Remove Internet Slander Meets Online Reputation
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In this modern world of push-button publishing, any company can become a victim of internet slander. Typically this content derives from disgruntled customers or competitors. Naturally, anyone with an internet connection can publish slanderous articles online. Due to the nature of the online search, unwanted blog posts, comments, and bad press can quickly smear an organization’s reputation. Especially if the prospective customers find harsh criticism as they’re performing research on your business.
These kinds of slanderous attacks can be extremely damaging to your reputation and sustainability. Particularly when they appear on the first page of Google’s search results. However, there are ways to counter them by utilizing the same techniques applied by leading online reputation management experts.
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Monitor Your Online Reputation
A key element in any internet reputation management effort would be to always track what is being said about you online. When and if slanderous information is published about your company, you’ll want to be conscious of it quickly. Time is not on your side as you work to remove internet slander.
The simplest way to do so is to set up Google Alerts for your name, your company’s name as well as any other keywords that may be mentioned through these slanderous posts.
Be Cautious When Responding
Unlike a conversation you may have with someone in person, a conversation formed in the comments section of a blog or online forum will be recorded. These conversations, good or bad, leave a footprint online for years to come. It is human nature to want to get angry and respond furiously, however, you must remain calm throughout this process. How you answer will be seen by future potential customers. The last thing you want to do is burn a bridge before you even meet them.
Rather than reacting instantly, give yourself time to calm down and clearly think through your message before you answer. Once you’re calm, you will likely regret what you may have said in the heat of the moment and worse, possibly enabled the negative publicity to increase in search results.
One easy tip to release pent out anger is to compose an “email”. Start typing out every angry thing you would want to say to this customer or individual posting internet slander. Afterward, delete the email, this may help relieve some stress.
Lastly, before you hit submit and respond publicly walk around your office and ask some of your colleagues to review your response. It is never bad to get as many perspectives as possible. This way, you are absolutely concern before publishing your retort online.
Request Content Publishers to Remove Internet Slander
Internet reputation management experts will tell you how to remove internet slander by calling the content publishers who initially distributed the content. This is usually only the case once the comments are slanderous and blatantly untrue. However, most content publishers will not remove material once it has been published.
Once you’ve tried to remove as much of the negative commentary as possible, your next plan of action should be to push the negative dialog as far back from the search engine results as possible. While quite time-consuming, it is a key component.
More relevant positive information, correctly created, in the search engines related to your company will dilute the adverse info and push it farther back into the search engine results. The best way to achieve this is by publishing more valuable information online through user-generated content websites or by constructing optimized profiles on various social media sites. Bear in mind, the huge majority of people simply search the first page of search results.
Companies and individuals may need to rely on Internet reputation control specialists to push negative questions back from the first or second page of search results to a distant area where they will seldom be viewed. Professional online reputation management experts use techniques that include building entire sites, massive article publication and distribution, press release creation and distribution, worldwide blogging, and much more. Additionally, Internet reputation management experts are skilled in search engine optimization techniques and know-how and why search engines rank pages, thus making their efforts even more effective.