In 2020, consumers turn to the internet for answers to all of their problems. This is especially true when individuals are deciding to do business or buy from a new brand or company.
As a business owner, it is imperative that you work to build that safety net. A safety net we like to call your online reputation management strategy. That way, when a brand crisis emerges, you are fully prepared to face it effectively head-on.
Every business’s reputation rests upon its customers (past and future). What people say about you online, no matter if it is true or false, will impact your bottom line.
Companies with a bad reputation not only lessen their revenue stream. They start digging a hole that will be extremely difficult to overcome in the future. Whereas the benefits of a positive reputation online may attract more customers than you have ever imagined.
In this article, we will outline the importance of reputation management and the benefits of a good company reputation in 2020.
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A Good Reputation Requires Patience & Character
Building a good reputation, whether it be for a business or an individual takes time. There is no magic trick to make negative content vanish online. There are certain circumstances where you can convince the webmaster (or whoever published the negative content) to kindly remove it.
However, for most businesses (and especially individuals) this process is not as simple as it seems. Managing to uphold a positive reputation online should be at the root of your mission statement or one of the main focuses for your business.
In 2020, there are no more first impressions. Consumers have all the access they need for finding important feedback about any company. This can include online reviews, public files, and even financial records. Most of which can be found with a simple Google Search.
For this reason, only, companies end up spending 10 times more than what they have to on advertising and marketing. Just to “flood out” any negative results that may linger online.
Did you know that nearly 80% of consumers will change their mind about making a purchase after seeing a single negative remark online?
The Ripple Effect of a Good Online Reputation
Have you ever noticed way certain companies can charge a higher cost for their products even when consumers know they are paying too much? Has your friend ever purchased a good item and talked up the store so much you had to check it out? Or maybe you are a business owner and one day you wake up to customers waiting outside before you even open?!
If this point in time, you’re probably wondering “Yeah sure, that’s great in theory and I would love for that to happen, but how?”. The answer is much simpler than you thing.
Take a step back and brainstorm all the companies (in your opinion) that had a tremendous amount of success in a relatively fast timeframe. Examples that come to mind could be, LuLuLemon, Supreme, Uber, White Claw, and even SiriusXM. What do they all have in common?
Stumped? Let us help. They all have extremely good online reputations.
All of these companies were successfully able to adapt to the digital movement and create segments of popular markets.
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Most of these companies stay on top of reputational trends, marketing at the right time, and use word-of-mouth marketing to expand their customer base.
LuLuLemon: Sponsors popular sporting events & markets as affordable luxury activewear.
Supreme: Luxury streetwear for elitists (able to charge 10x for the same product)
Uber: Reduce drunk driving, save money with ride-share, creates freedom, and endless job opportunities. “Your day belongs to you”
White Claw: Front leaders in the “hard seltzer” movement. Appealing to everyone with their catchy slogan “Ain’t no laws when your drinking Claws”.
The importance of a positive reputation when it comes to online reviews is unmatched. Some say your online reviews controls 80% of the perception consumers make when creating that “first impression”.
- 90% of consumers read online reviews before visiting a business.
- 90% of consumers read less than 10 reviews before making purchases
- Online reviews have been shown to impact 67.7% of purchasing decisions.
- 84% of people trust online reviews as much as a personal recommendation.
- 74% of consumers say that positive reviews make them trust a local business more.
- Every one-star increase in a Yelp rating means a 5 to 9% increase in revenue.
- 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.
- 80% of consumers will change their mind about making a purchase due to bad review or negative information online.
- 85% of tech buyers read up to 10 online reviews before making a purchase.
Word of Mouth
Studies have shown that the positive use of word-of-mouth marketing generates 700% better results than traditional marketing. One bad experience can blacklist a company from an entire family or friend group from ever shopping there.
On the opposition, however, have a positive experience in this department will generate seemingly endless amounts of opportunities for your business.
Generating word-of-mouth marketing can be simpler than you might expect. Yes, consumers are going to say and do what they want. However, if you vaguely mention something to them about spreading the word, overtime you will see results.
One way you can incentivize your customers would be to create a loyalty program and hand out discount coupons with a number (designated to that initial customer). That way every time Jane Doe refers someone you know who and when it was so you can thank them next time you see them.
In theory, one person refers to three more people than those three people refer three more. Now you can 13 potential customers ready to purchase from you all thanks to one.
Conclusion: Importance of a Positive Reputation
At the end of the day, your customers will say whatever they want about you. Often times, disgruntled customers seem to hold nothing back online, coming for the throats of the business owners. However, it is important to remember you are partially in control of your online reputation. There are infinite options and routes you can take to improve the public perception of your brand.
If you would like to learn more about how GuaranteedRemoval.com has helped thousands of businesses and individuals restore a positive reputation and finally take back control of their online reputation.
Remember, it takes 20 years to build a good reputation but only 5 seconds to lose it. Keep this in mind throughout life and your perspective will quickly change from all walks of life. Get in touch today, our team is standing by.
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How To Restore Your Reputation Online (2019)
Together with the broad popularity of the world wide web, there’s an increasing tendency to rely on top search engines for special information regarding services and products. Sites that get recorded on the first pages of the search engines get the most amount of consumer attention.
Internet reputation management is all about appropriate planning and implementing significant online procedures which will help build a positive identity for your company, goods, and solutions among internet users. In the event, your site’s reputation was tarnished in some way or it is essential to revive it if you would like to keep your foothold in the competitive world of business.
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Many top companies within the industry of search engine optimization supply cost-effective services for online reputation management. Many of those search engine optimization companies maintain an expert staff and use innovative tools for monitoring the negative information on customer sites. The key protective activities undertaken by them comprise of the following:
- Powerful content writing
- Eliminating any unwanted content or hyperlinks
- Submission of favorable posts
- Generation of sites and user engagement
- Brand security
- Generation of successful backlinks
On certain occasions, the firms even go for lawful processes for the protection of their customers. It’s essential to pick the ideal firm for dedicated and quality services that will help restore your reputation.
The chief elements contributing to the success of almost any business organization is the belief and confidence clients have in your services and products. So maintaining a superb online reputation is crucial. To attain this, you can count on trusted search engine advertising and positioning providers, that follow ethical methods to restore your reputation various administrative actions. We’re a well-established online reputation firm providing quality solutions for individuals and companies of all sizes.
5 Steps to Restore Your Reputation
Be Proactive When Your Repair Your Reputation
If you don’t do it, somebody else will (and you likely won’t enjoy it). Disgruntled clients or ex-employees can certainly render negative feedback of the experience with your business on popular review sites. Sites such as Yelp, or on social networking websites like Twitter and Facebook. And as a result of its viral nature of the world wide web, that one poor review may spread like wildfire. Furthermore, leaving you with a significant public relations nightmare on your hands.
Remain Transparent With Customers
This attribute helps you better compete with bigger chains and businesses. Disgruntled clients are more inclined to keep on doing business with you when they feel just like you are making the attempt to understand their needs. This is accomplished by reaching out and responding to their opinions online forums, blogs, and social networking websites.
Avoid Timewasting Tasks
Stop wasting unnecessary time on minute tasks. There’s not any denying that the world wide web is a valuable tool for anyone. Regrettably, in addition, it makes it simple for corrupt individuals to distribute unwanted to negative content across the entire internet. However, business owners possess a strong influence in order to fight any emerging brand crises.
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Ammend Disgruntled Feedback Quickly
Bad press online does not have to imply your online reputation is permanently tarnished. However, it does mean you need to take action, and quickly. As a result of the ability of search engines, you are able to track, address, and work to amend complaints regarding your goods or services. Before they have an opportunity to escalate.
Moreso, a few calming words and guarantee of activity from you can go a long way towards un-ruffling a couple of feathers and restoring your reputation. Take the time each week to review your online customer feedback and respond where necessary. Learn more about how to respond to negative reviews here. Plan out a response plan before jumping in headfirst.
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Protect Your Bottom Line
So, safeguard your bottom line, period.
Furthermore, when prospective clients and business partners Google your name, what they view in the search outcome could very well decide whether they decide to work with you. Bad reviews or poor results can put you out of a job. It can also cause significant harm to a bottom line in the form of lost revenue, leads, as well as business opportunities.
So, thank you for taking the time to read our blog on how to restore your reputation online. Remember, it is imperative that you remain proactive throughout all of your online reputation management efforts. This is a long-term battle that you will win with the assistance of GuaranteedRemoval’s expert team of reputation specialists.
Lastly, f you are someone you know is struggling to restore their reputation online, know there are options. Complete the form below and one of our specialists will reach out to you within 24 hours with a detailed plan of attack as well as a price and timeframe the project is expected to be completed by.