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SWOT Analysis

This analysis will help you and your company undercover any issues when dealing with both internal and external strategies and ideas. Making sure you have a clear understanding of what a SWOT analysis is important. Please note “SWOT” is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Let us break this down a little more for you.

 

— Pessimism leads to weakness, optimism to power —

 

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Strengths:

These are the first key indicators you want to look out for, so grab a piece of paper and a pen. Write down everything that helps your company, inside and out. Any expertise on the topic you are providing clients with or maybe your website is designed at a higher degree making competitors appear obsolete. Maybe you have the lowest prices!. In addition, if you have a strong and productive work environment that could be considered a strength as well. Anything you feel makes your company better should be listed in this category. Focus on building trust.

 

Weaknesses:

Now it is time to make a list of the negatives or the opposing sides to your strengths list. As many hey experience a lack of resources and knowledge and this can be detrimental to the overall success or online reputation of your company. Having a poor customer experience is never the goal to make sure your employees go above and behind to ensure a client is happy, poor communication can be the end of you. Pay attention to what could possibly hurt you and start devising plans on how you can rectify this, otherwise known as “opportunities”.Weakness Banner

Opportunities:

Once you have sat down and compiled a list of strengths and weaknesses it is now time to look at your opportunities. This is more of an external focus as you will come to learn. Creating a powerful networking system can assist in many ways. The generation of ads will increase your sites visitor volume and that shows Google and others that people are interested in the content you write about and/or what you provide. Other ways to look at opportunities include:

  • Creating a new niches
  • Leveraging a new product or service

Threats:

Lastly, it is now time to evaluate your potential threats (internal/external). Examples would be a competitor is outranking your website online or clients are starting to take interest in other sites over yours. Make sure you keep your information up-to-date, nobody wants to read outdated information. If you do this correctly, you can turn this into a strength quickly. Your threats should consist of all things that can and will harm your company.

 

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Why should I use a SWOT Analysis?

As a business owner or blogger, you need to know what is affecting your website and how. A SWOT analysis is designed to better help you identify and understand key issues or benefits. This should not offer solutions but simply a list of influencing factors.

After you have completed your SWOT analysis you will have a better grasp of how you can better utilize your resources. Vice versa, you can also pinpoint useless issues you are currently spending time with and reallocate that effort to a more important threat or opportunity. You will start to see operations work smoother as you will be dealing with lesser risk once you have a generalized idea of where you stand amongst your competitors.

 

 

 

What to do After Performing an Analysis.

Once you have listed all of your components within your SWOT analysis it is time to sit down with your team and discuss solution possibilities. Begin by pointing out your strengths and how much power you actually have on the internet. Now take those positives and see what threat you can better improve upon. Going over your options on a monthly basis is a great start. During your performance meetings just go around the room asking everybody what they like or dislike. Taking care of your internal efforts has positive repercussions.

Call us today to see what options you have. One of our very knowledgeable advisors can design a plan perfect for you. Now it is the time you know more about your company. Be in the know and act quickly.

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Top Online Reputation Management Mistakes Businesses Need to Avoid

Online reputation mistakes happen to every business, but do you know how to combat the negativity? In this day and age, technology makes the world goes round. Online reputation management (ORM) is essential for any business. Online reputation mistakes happen but let’s learn to deal with them.  The top buyer behavior influences today are references and consumer reviews. If you or your company has a negative presence online you may be in trouble.

The internet is a double-edged sword, make sure you know your options. Having a positive reputation online is like having a “trump card”, you can say more because people believe you and know you can deliver. More importantly, make sure you are in control of how your company is viewed online. Whether users are on a Google search or on the Better Business Bureau. Even I rely on reviews for companies that I have never worked with or purchased from before. Here are the top 8 online reputation mistakes in our opinion based on decades of professional experience.

 

Lack of Consistency

Make sure you are active with producing new content for your customer base to see. Create a schedule and follow it strictly. One key mistake many companies make is that they try and do everything all at once. Find what works for you and stick with it. By creating your own brand image or “brand voice” people can read an article or see a post as they will subconsciously say “Oh, this must be Guaranteed Removal”.

One easy tip to improve your consistency efforts would be through social media platforms (Facebook, Instagram, Twitter, Pinterest, many more.) and upload original content daily. Notice how we said original, this is important. People are tired of seeing reposted content over and over as they are less likely to click on your page or site because of that. Take the time (5-10 minutes) and create something only you have! Post at high-traffic hours or when users are online the most to better optimize your publications. This shows the clients you are interested in more than selling and you care about how they see your site.

When writing blogs and press releases stay in a relatively similar mindset and establish a “voice” for your company. A brand voice is a way you portray yourself in a way that makes you stand out from your competitors (in a positive fashion).

 

 

 

Not Setting Goals

Goals or objectives can give you a sense of direction, a map for where you are trying to get and how you are going to get there. Creating 30-60-90 day plans for our efforts is always a great start. Multitasking is an excellent quality to have, but if implemented poorly you could be being more unproductive than you think.

Stephen Covey, the author of “7 Habits of Highly Effective People” wrote about this in the first habit, “inside-out”. The best example of this would be navigating a big city like Chicago. and trying to get to your destination without a map. Now imagine if you are given a map of New York City while you are in Chicago. You can travel as fast as possible, only the get to the wrong place faster. Make sure all the tools you use are to your benefit. Guaranteed Removal will provide you with all the ammunition you need to gain success.

 

 

Aggressive Rebuttals

What draws the line between personal, and professional? Since the internet houses millions of websites that are easily accessible for any and all users, it is important to understand that not everybody is going to love your product/service. How you respond is what makes the difference. The best approach is to never get personal, point out the facts and admit fault as taking responsibility goes a long way. The saying “the customer is always right” is never a bad motto, a bad phone call could result in a negative review you are stuck with forever! Reply to the simple “thank you” reviews as these acts of kindness will play a role in the future when your potential clients are looking you up. It is okay if everybody does not love your service, there are plenty of fish in the sea.

 

 

 

Inactive in Community

Networking and customer relations is a huge part of business nowadays. It is especially beneficial when it comes to managing your online reputation. Being active in the community not only shows the people you care but it also shows your employees you are here to provide an honest and valued service that you truly care about.

 

Quick fixes for online reputation mistakes:

  • Charitable Donations
  • Volunteering
  • Hiring local college interns
  • Social Media

 

Online Reputation Mistakes Will Not Fix Itself

Thinking reputation management is not important is a terrible assumption most business owners make. They assume everything will just “fall into place”, it won’t. In fact, ignoring the issue could make things worse if you are doing nothing to combat the negativity. Your business may have stellar reviews today but one negative review could turn that around in a heartbeat so make sure you are constantly reminding your users and customers to give feedback. Incentives work, offer a free gift or a discount if a review is provided. This gives your customers a sense of belonging.

The more effort your users see you are putting in, the more likely they are to purchase your product/service. Having a personable contact at a company is another heavy influence or consumer buying. It is all about making sure they know it is money well spent. According to various studies about 50% of users online will take the time to check reviews and articles about your company before they buy anything. Never get too relaxed, the effects of negative information online is harmful to your success rate.

 

 

Blackhat SEO 

This is a common mistake some make without even realizing it. Blackhat SEO refers to the use of aggressive search engine optimization tactics that forces search engines to believe one thing when your website shows something completely different. A common occurrence would be placing keywords at the end of your sentences and turning the text to white, this is a huge red flag. The readers will not see the text but Google will recognize it from the HTML code and rank your site higher.

Search engines like Google, Bing, and AOL have stepped up their preventive measures to ensure these practices stop. Your search visibility will be dramatically lower and in some circumstances, Google will noindex your entire site! There are many effective ways to promote your business, SEO takes time and unfortunately, there are no quick-fixes when working on the internet.

 

 

Over Promising and Under Delivering

Working as a startup or in sales, many employees say or do things that they may not be able to deliver in order to close the deal. Having the mentality of making the sale over results is the worst decision you can make.

So, be upfront and honest with your clients. It may take a few more calls with that prospect that could save you a lot of headache down the road when things go pear-shaped. It is better to give a general overview with an elongated time frame and finish early then to ever miss a due date. This is how negative articles and reviews start to appear online.

A company’s success is embedded in their morals and beliefs. Make your word your bond with your customers so they can rely on you to get the job done.

 

Doing it Alone

Don’t. It is wise to have a team of professionals to review your plan, vision, and website. From there we can implement various campaigns in order to restore your reputation or the image of your company online. In many cases there are minor adjusts one can do to prevent your online reputation from crumbling. Call us now for your options, what do you have to lose? Online reputation mistakes have long-lasting effects to your reputation, make sure you’re protected.

 

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Advanced Background Checks

Advanced Background Checks| As many people would think, a background report gives a potential employer or landlord the ability to look into your past. Criminal records are not the only details employers are searching for. In many cases, HR departments take various factors into consideration before bringing a new hire onboard. Comprehensive, advanced background checks open the door to more pieces of personal information that most free background reporting sites may not disclose.

Advanced background checks are designed to investigate an individual in full. This decreases the turnover companies face with employees due to under-qualified hires or even when candidates falsify their resume. A standard background report will disclose not only an individual’s’ criminal history but also their employment history, civil records, references, along with their exact address and social media accounts.

 

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Here are some examples of appropriate situations that may call for advanced background checks:

  • Employment Screenings
  • If you own a property and are leasing it out to another individual
  • Childcare services (babysitting or a nanny)
  • Possible business venture(s) you are unsure about
  • Political Campaigns (researching candidates)

 

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How to Perform Advanced Background Checks

The most efficient way to conduct an advanced search is to start online. The internet is home to millions of public databases that are just a click away. The key is to master the way you navigate these sites in order to find the proper information you desire. Many sites offer an instant background service (i.e. InstantCheckMate or MyLife), these would be considered entry level searches as most are free and do not disclose much. Make sure your advanced background checks are accurate with GuaranteedRemoval.com.

Be careful when searching these background agencies as many will disclose that most of their information may be incorrect. Make sure to cross reference the information you find across multiple sites to ensure you find the correct information.

 

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What Do You Need to Provide to Conduct a Background Check?

It is quite simple to conduct advanced background checks nowadays. If you have the individual’s full name, birth date, and where they live you can find some information from this alone.

Now let’s dive deeper into what you would need to conduct a more thorough and in-depth analysis on someone.

  • Social Security Number
  • Credit History
  • Foreclosures
  • Driving Records
  • Much more…

In conclusion, if you are searching for a job yourself or looking another individual up make sure you are finding the correct information as many free background sites are very misleading as we hear from our clients every day. Read more here on how universities conduct background checks. Most of the content is incorrect, do not lose a job over it. Give us a call now at (833) 873-0360. 

What is a Gap Analysis

What is a Gap Analysis 

The benefits of working with our team are that we have the ability to always remove negative and defamatory content. We stand out from our competitors because we always perform a gap analysis whenever we take on a new project. 

In regards to the reputation management industry, a gap analysis is what allows us to access potential threats and opportunities. 

We’re going to give you an inside look into how our gap analysis works and why we perform one.

The Gap Analysis Let’s Us Know If We Can Help You 

A gap analysis takes place during the research part of our process. We use it to compare your results with the results of companies or individuals that are similar to you or your company. 

The idea is to investigate websites with offending content and compare their entries to our list of strong domains that can be used to suppress problematic content.

Why We Perform a Gap Analysis

The gap analysis is so important because it influences the entire strategy from start to finish. Basically, it allows us to develop a concrete plan to get you the results you deserve.

For example, once we have the results of the gap analysis, we are able to create a list of controllable web properties that will allow us to display you in a positive light. This newly created content will then bring in organic traffic for your business, provide positive social mentions of your business, and most importantly get you inbound links.

The Art of Content Suppression

Only by performing a gap analysis is it possible to know how to suppress a piece of content. The entire concept of online reputation management is to have a piece of content suppressed so it no longer appears on the first page of Google for a specific search term.

When defamatory content doesn’t make the first page of Google it’s practically invisible since the average visitor doesn’t go past the first five listings. Therefore, it won’t have a significant impact on your online reputation any longer. 

Why Not Ask the Website to Remove a Piece of Content?

The first thing our reputation management team will try is to contact the website to have the negative content removed. However, website’s aren’t required to remove negative content in most cases.

It is true that you could attempt to take legal action. However, this is expensive and time-consuming. Plus, there’s a good chance that it won’t result in a removal so content suppression is a guaranteed option to fix your online reputation.

That’s why a gap analysis becomes so important.

Last Word – A Gap Analysis is the Start to Getting Your Reputation Back on Track

A gap analysis requires a team of reputation management experts to gather and interpret the results. This is why we recommend that you contact us for your free consultation today to see if we can help you get your reputation back on track. 

You’ll get better results and have a guarantee that defamatory content will be removed from the public eye.

Do you need help protecting your online reputation?

 

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How to Remove your Information from Pipl

With over 3 Billion searches, Pipl.com is a centralized database on public information. By simply inserting a name or social handle into the search bar, you can look up anyone. That is scary to think about. Remove from Pipl today.

The most useful tool would be for businesses. Websites like Pipl (i.e. BeenVerified, InstantCheckMate, etc) are used when companies perform background checks on potential new hires. Say you are moving, your next landlord may want a glimpse into your past and it is only one click away. Make sure you know what is online about you so you never walk into an interview blind again.

 

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Are these sites accurate?

Accurate? Not so much. Websites like Pipl.com are limited to the amount of information that a person puts online. If you are not on social media or if you are the 1% of the population without a cell phone your information may be skewed or nonexistent.

Pipl, directly informs their site visitors that they do NOT analyze, verify or otherwise examine the data they collect. Pipl will update any incorrect parts, but it is up to you to find it first.

We recommend that you contact us if you are seeking a removal from this company’s database.

 

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What kind of information does Pipl collect?

 

After wondering what this website is about, you may want to take a deeper look into what is on there about you! Without payment, you already have access to very personal pieces of information. Information such as:

  • Name
  • Age
  • Where you live!
  • Career
  • Education
  • Related People
  • Social Media Accounts
  • ..and much more.

 

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How can I protect my personal information?

Pipl.com does not require an opt-in to gather your information. There are some measures you will need to take yourself. You would need to remove yourself from all the social media accounts that you control. LinkedIn is a large source for how Pipl obtains information, this can be frustrating because a lot of people use LinkedIn for their career and cannot simply delete their profile. Here are some steps you can take to minimize your risk online.

 

What you can do

Remove as much social media as you can yourself (Facebook, Twitter, etc.). The less personal information you have online about yourself the better. Just delete it. Another tip is to use the privacy features to your benefit. Many Facebook users do not fully understand how much of their personal information is public until something bad happens. Catch it first, do not wait until identity theft happens to you. Also, remove your photos and name from family/friends accounts these can transcend onto your background report if you are tagged by name.

 

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There are many other sites like Pipel online. Your reputation is a double-edged sword so know what is online about you. We can help you, fix your reputation score today!

Call us now: 844-461-3632

 

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Should University Students Undergo Background Checks?

Should University Students Undergo Background Checks?

Background Checks are a perfect way to find out everything you need to know about an individual. In 2004, murdered student Jessica Faulkner was a student at the University of North Carolina at Wilmington. The killer had a violent history and it was believed that Jessica’s murder could have been prevented. The Faulkners filed a lawsuit against the system and it became mandatory for the 16 colleges in the state to conduct a criminal background check on any students where a ‘red flag’ is raised during their application. Other states followed, now quite common for a background check to be part of the admissions system.

 

Background Checks on University Students 

Students entering a clinical profession should undergo a background check. However, there remains significant debate about the appropriateness of these checks across the board.  Additionally, most schools have a question surrounding criminal background on their standard application.

Some statistics:

  • In cases of self-reporting, the reported issues are usually so minor that the admission’s board will still approve the application.
  • The American Association of College Registrars and Admissions Officers (AACRAO) reported 60% of colleges to take criminal history into consideration.
  • The AACRAO has also not seen any evidence of conducting background checks making school campuses safer.

 

The Pros 

The advantages of conducting a background check include the fact that:

  • It may help to prevent situations such as the University of North Carolina at Wilmington murder or the massacre at Virginia Tech. In April 2007 where 32 students and faculty lost their lives and a further 25 encountered injuries.
  • It protects a school from lawsuits while also maintaining its reputation.

The Cons

The disadvantages of conducting a background check include the fact that:

 

  • Many schools do not have formal policies and procedures in place and those that do rarely review them for consistency and fairness.
  • Since there are no federal or state laws that mandate the background check, students not admitted may sue.
  • Incoming high school students, in particular, are highly unlikely to have a criminal background and, if they do, it is likely to have been due to a minor mistake, which perhaps should not impact their educational future to such a degree.
  • Background checks are a form of discrimination since a past criminal history does not necessarily mean recidivism as well.

 

Should University Students Undergo Background Checks?

Clearly, there are complex issues involved when it comes to background checks on university students. Many agree that the background checks are apart of a greater whole. Students have individual rights, but it is equally important to consider legal risks and, obviously, overall campus safety. Rather, it should be part of a well-defined policy that considers the various eventualities as well.

The University of North Carolina stated that they conduct self-reporting. They have also found that, out of those students for whom they requested a background check, 50% pulled out of the application process, even though those that do have the check completed were cleared in 92% of cases.

They feel that the 50% of people who pull out of the application process because of their history may not have had to do so.  That could have disastrous consequences overall. 

Is Defaming Someone a Crime?

How Are You Viewed Online?

Viewed Online | Most of us spend a lot of time online looking at other people’s social media accounts. Recent research has shown just how much of an impact this has on people. For instance, it stands to reason that those who post a lot of negative things online as negative people.

Yet, those who post a lot of positive things can come across negatively as well. Those who talk quite openly online about how happy they are with their relationship tends to be happier in themselves but liked less by others. What you share online is also very important. People who talk about themselves and their achievements can often come across as bragging.

One thing that few people consider, however, are the responses they receive online and how that clouds other people’s judgment. Psychologically speaking, we find second-hand information about an individual more reliable because individuals will usually talk about themselves in a more positive, but perhaps not entirely honest, manner. You can not believe everything viewed Online

 

 

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The Impact of Positive Posts on Facebook

A recent piece of research has been completed that looked at the impact of positive posts on Facebook in particular. Four positive status updates were created on four different profiles and they belonged to four categories, as shown below, and their responses were very interesting:

Personal self-authored, meaning that the profile owner wrote the post and talked about himself or herself in a positive light. Readers saw this individual as more competent and physically attractive. They also saw these individuals as very confident.
General self-authored, meaning that the profile owner wrote the post and talked about an activity or opinion, rather than his or her own achievements. Readers saw this as even more competitive as well as being more appealing as a friend.
Personal friend-authored, which means someone else wrote about the profile owner in a positive light. Readers saw these individuals as more appealing as a friend. They also saw the profile owner as more popular and modest, but not as confident.
General friend-authored, meaning someone else wrote the post and didn’t talk about the profile owner. Readers saw these individuals as modest.

What Does This Mean?

It essentially means that someone who shares a lot of information about themselves may be bragging. Someone who is talked about by others in a positive light is someone who is more likable and popular.

That said, this study looked specifically at the impact of social media. If you look yourself up online, plenty of other things may appear as well. Past and current work history listed, as well as criminal convictions. There has been a surge of the latter in recent history because criminal records are now being digitized and there are third-party organizations that have made these publicly available.

You may also have been featured in a newspaper or other sources of media, and those documents are publicly available. All of that has an impact on how people see you when they look you up online.

 

Finding a Balance

Everything seems to be about finding a balance. If you appear in many different professional publications, you may come across as an expert in a certain field, but this could be intimidating to those with lower standards of education. Similarly, if you have featured in an opinion piece, you could attract those who share your opinion and alienate those who don’t. A criminal record, viewed online unsurprisingly, is never a positive thing and will not portray you in a good light.

Social media (read more) is complex because it is very different to look at yourself through the eyes of someone else. It is important to consider, therefore, what you post and in what tone you post it. Perhaps there is something about sticking to cat videos when it comes to sharing information on social media, although it is likely that there are some people who would find you incredibly boring for doing so. Learn how to remove negative articles on the internet with the help of our experts.