GuaranteedRemoval recommends you take time to clean your background annually. In this article, we reveal 5 specific ways to clean your background.
Your online reputation is one of your most valuable assets, whether you are an individual or a company. It is a known fact that people look up things they want to know about online, and what they find affects their opinion.
This is why you need to know how to clean your background, particularly if there are some less than positive things to be found there. Let’s take a look at the 5 key ways to do that.
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1. Conduct a Monthly Check of the Search Engines
You cannot perform a background clean-up if you don’t know what is there. This is why you need to make a point of searching for your name on Google at least once a month.
“To find out what people are saying about you, search for your business on all the major search engines. Also, check industry-related community websites for mentions that may not show up on a major search engine but are still relevant to your customer base. Consider setting up an RSS feed or an automatic alert to help track this information.”
2. Try to Bury the Negative Information
One of the greatest geek jokes asks where you should bury a dead body. The answer is “on the 3rd page of Google”. That may be a joke, but that is also true. About 75% of people who go online never look beyond the first page of search results, so if you can make sure that whatever negative information exists about you doesn’t appear there, it is as good as being gone.
Scott Allen, co-author of The Virtual Handshake: Opening Doors and Closing Deals Online, advocates burying the bad with the good. That means creating new content about yourself, such as a blog or Web site. “It’s not that you can make the stuff disappear,” he says. “It’s that you make so much more good stuff that you can’t find the bad stuff.”
3. Avoid Getting a Bad Reputation in the First Place
The internet is a giant open space in which you can say and do anything. This makes keeping a clean background difficult. But you do have to be prepared to accept that those things can come back to you. You must, therefore, exhibit online behavior that is reflective of how you want others to see you.
“Approach all online interactions with your manners at the forefront. Have the attitude that most people are acting in good faith and the stupid things said online are often a result of not thinking, making errors, or simply having an off-moment.” (Learn more about reputation management guide)
4. Manage Online Reviews
This is particularly important for businesses. Reviews can make or break your business. Therefore, while you should welcome them, you should also manage them properly.
“Considering that 84 percent of consumers trust online reviews as much as personal recommendations, having a large number of positive reviews can be a huge competitive advantage.”
5. Don’t Allow Others to Tag You
This one is particularly important for individuals. You need to control what is out there about you and that means you shouldn’t allow others to post things that involve you. Those selfies taken at that drunken party may have been a great idea at the time, but you don’t want a prospective employer to find them. Hence, you need to make sure that people can’t automatically tag you.
“And tagging doesn’t only refer to embarrassing pictures of you. Sometimes well-meaning friends decide to tag you in a picture of them engaging in behavior that should have been kept private.”
With these five key steps, you should be able to have a clean background online, after which you can make more efforts not just to keep it clean, but actually make it look even better. If you’d like more information on this, here’s a 3-minute video from an attorney explaining how to clean up a criminal record.
Contact us today and discover how Guaranteed Removal will clean for thousands of Americans.