the country or world, there are still potential customers down the road from you. You want to be sure that you show up in their local searches- preferably in the top two to five local search results.

Online reputation management is a necessary component to running a successful digital or brick and mortar business. Place it high on your list of priorities so that you can maintain and grow your business. Otherwise, you can quickly and easily fall behind your competitors and eventually disappear altogether.

 

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Remove Internet Slander

Remove Internet Slander Meets Online Reputation

Remove internet slander today with the help of GuaranteedRemoval and our award-winning team of strategists.

In this modern world of push-button publishing, any company can become a victim of internet slander. Typically this content derives from disgruntled customers or competitors. Naturally, anyone with an internet connection can publish slanderous articles online. Due to the nature of the online search, unwanted blog posts, comments, and bad press can quickly smear an organization’s reputation. Especially if the prospective customers find harsh criticism as they’re performing research on your business.

These kinds of slanderous attacks can be extremely damaging to your reputation and sustainability. Particularly when they appear on the first page of Google’s search results. However, there are ways to counter them by utilizing the same techniques applied by leading online reputation management experts.

 

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Monitor Your Online Reputation

A key element in any internet reputation management effort would be to always track what is being said about you online. When and if slanderous information is published about your company, you’ll want to be conscious of it quickly. Time is not on your side as you work to remove internet slander.

The simplest way to do so is to set up Google Alerts for your name, your company’s name as well as any other keywords that may be mentioned through these slanderous posts.

 

 

Be Cautious When Responding

Unlike a conversation you may have with someone in person, a conversation formed in the comments section of a blog or online forum will be recorded. These conversations, good or bad, leave a footprint online for years to come. It is human nature to want to get angry and respond furiously, however, you must remain calm throughout this process. How you answer will be seen by future potential customers. The last thing you want to do is burn a bridge before you even meet them.

Rather than reacting instantly, give yourself time to calm down and clearly think through your message before you answer. Once you’re calm, you will likely regret what you may have said in the heat of the moment and worse, possibly enabled the negative publicity to increase in search results.

One easy tip to release pent out anger is to compose an “email”. Start typing out every angry thing you would want to say to this customer or individual posting internet slander. Afterward, delete the email, this may help relieve some stress.

Lastly, before you hit submit and respond publicly walk around your office and ask some of your colleagues to review your response. It is never bad to get as many perspectives as possible. This way, you are absolutely concern before publishing your retort online.

 

Remove Internet Slander

 

Request Content Publishers to Remove Internet Slander

Internet reputation management experts will tell you how to remove internet slander by calling the content publishers who initially distributed the content. This is usually only the case once the comments are slanderous and blatantly untrue. However, most content publishers will not remove material once it has been published.

Once you’ve tried to remove as much of the negative commentary as possible, your next plan of action should be to push the negative dialog as far back from the search engine results as possible. While quite time-consuming, it is a key component.

More relevant positive information, correctly created, in the search engines related to your company will dilute the adverse info and push it farther back into the search engine results. The best way to achieve this is by publishing more valuable information online through user-generated content websites or by constructing optimized profiles on various social media sites. Bear in mind, the huge majority of people simply search the first page of search results.

Companies and individuals may need to rely on Internet reputation control specialists to push negative questions back from the first or second page of search results to a distant area where they will seldom be viewed. Professional online reputation management experts use techniques that include building entire sites, massive article publication and distribution, press release creation and distribution, worldwide blogging, and much more. Additionally, Internet reputation management experts are skilled in search engine optimization techniques and know-how and why search engines rank pages, thus making their efforts even more effective.

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Reputation Score Explained in 2019

What is Your Reputation Score?

Your clients are continually talking — yet would you say you are tuning in?

 

Decent notoriety focuses on a sound brand, which implies you are dependable and give outstanding client experience. Negative reputation? Development stagnation and income misfortune are unavoidable side-effects of working in the business. However, it is about how you overcome adversity that sets you up for success instead of failure.

 

Do you know your reputation score? You can’t respond to this inquiry precisely without access to refined client information, in light of the fact that your reputation score has little to do with your (one-sided) view of your image. Your clients are the ones who drive your score, with their online reviews, feedback, and communication. With a couple of words, they can either support it or tear it down.

 

You have critical command over your reputation online — as long as you are checking your Reputation Score and utilizing the information to improve your clients’ encounters.

 

 

Determining Your Reputation Score Yourself

Your Reputation Score reveals to you whether your online nearness is aiding or harming your mission. It fills you in as to whether you would:

  • Pass an on the web/internet based life individual verification
  • Come up short an on the web-based life individual verification
  • Exceed expectations in an on the web/internet based life individual verification
  • Our Reputation Score is the main innovation that precisely scours the whole web to coordinate your pictures, internet-based life, Google results, and more against a known database of warnings and strengthening factors that businesses use to screen you. Your Reputation Score resembles a FICO assessment for your computerized impression.

 

Like a FICO assessment, your Reputation Score can run from “Poor” to “Astounding”. Your genuine score best out at a limit of 800. Individuals with higher scores are factually bound to win profession openings than individuals who have lower scores.

 

Ways to Improve Your Reputation Score?

Furthermore, what can you do for free and at home to work on improving your online reputation score? How can you start to make a positive impact on your name when others are searching for you.

 

Aside from things such as your credit score, your reputation score can sometimes easily be skewed or spiral out of control. But the good news is there are many things you can do to restore your reputation is its former glory.

 

Just like businesses have online reviews, individuals can utilize networks such as social media to voice their side of the story in order to give their readers some background knowledge about them before jumping to any rash conclusions.

 

Reputation Score
Reputation Score

 

Most individuals assume that it is impossible to keep constant control of their online search results when in reality (if you are not a celebrity) minimal efforts can alter what shows on Google, Bing, or Yahoo.

 

Here are the top 4 tips we recommend so you can start to create a positive image for yourself online and improve your overall reputation score.

 

1. Improving Your Google Search Results

Start by researching yourself. Act as if you know nothing about who you are.

 

What type of impression do your search results give? Are they positive? Is there anything at all?

 

After doing some thorough research you can either compile a list of the websites that mention your name or you can simply start to create new content yourself!

 

By using content creation sites such as Canva.com you can easily design beautiful artwork that you can share on social media! Sites such as Facebook, Twitter, YouTube, and Instagram tend to high favorably on Google so don’t be shy. Share, share and share as much quality content as you can.

 

However, make sure your name is included somewhere on the post in order for Google to match it accordingly.

 

2. Online Reputation Management Campaigns

You can hire online reputation management or content creation agency such as GuaranteedRemoval.com.

Our specialists can handle anything from removing negative or unwanted content from Google, Bing, or  Yahoo. To creating personalized exact-match domain websites to showcase your talents, guaranteed to rank highly on each search engine.

 

The point of online reputation management campaigns is of course to improve your existing reputation score. So if you are interested in learning more about how we can help you, please fill out the form below and we will reach out to you as soon as we can.

 

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3. Create a Personal Brand

Are you looking for a new job, new home or possibly giving online dating a shot? If so, creating a personal brand for yourself is absolutely imperative.

 

Not only will you stand out and increase the number of positive search results about yourself but you are also showing future employers or business connections that you take pride in yourself and your work. You go the extra mile to showcase it.

 

Watch this short video below to get a better understand of how you can begin to develop a personal brand that works best for you.

 

 

4. Dive into Social Media

We live in a digital era where individuals spend an average of 10 hours per week on their smartphones or laptops/computers. Facebook alone has an active user base that well exceeds one billion people.

 

In the past people who chose whether or not it was “worth it” to create social media accounts however now (unless you want to live off the grid), it is important that you not only create these various platforms but post on the monthly, weekly or even daily.

 

By putting out more and more positive (self-published) content about yourself you are slowly but surely working to improve your overall reputation score online.

 

Here are the Top 10 social media websites you should create a profile on as soon as possible:

  1. Facebook
  2. WhatsApp
  3. YouTube
  4. FB Messenger
  5. Instagram
  6. QQ
  7. Tumblr
  8. Twitter
  9. Quora
  10. TikTok

 

How We Can Help Better Your Reputation Score

Begin by focusing on any slanderous substance in reference to your name and amend the circumstances in an auspicious way. On the off chance that you didn’t post a photograph of yourself and might want it removed, our team of removal specialists has the capacity to remove the data effortlessly.

 

Call us today at 833-873-0360 to talk with a proficient SEO specialist. We offer campaigns for anybody, regardless of the spending we will do everything possible to guarantee your reputation score is positive.

 

All in all, GuaranteedRemoval emerges from the pack on account of our restrictive monitor programming. No hazard and high reward seem like a formula for success. We anticipate talking with you soon.

 

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7 Mistakes to Avoid When Building an Online Brand

You’re building an online brand, which means you’re trying to dominate your target market and rise above your competitors. You believe you have all of the right tools, but for some reason, your online presence is not as large as you wish for it to be.

 

This means you are making some of the common branding mistakes that businesses around the globe have made when they first began building their online brand. These mistakes are prevalent amongst newcomers to building their online brand and can hurt their credibility and authority online, which is why it is so crucial to avoid these branding mistakes. Without further adieu, here are seven mistakes to avoid when building an online brand.

 

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The most common branding mistakes to avoid when building and monitoring your online brand include the following:

 

1. Not Standing Out

 

Why do you think that companies like Apple, Facebook, or Twitter stand out among the crowd? This is because they were some of the first companies to do what they were doing. Instead of modeling other businesses and competitors, they took their own approach and did their best at becoming different from everyone else. Instead of attempting to blend in with the crowd, try to stand out and become something unique.

 

Internet users love to boast about finding the newest application, product or service online. By differentiating yourself from industry standards you can put your company on the map quickly.

 

Many business owners examine what their competitors do, and simply mimic those strategies. They think, “Well if this company is succeeding while using this method, I will simply emulate what they’re doing and succeed as well!”, sadly this is often a direction for mixing into the group, instead of standing out.

 

 

red balloon standing out

 

 

2. Inconsistency

 

Consumers do not like to feel like they are confused about what you have to offer. Confusion can usually lead to consumers being distrustful and ultimately steer them away from your brand. For example, if one day you are posting updates on Twitter about how you are empathetic about a certain situation, and then the next day completely changes your tone to something more angry and harsh, then your followers will be extremely confused on what you are really feeling. This is why making sure that what you post is consistent and reliable and easy for your consumers to understand will steer them toward you instead of away.

 

In addition, remain consistent by always posting at the same time throughout the day. This creates further engagement as after awhile individuals will go onto Facebook at 5 pm because they know you will be posting new content. They want to see what is new with you and what new products/services you may have to offer.

 

Learn how on how to effectively grow your brand and combat negativity by learning how to remove articles from the internet.

 

 

3. Branding Elements & Value Don’t Match

 

You want to make sure that your colors, fonts, voice, etc. are all consistent with your values and overall what your business stands for. It is important to make sure that your branding elements and values match up to make sure that your consumers do not get confused about what you have to offer.

 

Believe it or not, if your branding colors do not match up with what you have to offer, this can deter individuals from purchasing from you due to the uncertainty of what your product really may be. Matching branding elements and values are key for building your online brand.

 

 

4. Losing Your Cool on Social Media

 

This happens quite frequently today and can cost companies tons of business. If the owner (you) of a company is seen online tweeting or posting racial slurs, arguing with consumers, or dishing out insults to competitors, it may cause customers to avoid doing business with you in the future.

 

I know it sounds like something most people would know not to do, but at the moment it can be hard to reason with yourself why you should avoid this. Overall, interacting with consumers in a negative way (especially online) can just lead to customer loss and hurt you more than anyone else. Therefore, avoid losing your cool on social media!

 

 

Losing Your Cool on Social Media

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5. Not Monitoring Online Views

 

It is essential to monitor your online views when trying to build your brand. When consumers are trying to find a company to do business with or buy a product from, they usually will look to the reviews to see what others have to say.

 

If you are not monitoring your reviews online, you are not only not viewing what positive things customers are saying about you, but also not viewing what customers dislike about your business. Also, you are leaving these customers without a response from you. When you leave a response, it shows consumers that you are working to improve your business and your product.

 

Overall, monitoring your reviews online will aid your business by developing more consumer insight and locate the aspects of your business that customers can do without.

 

 

6. Customers Can Not Find You Online

 

If customers can not find you online, of course, you are not going to be able to improve your personal brand. If your social media platforms and website is not properly optimized for your customers to be able to find you easily, then you are missing out on significant opportunities, followers, traffic, and leads for your business.

 

You need to ensure that when someone Google’s your business name that you are on the front page (preferably the first result) and that you are able to easily be found. Read more about Google reputation management!

 

Customers Can Not Find You Online

 

 

7. Not Monitoring Mentions of Your Brand

 

If you are unaware of what people are saying about your business online, then how can you address any feedback or potential concerns? Staying on top of what people are saying about you online will ensure that you are immediately available to people that have any questions.

 

You can make sure and always be aware of what people are saying about you online through utilizing tools such as Social Mention, Hootsuite, and Google Alerts.

 

Another way to manage and control your online presence is through the utilization of online reputation management. Online reputation management has become a key component within businesses that wish to improve their overall online presence and further build their brand online.

 

Online reputation management can also remove personal information from Google that comes up about you or your company online and ensures you to have a positive online image to your future employers and consumers.

 

 

Guaranteed Removal – Contact Us

 

Guaranteed Removal (GR) is an online reputation management company that works around the clock to effectively eliminate any negative information about you online. Online reputation management is key for businesses that wish to take control of their online presence.

 

GR can adequately enable you to do the following:

 

  • Establish a positive online reputation

 

  • Remove or Suppress any negative content related to your business

 

  • Learn how to generate more positive online reviews

 

Take your online reputation into your hands and make sure that you are presenting the most positive image of yourself online. Click for more information on online reputation management mistakes!

 

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Online Review Management

Online Reputation Management Done Right.

Before consumers will want to do business with you, they are going to look at what others have to say first. Online reviews have become one of the most trusted sources for consumers in finding the best companies to do business with.

That is was it is imperative that you have a strategy in place for online review management. This is extremely advantageous to businesses that have superb ratings but are harmful to those that may have had a challenging couple of months.

This is why managing your online presence is a must for businesses that are wanting to expand their consumer base. Successfully managing your reviews allows you to present a positive image online, which will ultimately bring more consumers your way. To do this, there are various places to look and options available that can effectively manage your online feedback.

 

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Finding Online Reviews

Reviews can vary from each site on the web, they will directly affect the amount of business you receive. Therefore, finding out where consumers are writing about you is a vital component in online review management. Read more about what reputation management tips you can implement today to better your online reputation! Make sure you know your options when working to remove online reviews yourself.

 

  • Blogs (or Vlogs) – Whether it be through writing or on video, a critic of services within an industry can make or break for certain companies. Entire websites dedicated to blogging, which allows for many users to review your business through lengthy blogs and comment sections. This also pertains to well-known, trusted “vloggers” who rate products or services through videos on YouTube. Easily find out what consumers are saying about your business through online vlogs and the comment section underneath the video. Online review management gives you the chance to explain your side when confronted by “haters”.

 

animated blog

 

 

 

  • Review Sites – Obviously, looking at review sites will be the easiest and most direct way into online review management. These can be various sites such as Yelp, Angie’s List, Yellowpages, and others. These sites are designed for consumers to give in-depth reviews about services or products. As you may be pleased with the number of positive feedback you receive, you may also find out that these sites are not very open to taking down your negative posts.

 

review animation

 

 

 

  • Social Media – Facebook, Twitter, Instagram, or even Google+ are platforms that enable users to review companies. Although many users do not write out fully-detailed reports like on Yelp or Angie’s List, they are still capable of praising your business – or enacting a full-on smear campaign. Social media sites also enable users to interact with each other, which allows them to collectively commend or criticize you.  Online review management can gain massive amounts of followers.

 

animated social media

 

 

Online Review Management – Ways to Deal with Them

No matter how successful your business is, negative reviews are going to happen at some point. Developing a strategy or utilizing various methods to manage or fix your online reputation can prepare you for negative reviews. Furthermore, here are a few ways you can manage your online reputation and reviews:

 

  • MonitoringReading feedback on a daily or weekly basis permits you to view up-to-date comments about your businesses. This establishes a more proactive approach and enables you to manage negative reviews sooner.
  • Promotion – This can be done either by persuading consumers to read your feedback or directly asking them to write one. This is especially beneficial to businesses that have older negative reviews that they are looking to push toward the bottom.

 

reviews animated rocket coming out of laptop

 

 

  • Use Negative Reviews in Your Favor – When consumers are reading negative feedback and the business is nowhere in sight to correct the situation, it may display an uncaring appearance. Therefore, quickly responding to negative reviews (if there are not many) will show customers that you are prepared to fix the situation and are open to criticism.  (Read more)

 

 

Your Online Review Management

Escaping negative reviews is impossible, but keeping a close eye on them is not. Utilizing this reputation guide will aid you and your business in combating negatives. It will also enable you to maintain a positive online reputation. Maintaining your positive image online will strengthen and expand your consumer base. Ultimately allowing your business to continue growing upward. Online review management control of how people perceive you’re and gain their first impresses. Don’t wait, call today for a FREE ANALYSIS on your online review management plan today! Lastly, if you are currently struggling with negative search results please read our blog about how to remove articles from the internet!

 

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Can You Repair Your Past? | Reputation Management

Can you repair your past with reputation management? This article explains the exact steps necessary to clean up your background with a reputation management team. We all make mistakes in our lives, and, sometimes, people will use those mistakes against you. You can’t undo past behaviors but you can make sure that you no longer become the object of gossip. In this article, we present a number of strategic actions that you could take to achieve this.

There are five major steps to repairing your past to manage your reputation. One of the first questions to ask yourself is whether your past needs repairing. The truth is each of us may need some form of reputation management during the course of our lives.

 

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How to Repair Your Past with Reputation Management

1. Ignore What People Say

First, you have to stop listening. If you regularly remind yourself of the bad things you did, it is bound to affect you. Hence, learn how to stop taking it personally.

“A person is not affected emotionally by what happens around them, but by their interpretation of what happened. In turn, our interpretations are formed by our beliefs.”

2. Decide On Your Desired Image

Next, you have to decide how you want people to view you instead. Forget about the things that happened in the past and think about the future. It takes a long time to build a reputation, but it would take even longer if you don’t know what you want that reputation to be!

“Know what your brand stands for, and know what your brand promises. Your brand promise should be precise and attainable, and you should be able to communicate it clearly.”

3. Bring in the Professionals

You may also want to work with a professional reputation management company to help improve your reputation. We know how to develop strategies and action that improve your reputation. We also know how to remove negative comments or suppress your past so that it will no longer haunt you. Mainly, we are on your side and we understand what you are going through. A professional reputation management service such as ours offers a number of important benefits.

4. Be Honest

When people attack your reputation, you can turn things around by owning the narrative and controlling it. Repairing your past becomes second nature. Those who attack you hope that they can point out your flaws. If, however, you immediately accept that you have made mistakes, and point out how you have improved since then, you take the power away from them.

5. Make the Necessary Changes

If you truly are honest about the mistakes that you have made, then you should also be able to see how and where you can improve. Hence, you must put actions in place to make those improvements. For instance, if you delivered poor customer service, you could invest in your employees to improve this. If you have a reputation for overcharging, you could offer a price guarantee. People are very forgiving, particularly if you demonstrate that you have learned from your mistakes.

As long as you have an open mind, you can learn from every experience you have, whether it’s good or bad.

What’s Next?

Repairing your past with reputation management is a complex thing. On the one hand, reputation is your most valuable asset. On the other hand, it is also something you have no control over. No matter how hard you try to do things right, there will always be skeletons in your closet waiting to come out, there are always mistakes to be made, and there are always people just waiting for things to go wrong.

Therefore, the best you can do is to give them as little opportunity for that as possible and, mainly, to consider every experience as a learning experience and turn it into a positive.

Within the next three business days or 72 hours, a reputable removal service can have your negative information removed or dramatically suppressed. If you’re ready to repair your past or have additional questions, contact us today.

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What Does Reputation Management Offer?

Online reputation management (ORM) is one of the most important elements of protecting a business’s brand reputation. A reputation is one of the most vital assets for any organization, and it takes years to build up. Famous entrepreneur and investor, Warren Buffett perhaps described best why reputation management is so incredibly important.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Indeed, a single negative review or comment left by an angry customer, a disgruntled employee, or even the competition, can undo years of hard work and dedication. It doesn’t even matter whether the comment or review is true or not. Once it is there, it creates an impression on prospective customers. This is why you must focus on properly managing your reputation, which you should leave to the professionals, if possible. Therefore, what does a reputation management offer?

 

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reputation management1. Brand and Issue Monitoring

When you ask “what do reputation management offer,” it is important to note that the first thing we do is monitor the narrative. We will find out what information currently exists about you, something that is known as brand monitoring.

“The term “brand monitoring” refers to the observation of comments made about the brand, the products, or the company itself. With this, relevant sources are regularly checked.

At the same time, we will monitor issues as well. This means that we will look at the issues that matter to your particular demographics, and ensure you offer those as a company. This could be anything from a greater focus on environmental sustainability to free postage and packaging.

 

2. Removing Negative Reviews

Removing reviews is not always possible, nor is it always recommended. If someone has a genuine issue, and your response is to simply remove it because it is on a space that you control, all the individual will do is go to space you don’t control and repeat what he or she said, but with even more anger. Nevertheless, it is possible to remove the comment when it is negative or an outright lie.

“Did that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather than providing feedback? Does it contain improper language? Legal liaison and speed of reaction will make it possible to remove the negative review.”

As such, reputation management is also about investigating issues and making decisions based on that.

 

3. Focusing on Social Media

A key element of fabricating, maintaining, and repairing an online reputation, is to be active on social media. The world now communicates through channels such as Facebook and Twitter, and consumers make decisions based on what they find there. Thus, there is a close link between reputation management and social media marketing. Making sure your social media profiles are properly set up and used is a key element of what can be done for you.

“Once someone likes the company page, content you post will appear in their newsfeed alongside posts from friends and family. Besides the big names like Facebook, Twitter, and LinkedIn, there are many smaller social media platforms, each one offering access to valuable groups of potential customers who may be hard to reach in any other way.”

When you ask the question “what do reputation management offer” consider the above items. Basically, we provide a blanket service that monitors the entire internet and we use all the available tools to place your business in a positive light. These services are invaluable in today’s world that is becoming increasingly digital. With more and more people basing their purchasing decisions on what they find online, we cannot stress enough the importance of reputation management.

If you’re ready for reputation management, contact us today and we will walk you step-by-step through the quick and easy process.

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