What is ORM in SEO?
One of the most popular questions we hear every day on our calls with our clients is, “How does SEO help my online reputation”.
The answer is simple, SEO is everything when it comes to the internet. SEO otherwise known as search engine optimization allows you to notify Google, Bing, Yahoo or any other search engine exactly what your article is about and why it is important.
When done properly your published content can potentially reach the first page of each SERP (search engine results page).
Once you perfect this art of using keywords and optimal placement you have the opportunity to outrank much larger sites and reach the “all desired” number one position on the first page.
But why is ORM in SEO so important? Why does our team spend countless hours constantly monitoring and updating the content we share?
Because you have to, plain and simple. If you know how your competitors are writing you can take it up a notch to beat them. This is done using more relevant photos, infographics, tips from other articles that they may have missed, and much more.
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Digital Marketing Meets ORM & SEO
What does Digital Marketing have anything to do with ORM or SEO? In short, it has everything to do with these two topics.
ORM or online reputation management is the way individuals and businesses manage their reputation online. Whether it’s through their own media or from third-parties (media outlets and PR companies). Digital marketing at its core is ORM.
SEO plays the role of optimizing your Digital Marketing efforts while working to improve your overall online reputation management strategy.
For example, let’s say you are a startup company with little to no notoriety within your existing industry. How you market yourself online forms the groundwork for how others will perceive you at first glance. It creates that first impression where consumers will either enter your website or store or walk away for good.
Here are some of the most well known Digitial Marketing strategies thus far in 2019:
- Search Engine Marketing
- Content Marketing (Social media, etc)
- Remarketing (reaching consumers who previously engaged with your content)
- Email Marketing (still one of the best marketing methods and has been for decades)
- Social Media Marketing (Facebook, Instagram, LinkedIn, etc)
What Are The Differences Between ORM and SEO?
Here at GuaranteedRemoval, we work with our clients to create and improve upon existing online content in order to have it rank favorably within the eyes of Google, Bing, and Yahoo.
Anyone can purchase a website, post blogs and photos and hope their content reaches the front pages of the search results. However, by implementing traditional and modern ORM in SEO practices you can essentially quicken or expedite the process.
By utilizing various relevant keywords and meta descriptions you can work your way around Google’s algorithm in a sense and gain more traffic onto your desired platform. Or you can quickly hide negative information that may be appearing on Google.
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Restructuring Search Engine Results
What do we mean by this? Is there a magic trick to editing how Google looks?
Well no, but there are various things you can try in order to optimize pre-existing and new publications in order to rank positively on each respective search engine.
As we previously mentioned search engine optimization (SEO) is the way you input certain words into your blog posts, online portfolios, images, and press releases so Google, as well as the other search engines, know exactly what you are talking about. Here are other factors and influence your SEO efforts:
- Having a secured domain or HTTPS (not HTTP)
- Page Speed (clean up the look, compress files, and more)
- Mobile Friendliness (in 2010 everyone has a smartphone, you cannot skip this step)
- Age of Domain
- Optimized Content (keywords, photos, etc)
- User Experience (or behavioral flow)
Online marketing means you can consistently edit and revamp your website and other media to outrank others or to flood negative content off of the first page.
One of the best tips here is to only publish high-quality content. These means do not simply recreate another website’s article and add more pictures. Find out what they missed and elaborate on the gaps. This can be done by inserting keywords into the title tags and going more in-depth on the product and service being offered to the end-user.
Creating a High Authority with ORM in SEO
If you are a newly established website and struggling to reach the front page of Google it is more or less due to you having little authority online.
If you spend a lot of time on YouTube looking for better ways to increase your traffic you have probably heard of the name Neil Patel. He is excellent at what he does and a true ORM in SEO guru, however, his website received tons of traffic so anything he writes is quickly going to find its way to the front page. It is easier said than done, so more note that implements what Neil says will most likely not do the trick.
As for you, the new website, it is going to take you on average 6-12 months before you start to see a steady increase in website traffic thus making your SEO journey slower than already established websites.
In order to increase your authority online one of the best tips again is to publish high-quality content. This will open up opportunities for other websites to link to you! This increases not only the trust score of your website but over time after hundreds of backlinks, your rankings will explode.
If I were to start a new website today I would spend 50% of my time looking for other websites that may benefit from an article I have written. You simply email them (locate emails using hunter.io) and request a backlink and in exchange, you can possibly write an entire article about them on your website. However, if your content has great insights they may not need anything in return.
Good SEO practices, a solid ORM strategy and constantly generating new backlinks should have your website sitting comfortably on the first page in about 12 months.
Is ORM in SEO A Long-term Solution?
When creating an ORM in SEO strategy it is important to note that the results may take many months but this is a long-term and scalable solution to manage your online reputation.
It is important to publish content on a daily basis while you are working to improve your online reputation. ORM companies such as GuaranteedRemoval work around the clock to curate, design, publish and optimize every piece of content that we release.
The goal of your SEO strategy is to own the top search results for the keywords in your industry. For example, if you are a small gym and are looking to attract new clients you may focus on the following keywords to better optimize your gym’s exposure online.
- Gym Near Me (1,000,000 Monthly Searches)
- Gyms Near Me (673,000 Monthly Searches) – noticed how big this difference is…
- Crossfit Gym Near Me (18,1000 Monthly Searches)
- Best Gym Near Me (12,100 Monthly Searches)
There are a plethora of tools used to assist you in discovering what keywords work best for you. We prefer SEMRush or AHRefs.
Can ORM in SEO Handle Negative Reviews Online?
Yes and no. ORM in SEO is not a saving grace when looking to combat all forms of negativity online.
Review platforms such as Yelp, Google My Business, TripAdvisor, and even TrustPilot have strict guidelines when you are looking to remove or suppress a review. Yelp is easy if you do not pay for advertising they probably won’t show that many reviews anyways.
However, if you are dealing with a negative review on the first page of Google and they do not meet the criteria below you may need to implement ORM in SEO in order to hide the negative review.
Negative reviews happen and sometimes for no reason at all. Sometimes people just have a bad day and take it out on your brand however statistics should consumers are 80% less likely to do business with a brand that has recently obtained a bad review.
Our goal here at GuaranteedRemoval.com is to ensure your clients were not only be satisfied but provide feedback about their experience. You can incentivize these individuals with gift cards and discounts off their next purchase with you (i.e. via remarketing efforts).
Q: How long does ORM in SEO strategies take to work?
On average (depending on the severity and volume of negative information online) online reputation management and SEO campaigns tend to take 6-12 months for the best results. Some campaigns are finalized in as little as 3-months.
Q: How Can You Guarantee Results?
It’s simple if our team fails to do as promised you (the client) is entitled to a money-back refund.
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Online reputation management (ORM) is a great tool to manage your online image, but there are negative attributes about ORM that users need to be aware of. Surprisingly enough, some service providers utilize borderline illegal business methods commonly used by the dark side of online reputation management. One of these methods includes being a “mugshot extortionist”.
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Businesses can be affected by mugshots of executives or high-ranking individuals. This is a common reason that business owners contact online reputation management firms and ask for help in the removal of a past mugshot. For proper online reputation management firms (like EraseMugshots), they would utilize SEO and attempt to push down the results of the mugshot.
For illegitimate firms, they ask for a small fee and can “take the photo down”. After the fee is paid and the picture is taken down, it is then re-uploaded on another site, asking for another fee as well, which is then repeated. Henceforth, this process is financially draining and completely non-beneficial. We guarantee all of our work 100%. Meaning if this occurs and we cannot remove it, you receive a full refund.
Tips for Managing Your Online Reputation
Avoiding “mugshot extortionist” and other illegitimate online reputation scams can be done by using tips to manage your own online reputation. Whether you are a business that is trying to grow or dealing with a dark online past, the following tips can be helpful:
Not Responding to Negative Reviews
Responding to negative reviews actually can be more harmful than helpful. Stop researching your negative reviews, the more you do the higher Google will show them. Building trust is important is business and especially with your customers.
Utilize Other Ways to Respond to Consumers
Handling negative reviews can be as simple as replying to them. Make sure you are replying in a polite manner on a site you control. This could be through social media platforms such as Facebook, Twitter, or any other various company sites. Gaining customer feedback is essential to your growth. The more feedback, the better site ranking.
Properly Dealing with Mugshot Sites
Upload photos on social media platforms like Facebook or Instagram. This can permit the photos that you upload to become some of the top results for pictures of you on Google.
Use Credible Sources
Furthermore, your presence online is growing every day. Finding the most credible sources to help with these issues is the best way to ensure a positive online image.
Along with contacting credible sources, not all online reputation management firms use extortion scams such as “mugshot extortion”. There are plenty of online reputation management firms and strategies that you can use that are extremely beneficial. In conclusion, make sure you know who is the real deal.
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Suppress bad comments online is a top priority for people concerned with their online reputation. The online world is completely public. Whenever someone makes a bad comment online about you or your service or product, the entire world can see it.
Unfortunately, people tend to make a judgment about you based on a number of different things, including:
● How long it took you to respond to a negative comment
● Your response.
● How the customer felt about your response
● The resolution of the complaint
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The internet is all about speed. When someone makes a bad comment, it can go viral and around the world in the blink of an eye.
People are also online 24/7, which means they can access information at any time during the day.
Hence, if you care about your online reputation, you need to have your finger on the pulse at all times.
Suppress Bad Comments Online – Your Quick How-To Guide
There are a number of things that you can – and should – do if online comments attack you. As explained above, the fact that you respond and that you respond quickly are of key importance. You should also:
1. Never be Defensive
When faced with a negative comment, don’t consider it a reflection on you personally or on your business. Avoid being defensive when handling the comment. A defensive reaction from you can quickly escalate the issue. It’s best to be accommodating, polite and truly listen to the person complaining.
Remember that a bad comment does not mean that you are bad. It simply means that someone is not 100% happy, which can be due to a variety of different reasons. Don’t take things personally, but handle them professionally and politely instead.
2. Apologize and Offer a Solution
Bad comments are negative, by their very nature. However, they are actually a good thing, so long as you treat them properly. They are good because they offer an opportunity for you to learn how you can be even better. They are also an opportunity to show other customers that you know how to listen and you truly care about your customers. Hence, when you see a bad comment, you need to apologize and try to offer a solution.
“This is your opportunity to turn a disgruntled customer into your brand’s evangelist! This person (or people) obviously had some sense of loyalty to your brand if they’ve spent their money with you, “liked” your Facebook fan page, and/or followed you on Twitter.”
Did you know that only 20% of people who are unhappy take the time out to complain? This means that those who have left the bad comment are still approachable for a resolution, or they wouldn’t have contacted you at all. Furthermore, by apologizing to them and offering them a solution, you are doing the same for the 80% of complainants who did not take the time out to talk to you. This is one great way to prevent the need to suppress bad comments online.
3. Post Fantastic Content About You
Last but certainly not least, when you suppress your bad comments online, you need to make a full commitment and effort. What this means is not that you physically remove each item, one-by-one. As you can imagine, this can be almost impossible to find everything. If you highlight many positive things, these will go up the search results while the bad things will quickly drop down in the search results.
You’d be amazed at how consistent educational, informative, and inspirational posts and efficiently good press can outweigh anything bad. Learn how to remove articles from the internet while promoting yourself in a positive light.
Be quick, be apologetic, offer a solution, and be proactive in terms of sending out information that is positive and places you in a good light. Those are the best options available to you in terms of dealing with bad comments online.
Suppressing each bad comment about you or someone you care about online can be time-consuming. If you are ready to get started or have additional questions to suppress bad comments, contact us today.
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A clean background matters. Your background is a personal matter. However, some of it may be found in the public domain, and not all of that is good. For instance, arrest records are a matter of public knowledge and anybody is able to look those up. An arrest record will show your personal details when you were arrested, and on what charge. It will also show your mugshot. What an arrest record doesn’t show, however, is what the outcome of the case was.
For instance, you may have been the victim of identity theft, or perhaps you were later acquitted. Either way, that is not the conclusion people will draw when they see your mugshots online, and this can be very damaging to your reputation, your career prospects, and many other areas of your life. Let’s take a look at 4 reasons to properly clean your background.
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1. You May Be Subjected to a Professional Background Check
There are many jobs in which passing a background check is a requirement. For instance, if you want to work with children or vulnerable adults, they will likely conduct a background check on you. Other employers will ask you to agree to a background check. And while you do have rights in terms of the decisions made based on that check, you will generally have to comply.
Employers check your background before hiring you, or before deciding whether you can keep your job. When they do, you have legal rights. The Federal Trade Commission (FTC) enforces a federal law that regulates background reports for employment, and the Equal Employment Opportunity Commission (EEOC) enforces federal laws against employment discrimination.
2. Many Schools Require a Clean Background
If you are hoping to go to college or university, it is likely that the admissions department will conduct a background check on you, particularly if you want to study towards a social science or financial degree. In fact, over 50% of colleges now do this.
“A full 66 percent of colleges and universities conduct background checks as part of the admissions process, according to a December report titled, “Removing Barriers to Opportunity for Parents With Criminal Records and Their Children,” released by the Center for American Progress.”
3. You Love Interest Might Want to Know More About You
If you have a new romantic interest, then it is possible that he or she will perform a background check on you. In fact, you can (and maybe should) conduct one on that person as well. There are numerous laws in place that allow this, designed to protect people from the possibility of sexual abuse or domestic violence.
“Checking another person’s background greatly enhanced by the existence of the Internet. Most court districts around the country now have public court records online, searchable at no charge.”
4. It Defines Who You Are
Your background goes above and beyond your criminal and arrest history. People who have an interest in you, whether professional, social, or educational, will look you up through social media sites. What they find there will influence their opinion about you as well. This is why, for instance, it is so important to not unwittingly embarrass yourself in front of others.
You probably know not to post things online that could bite you later, but many of us do it all the time anyway – often without even realizing it. Whether it’s a friend tagging you in a photo or admitting you torrent your movies in a Facebook status, even innocuous posts or photos can damage your relationships or land you into legal trouble.
Make sure you regularly search Google for your own name so that you know what others find when they look you up. That will allow you to focus on exactly what you need to do to clean up your background.
Are you ready for a clean background? Contact us today and speak with one of our experts.